Open to: New and/or improved vendors, banks FSI’s, government, retail, e-commerce companies operating in the Middle East, Central/South Asia, Levant, and North Africa
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey
Central/South Asia and Levant will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia, and Mauritania
About this category: This category will recognize the most innovative technological advancement to payments that has helped to deliver an innovative product or service since January 2021. This could be the launch of a mobile, digital, wearable, card or omnichannel payment initiative.
Their success will be judged on the initiative’s usability, technological innovation, consumer uptake, multi-channel approach, its launch and its impact on service innovation, transaction quantities, revenue, and quality of service. Judges will be looking for evidence of technological innovation and how the deployment of the technology has led to a successful product launch