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27
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1
How old are you ?
*
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18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
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2
What Bra size do you currently wear / purchase ?
*
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3
What size panties would you consider for purchase?
*
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XS
Small
Medium
Large
XLarge
XXL
XXXL
Other
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4
What is something that is missing in the lingerie market? What is something different that you would want to see?
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5
How much would you be willing to pay for a bra?
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6
How much would you be willing to pay for panties?
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7
What colors are the most appealing when purchasing lingerie?
*
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Select all that apply
Black
White
Nude
Pastels
Neon colors
Red
Orange
Yellow
Green
Blue
Purple
Pink
Other
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8
If you could describe the perfect lingerie, what would it be?
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9
Do you prefer trying things on before you buy?
YES
NO
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10
How often do you purchase lingerie?
Once a month
Twice a month
Once a week
Only on special occasions
All the time
Rarely
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11
Do you shop in store or online?
In store
Online
In store & online
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12
What are your favorite lingerie styles to buy?
*
This field is required.
Select all that apply
Teddy
Slip
Body Suit
Baby Doll
Cami Set
Corset
Bustiers
2 Piece Sets
Garters
Other
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13
What are your favorite brands?
Select all that apply
Victoria's Secret
Savage X Fenty
Aerie
Soma
Love, Vera
Adore Me
La Perla
La Senza
Other
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14
What do you like ( or dislike) the most about your favorite lingerie brand ?
*
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15
Do you buy from brands that showcase different body types?
All the time
No, they don't carry my size
Not yet, but I'm interested
Doesn't matter to me
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16
How important do you consider these factors when purchasing lingerie?
*
This field is required.
Not Important at all
Somewhat Important
Neutral
Important
Extremely Important
Color
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Material
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Price
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Design
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Cruelty free production & materials
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Brand name
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Unique pieces (Ex: cut out bra)
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Branding
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Social media presence
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Packaging
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Color
Material
Price
Design
Cruelty free production & materials
Brand name
Unique pieces (Ex: cut out bra)
Branding
Social media presence
Packaging
Not Important at all
Row 0, Column 0
Somewhat Important
Row 0, Column 1
Neutral
Row 0, Column 2
Important
Row 0, Column 3
Extremely Important
Row 0, Column 4
Not Important at all
Row 1, Column 0
Somewhat Important
Row 1, Column 1
Neutral
Row 1, Column 2
Important
Row 1, Column 3
Extremely Important
Row 1, Column 4
Not Important at all
Row 2, Column 0
Somewhat Important
Row 2, Column 1
Neutral
Row 2, Column 2
Important
Row 2, Column 3
Extremely Important
Row 2, Column 4
Not Important at all
Row 3, Column 0
Somewhat Important
Row 3, Column 1
Neutral
Row 3, Column 2
Important
Row 3, Column 3
Extremely Important
Row 3, Column 4
Not Important at all
Row 4, Column 0
Somewhat Important
Row 4, Column 1
Neutral
Row 4, Column 2
Important
Row 4, Column 3
Extremely Important
Row 4, Column 4
Not Important at all
Row 5, Column 0
Somewhat Important
Row 5, Column 1
Neutral
Row 5, Column 2
Important
Row 5, Column 3
Extremely Important
Row 5, Column 4
Not Important at all
Row 6, Column 0
Somewhat Important
Row 6, Column 1
Neutral
Row 6, Column 2
Important
Row 6, Column 3
Extremely Important
Row 6, Column 4
Not Important at all
Row 7, Column 0
Somewhat Important
Row 7, Column 1
Neutral
Row 7, Column 2
Important
Row 7, Column 3
Extremely Important
Row 7, Column 4
Not Important at all
Row 8, Column 0
Somewhat Important
Row 8, Column 1
Neutral
Row 8, Column 2
Important
Row 8, Column 3
Extremely Important
Row 8, Column 4
Not Important at all
Row 9, Column 0
Somewhat Important
Row 9, Column 1
Neutral
Row 9, Column 2
Important
Row 9, Column 3
Extremely Important
Row 9, Column 4
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17
What fabrics do you like?
*
This field is required.
Select all that apply
Lace
Cotton
Mesh
Satin
Silk
Chiffon
Charmeuse
Polyester
Leather
Nylon
Latex
PVC
Other
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18
How can your online shopping experience be improved?
*
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19
How much will you be willing to pay for a lingerie set ?
*
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Less than $50
$ 50 - $ 70
$ 80 - $ 100
$ 100 - $ 150
$ 150 - $200
$300 +
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20
Do social media influencers / celebrities influence shopping habits?
YES
NO
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21
Do you subscribe to mailing lists?
YES
NO
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22
How often do you purchase through social media ?
All the time
Sometimes
Rarely
Never
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23
What do you look for when buying lingerie?
*
This field is required.
Select all that apply
Price
Quality
Color
Fit
Style / Shape
Interesting Prints
Interesting Fabrics
Versatile Garments
Trend
Brand name
Aesthetic
Comfort
Embroidery
Embellishment
Fastenings
Fabric
Other
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24
What style of bra would you consider purchasing?
*
This field is required.
Select all that apply
Balconette Bra
T shirt Bra
Shelf (Cupless) Bra
Push up Bra
Demi Bra
Quarter Cup Bra
Open Cup Bra
Embroidered Bra
Other
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25
Which one would you be interested in?
*
This field is required.
Select all that apply
Harness
Gloves
Thigh High Stockings
Garter Belts
Pantyhose
Corsets
Crotchless Panties
Catsuit
Nipple Covers
Pasties
Silk Robes
Dresses
Basque
Other
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26
What kind of underwear would you consider purchasing?
*
This field is required.
Select all that apply
Thong
G string
Boyshort
Bikini
Hipster
Brazilian
Other
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27
Anything to add?
Feel free to add any final thoughts / recommendations. Thank you for completing this survey.
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