Open to: New and/or improved companies with an online proposition operating in the Middle East, Central/South Asia, Levant and North Africa
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central/South Asia and Levant will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia, and Mauritania
About this category: This award recognises and rewards an exceptional ecommerce website with excellent products, seamless user experience and strong online sales. The judges will also assess the winner based on who have the most engaging and personalized shopping experience, demonstrates true innovation in their website design and market leadership