v3 Digital Marketing Program

  • Mercatus Digital Marketing Program

    Avenue is proud to present Prosper Portland’s Digital Marketing Program, powered by Mercatus and the Inclusive Business Resource Network.

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  • Have you participated in the Mercatus Digital Marketing Program in the past?

  • This information is used for reporting.

    Business owners of color are prioritized in this program. This information helps to ensure that we are serving business owners of color in an equitable manner.
  • Which racial/ ethnic group do you identify with? Please select all that apply.
  • What is your business industry? Select all that apply.

  • Zone 1 - Digital Marketing Stack

  • PRODUCTIVITY: Do you have a list of your logins to the digital platforms above?
  • PRODUCTIVITY. Do you use any of the following for business? Check all that apply

  • BRANDING. Do you have a brand guide/ style guide?
  • BRANDING. Do you have a digital version of your logo?
  • PHOTOS & VIDEOS. Check all the high resolution digital assets that you have (not including photos/video taken with your phone)?
  • CUSTOMER DATA. Do you maintain, or could you generate, a spreadsheet or Excel export of your customers' contact information?
  • OFFLINE COLLATERAL. Please check all the print collateral you use for your business.

  • REFERRALS & WORD OF MOUTH: Are you encouraging referrals with offline collateral?

  • REFERRALS & WORD OF MOUTH: Are you networking with business-owner peers or community leaders?

  • REFERRALS & WORD OF MOUTH: Are you sending an email newsletter?

  • Zone 2 - Digital Marketing Stack 

  • WEBSITE CMS. Which of the following website platforms do you have experience using? Check all that apply

  • ECOMMERCE. Where can customers purchase your product? Check all that apply

  • ECOMMERCE. Do you use any of the following accounting software? Check all that apply

  • ECOMMERCE. Are you set up to take credit cards?
  • HOSTING. Do you have a SSL certificate on your website?
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  • WEB ANALYTICS: Is your website connected to Google Analytics?

  • WEB ANALYTICS: Are you collecting web analytics another way?
  • CUSTOMER FEEDBACK: Are you collecting feedback or testimonials for your business?
  • EMAIL MARKETING: Do you send out newsletter and promotional emails?
  • EMAIL MARKETING: Which of the following email platforms do you have experience using? Check all that apply

  • EMAIL MARKETING: Do you use email analytics?

  • Zone 3 - Digital Marketing Stack

  • LOCAL PROFILE: Is your business listed on local search websites? Check all that apply.

  • LOCAL ANALYTICS: Do you know how to use the analytics your local profiles produce?
  • SOCIAL PROFILES: Which of the following social media tools do you use to support your business marketing? Check all that apply.

  • REVIEWS AND TESTIMONIALS: Are you collecting online reviews and testimonials?
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  • SOCIAL MEDIA: Are you confident that you are spending your time on the right platforms?

  • Information for your digital marketing consultant.

  • YOUR BUSINESS: What do you sell?

  • How do you feel about digital marketing?

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