Open to: New and/or improved, open to retailers, mall operators, e-commerce, logistic hubs operating in the Middle East, Central/South Asia, Levant, and North Africa
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central/South Asia and Levant will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia, and Mauritania
About this category: This award is for companies and entities operating in the retail and e-commerce industry that are facing unprecedented changes, driven by new customer expectations and innovative digital technologies that are changing traditional strategies. This award recognises those brands who the judges believe have embraced innovation for the new normal, collaborated efficiently, optimized user experience with technology and successfully reengineered and re-energised their business operations