MWVB Mini-grant Application

MWVB 2022 Mini-grant Program
DESCRIPTION:

As a re-granter of state funds provided by the Mass Office of Travel & Tourism, the MetroWest Visitors Bureau seeks to support the marketing efforts of other entities in MetroWest whose goals align with our mission of generating revenue in any of the 19 towns that comprise MetroWest, as designated by the RTC legislation. (Our region includes: Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland and Westborough)

The MWVB will consider mini-grant applications for projects devoted to marketing a MetroWest event, attraction, business, service, or cultural or recreational offering. The marketing project must be targeted, at least partially, at potential visitors to our area. (“Visitor” is defined as one who travels more than 50 miles or who stays overnight. For this grant cycle, virtual events that can demonstrate social media marketing reach beyond 50 miles will be counted as Visitors.) The applicant does not need to be a 501(c)(3) charitable organization. The applicant must be based in one of the 19 towns that comprise MetroWest or be devoted to attracting potential visitors to the 19 towns.

REQUIREMENTS:

Size of mini-grants: Grants of $1,000 - $5,000 will be awarded during this grant cycle.

Eligible applicants: The applicant must be based in one of the 19 towns that comprise MetroWest or be devoted to attracting potential visitors to the 19 towns.

Eligible projects: Brochures, print or online advertising, social media, websites, apps, and other print materials may be considered for a mini-grant. In the case of print projects, at least part of the distribution must be more than 50 miles from MetroWest or, in the case of online marketing projects, must be targeted primarily at people more than 50 miles away (or people who would stay overnight in MetroWest). Pilot and/or repeat projects are eligible. For event-oriented projects, some operational expenses can be covered, including online/technology expenses for virtual events.

Deadline: Applications will be reviewed on a rolling basis, with a final deadline for this grant cycle of April 1, 2022 at 11:59 PM EDT (Midnight)

MWVB 2022 Mini-grant Application
Contact Information
Full Legal Organization Name *
Website or Social Media page link *
Address *

Street Address

Street Address Line 2

City State / Province

Postal / Zip Code
Organization President / Executive Director *

First Name Last Name
Title *
Phone Number *
Please enter a valid phone number.
E-Mail Address *
example@example.com
Contact Person *

First Name Last Name
Title *
Phone Number *
Please enter a valid phone number.
E-Mail Address *
example@example.com

MWVB 2022 Mini-grant Application
Project Information
Project title *
Please describe your business or service *

0/250
Amount of funds requested *
Date(s) for this project *
Proposed marketing project *

0/750
How will this project drive visitors and foot traffic to MetroWest? *

0/250
Will this project or your business attract visitors from more than 50 miles away and result in overnight stays? If so, how? *

0/100
Is this project part of a larger marketing effort? If so, how? *

0/250
Will your organization utilize Facebook Events or Eventbrite to publicize the event? (please check all that apply)

Facebook Events Eventbrite N/A, this project is not an event Other
Is this a new marketing project for your organization? *

Yes No
If not, how have previous iterations resulted in success?

0/250
What current benchmarks do you plan to measure against to determine success of this project? *

0/250
Target audience *

0/100
Expected outcome of this project *

0/250
How will you know if this marketing project has been successful? *

0/150
How will this project bring visibility to MetroWest and the MetroWest Visitors Bureau? *

0/150
Please attach a detailed project budget. Note: we are asking only for the budget for this specific marketing project; we do not need the entire budget for the program or service that this project will market. *

Cancel of
Project Budget: please fill out the following budget form. Put each marketing element (ie, printing, graphic design, ad space, etc) as a separate line item. Click the + below the form to add a new row. (Note: we are asking only for the budget for this specific marketing project; we do not need the entire budget for the program or service that this project will market.) *
Total Budget
Please explain any other sources of funding that will be used to pay for this project. This could include other grants, sponsorship, your organization's operating budget, partners, etc. *

0/500
How will you adjust the project if your grant request is only partially funded? *

0/150
How has Covid affected your organization, your ability to do business, and/or your ability to market yourselves? How would this mini-grant help you with Covid recovery? *

0/500

MWVB 2022 Mini-grant Application
MWVB & Your Organization
How can the MWVB help promote your organization and this project? *

0/250
Attestation
I understand and agree that funds will be spent and receipts submitted by June 30, 2022, in order to receive the grant award. *

Yes
Signature *

Clear
Type a question
Should be Empty:

MWVB 2022 Mini-grant Program

MWVB 2022 Mini-grant Application

Project Information

MWVB & Your Organization

Attestation