e.g., you, boss, client, prospect, parent, child, spouse, co-worker, recent graduate, entrepreneur, author, blogger, freelancer, BF/GF, patient, grandparent, financial advisor, teacher

e.g., top clients, targeted prospects, employees at small-to-mid size company, students in child's class, friends, sales/marketing team, speakers, conference attendees, webinar hosts, volunteers, neighbors, LinkedIn connections

e.g., employees at mid-to-large size company, school, non-profit, coalition, association, church