Open to: All banks operating in the Middle East, Central and South Asia, North Africa and the Caucasus region that have launched or significantly improved a digital banking service since January 2019
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia and Mauritania
Caucasus Region will be defined by the following countries for the purpose of the award - Georgia, Azerbaijan, Armenia, and the Russian Federation.
About this category:
This award will recognise the retail bank or vendor that has been most effective in creating a compelling, innovative, reliable and seamless, digital banking service. Their success will be judged on the omnichannel service, customer uptake, efficiency, usage volumes, its impact on service innovation and quality of service.