Questionnaire - Deep Tech

What type of business are you starting or running?* This field is required.Please pick options that best describes your situation. Use the "Other" option if you have a different model.

Deep Tech (Productized A.I. or M.L. Algorithms)

SaaS (Software as a Service)

I'm Spinning Up A New Product And Can't Categorize At The Moment

(Corporate) Venture Studio Looking to Integrate or Spin-Out/Off Deep Tech Startup

Other

Which category best applies to your company?Scroll down or type to find your category

How big is your team?* This field is required.

1-5

5-10

10-50

50-100

100-200

200-500+

What is your educational background?* This field is required.Please pick options that best describes your situation.

STEM-degree

Non-STEM-degree

MBA

PhD, Postdoc, ex-professor

Non-formal education

Are you a published author or otherwise an expert authority in a technical field?If you are, send us later a link to your technical piece.

YESNO

Who writes most of the code, or does other technical work on your product?* This field is required.Please pick options that best describes your situation.

My Team and I

My Technical Co-Founder(s)

External Agency / Freelancers

What percentage of your staff already has or you will hire with technical or engineering background?* This field is required.Think of proportion of engineers, mathematicians, physicists, software developers, data scientists, programmers, or PhDs in your (future) team, which you expect to need to deliver, maintain, and R&D your product at post-PMF stage / at scale.

10-20%

20%-40%

40%-70%

70-90%

How long have you been working on this offer?* This field is required.

A Few Weeks

Half a Year

1-2 Years

5 Years+

How many people are using your product?* This field is required.Use the "Other" option if you have a different situation.

None, I Only Have Product Mockups and Visualizations

None, But We've Got MVP

Some People Use it; We Looped Them Into Our Closed Beta

A Few, We Had a 2-5+ 'Unpaid' Pilots and a 1-3+ Customers Who Paid Us Something

More Than 1000 Users; Mostly Free Trials Sign-Ups Though

Between 100 and 1000+ Customers. They All Paid Our Target Price

Other

How many case studies did you collect so far?* This field is required.Use the "Other" option if you have a different situation.

Did Not Collect Any Case Studies Yet But My Customers Are Willing

2 < Case Studies Collected < 1

5 < Case Studies Collected < 3

Collected Many Case Studies, Referrals, and Written/Video Testimonials From My Customer

Not Yet at a Stage Where Can Ask for Testimonials and Case Studies

Other

What is your current average yearly cash flow? (We will need this info to properly assess your situation)* This field is required.Pre product market fit (pre-PMF) is 0, early PMF is $10k p.a.

$10k-$50k

$50k-$100k

$100k-$300k

$300k-$1M

$1M-$5M

$5M-$10M

$10M+

Prefer Not To Answer At This Point

How are you financing your business?* This field is required.Please pick multiple options that best describes your situation.

Part-Time Bootstrapped While Working

Full-Time Bootstrapped With Savings

Fundraised Round < $200k

$200k < Fundraised Round < $3M

Prefer Not To Answer At This Point - Still In Research Mode On You Guys

What is your yearly revenue goal in the next 6 or 12 months?* This field is required.

$100k - I need to validate my business hypothesis and bring in my first paying customers ASAP

$1M- We have a few paying customers and positive case studies. We need to validate a channel and hit at least $1M per year before we scale it up

$5M - We need to standardize our sales process and ramp up

$10M - We need to optimize our sales team and structure to quickly and safely hit this

In your own honest opinion, what is preventing you from hitting your revenue goal?* This field is required.Please pick options that best describes your situation. Use the "Other" option if you need to describe your specific situation in detail.

I don't know if what I'm doing is right. There are so many moving parts. I'm spinning my wheels and burning money. If someone qualified could validate that I'm on the right track, that would relieve a ton of anxiety.

I don't have time to do any of this marketing stuff. I'm building products all day. I want someone else to take care of this for me. Is that possible?

Deals are taking way too long to close. How are we supposed to make any money, here?

I have pressure from my investors to grow and I need to bring in the best of the best to solve the customer acquisition problem for me ASAP. What's the fasted way to solve this?

Our customer churn rate is starting to scare me a little. I need to get this solved.

I need mentorship and guidance. I'm sick of trying to learn this stuff on my own. My environment conditions are not ideal for success and I want to be around folks who are killing it.

We are unable to get paid advertising acquisition working and profitable - we just wasted our money...How the heck are people printing money on these platforms?

Our closing processes is a mess. No standardization at all. It's driving me nuts...I yearn to have my own high-impact, hard-charging, commission-only sales team that operates remotely.

We are unable to get outbound sales working and profitable. I read predictable revenue, or something similar, tried, but could not book appointments at 80% conversion rate. There might be more to this than I initially thought...

We can't flood a calendar with qualified appointments to save our life right now. I suspect the current funnel architecture to be wrong and harmful. I know that if my funnel was set up properly, we would crush it. I just need help knowing what to do.

Salespeople are taking way too long to ramp and I'm losing $

I hired a marketer or agency, but our qualified lead flow is still weak. There is activity, but yield is 'meh' or less than 'meh'. I suspect that these ex-pizza boy digital marketers might not have all the answers and I need to go to a pro.

I have personal troubles that prevent me from working on the business. I would love some advice on how to manage this sticky situation. I can't stay motivated or I have trouble focusing. How the heck do guys work for 12 hours a day?

We are doing fine and already winning, but we are competitive and always seeking the edge. My team and I must stay educated and on top. We will do whatever it takes to win. We like your style and want some cookies, please :)

None of these comments resonate with me. I'm just a curious birdie trying to funnel-hack you *chirp chirp*

Other

How urgent are these problems?* This field is required.

1-5/10 - Really, just curious. Not that urgent...

5/10 - We are winners, and we are already winning. I want to work with more winners. If I think you are a winner, I'm working with you.

8/10 - I know it's important, but I'm already doing well, so I'm just going to take my time. If I like you, and I think you can create value, I'm game.

10/10 - I need this solved ASAP. If I don't figure this out soon, bad things will happen.

How much equity of the company do you own/control?* This field is required.

75-95% - I put aside some shares for angel investors, accelerators, or early key employees

20-50% - I own less than half of the company but still I de facto control it. I had to compromise early on

50% - my co-founder owns 50% as well

100% - I am a solo founder

10-20% - I am a late-stage or non-technical co-founder but I am tight with the majority share owner. I can sway and swing other share- and stake- holders as we all want to make money

2-20% - I am an investor or one of the first employees. I do not have much control but I want the best for the company as I want my shares to be worth a lot at the exit or I want to receive juicy payouts for the portion of my shares

None but I can get some options if I want to; not sure if worth the effort though

Prefer not to answer at this point

Other

Let's talk buying authority for a second...* This field is required.

I can pull triggers...BANG BANG!

I'm not the ultimate decision-maker, but I influence the process and people with the money take me seriously.

A house cat has more decision making authority than me :(

If you have a business, what is the name of your business or website? Just writing "Starting" if you are just starting out.

What is your role?* This field is required.Ex. (Co-)Founder, CEO, VP Marketing, Engineer, Just Starting

Name* This field is required.

First Name

Last Name

What is your email address? (Please use work email if possible) * This field is required.

example@example.com

What is your preferred way of us contacting you in this stage?* This field is required.We will book a strategy discovery or demonstration share screen call anyhow. Choose as many as you like.

LinkedIn PMs

Zoom Video Call

Zoom Audio Only Call

WhatsApp Chat

WhatsApp Audio Call

Private Slack

Signal

Facebook Messenger

Phone Call

iMessage / SMS

Your Facebook Group

Your Newsletter

Other

What phone number can we use to reach you in the event that we could not connect through the conference software?* This field is required.

Area Code

Phone Number

What is your LinkedIn profile?We do a little research on you before we chat. This is completely optional.

Where did you find us?* This field is required.If you came in through from a referral, please submit referral name in "Other"

Facebook Ads

Cold Email Or LinkedIn Outreach

LinkedIn Ads

Organic

Referral

YouTube Content

Other

In a quick sentence or two, tell us what piqued your interest about us? What content piece resonated with you the most?This helps us with our marketing targeting.

What is the name of the Agent who has engaged with you? (if applicable)Ex. Alex Smith, Bob John, I don't remember, but someone contacted me on LinkedIn or email

What country are you currently living in?

Following are five optional questions, which you might skip but this info helps us assess your situation better.

Marketing Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Bulletproof & scientific copy writing system

Clearly defined customer segments & avatars

Performance tracking across all channels (CPM, CPL, CAC, CLV, CTR, CR, ROAS, ROI, ...)

Collateral / assets storage space

Optimized checkout funnel

None of the above

Other

Key Performance Indicator (KPI) Reporting Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Daily, Weekly, or Monthly KPI report

Ongoing reporting dashboard

Ad-hoc (as needed) reporting structure

Further reporting whenever KPIs fall below a certain threshold (Ex: -15% / MoM )

None of the above

Other

Optimization & Automation Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Storage of company-wide best practices

A checklist of manual processes that you plan to automate

SOPs (Standard Operating Procedures) in place

A brand visual identity

None of the above

Other

Customer Support Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Standardized list of FAQs & bottled responses

NPS Tracking (Net-Promoter-Score)

Ongoing customer feedback tracking & internal knowledge sharing

Fully mapped out customer journey and customer care installed at all touchpoints

None of the above

Other

Financial Reporting Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Automated financial trackers (P&L, Cash Flow, ...)

Revenue prediction models (Ex: L4M or Trailing 4 Months Model)

List of your company tool-stack and associated costs

List of HR & outsourcing costs

None of the above

Other

Team Alignment Best Practices (Optional)Please select everything that you have systematically integrated into your company. Choose as many as you like.

Weekly or daily meetings/standups

OKR system in place (Objectives & Key Results)

Overview dashboard of active projects

Project management tool (Ex: Asana, JIRA)

Progress reporting system (Ex: Daily Slack updates in form of 3 Ps: Progress, Problems, Plans)

None of the above

Other

We will text you to remind you of the appointment date and send you content pieces only if we personalize it and suspect you will find it useful.

Partner Code - May not be applicable. Just leave blank if you didn't arrive from a partner of ours.