• Tory Schalkle

    WAYZATA, MINNESOTA
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  • About Me

    Tory Schalkle is now employed with IBM as a Senior Vice President of Enterprise Strategy. He has a solid foundation in strategy and business development, with over a decade of experience in management consulting, private equity, and two Fortune 100 companies.

    Tory Schalkle received his MBA from Northwestern University's Kellogg School of Management, where he was honored as one of just four McKinsey Emerging Scholars. Dr. Tory Schalkle is a member of Kellogg's Leadership Circle and works for Northwestern University as an alumni admissions interviewer. She graduated from Northwestern University with a bachelor's degree.

    Tory is a dedicated dad and a native Minnesotan who lives with his family in Wayzata (MN). Weekend activities near Lake Minnetonka include cross-country skiing, biking, and hiking.

  • Blog

  • Philanthropic Activities: The Power of Giving Back

    Published on: 06/07/2023
  • Philanthropic activities, characterized by acts of goodwill and benevolence, play a vital role in shaping society and improving the lives of those in need. Philanthropy involves the donation of time, resources, and expertise to address social challenges and bring about positive change. In this article, we delve into the significance of philanthropy and explore the various ways in which individuals and organizations engage in philanthropic activities.

    Understanding Philanthropy: A Brief Overview

    Philanthropy is derived from the Greek word "philanthropia," meaning love for humanity. It is a broad term encompassing a range of activities aimed at improving human well-being and addressing societal issues. Philanthropic initiatives can include financial donations, volunteering, advocacy, and knowledge sharing. The underlying principle behind philanthropy is to promote social welfare and foster sustainable development.

    Individual Philanthropy: Empowering Change from Within

    Charitable Giving: Individuals have the power to make a significant impact through monetary donations to charitable organizations. Whether it is contributing to healthcare initiatives, education programs, or poverty alleviation projects, personal philanthropy helps address pressing social issues.

    Volunteerism: Time is an invaluable resource, and individuals can make a difference by dedicating their time and skills to support various causes. Volunteering in community service projects, mentoring programs, or disaster relief efforts allows individuals to actively participate in creating positive change.

    Social Entrepreneurship: Combining business acumen with social impact, social entrepreneurship has gained prominence in recent years. Social entrepreneurs establish innovative ventures that generate revenue while addressing societal challenges. By creating sustainable solutions, they drive change and inspire others to follow suit.

    Corporate Philanthropy: Harnessing the Power of Business for Good

    Corporate Giving: Many companies recognize the importance of giving back and engage in corporate philanthropy. Through financial contributions, businesses support nonprofit organizations, community projects, and disaster relief efforts. Corporate donations often focus on areas such as education, environmental conservation, and healthcare.

    Employee Engagement: Encouraging employees to participate in philanthropic activities fosters a sense of purpose and builds stronger communities. Corporate initiatives like employee volunteer programs, matching gift campaigns, and paid volunteering leave promote a culture of giving and create a positive work environment.

    Corporate Social Responsibility (CSR): In an era of heightened social awareness, CSR has become an integral part of business strategies. Companies are expected to integrate ethical practices, environmental sustainability, and social impact into their operations. By aligning their core values with philanthropy, businesses can drive positive change while enhancing their reputation.

    Impact Investing: Merging Finance with Social Good

    Definition and Purpose: Impact investing involves allocating capital to ventures and projects that generate measurable social and environmental benefits, alongside financial returns. This approach allows investors to actively contribute to positive change while still seeking profitability. Impact investments can support areas such as renewable energy, affordable housing, and sustainable agriculture.

    The Rise of Impact Investing: In recent years, impact investing has gained traction as investors increasingly prioritize social and environmental outcomes alongside financial gains. This approach attracts both individual and institutional investors who seek to align their investment portfolios with their values.

    Unlocking Potential: Impact investments have the potential to address systemic issues and drive sustainable development. By directing capital towards socially responsible enterprises, impact investing creates a virtuous cycle, generating positive societal change and financial returns.

    Philanthropic activities encompass a wide range of endeavors, all driven by the desire to make a positive impact on society. Whether through personal contributions, corporate initiatives, or impact investing, philanthropy has the power to transform lives, uplift communities, and tackle pressing global challenges. By embracing philanthropy, individuals and organizations can collectively work towards creating a brighter and more equitable future for all.

  • Philanthropic Responsibility: Nurturing Arts and Culture for Societal Enrichment

    Published on: 05-25-2023
  • Philanthropic responsibility plays a pivotal role in nurturing arts and culture within society. Arts and culture can inspire, provoke thought, and foster social cohesion. In this article, we explore the concept of philanthropic responsibility in supporting arts and culture initiatives and highlight its significance in enriching communities, promoting creativity, and preserving cultural heritage. 

    Understanding Philanthropic Responsibility in Arts and Culture

    Preserving Cultural Heritage: Philanthropic responsibility encompasses efforts to preserve and safeguard cultural heritage, including traditional arts, historical artifacts, and cultural practices. By supporting initiatives that focus on conservation, restoration, and documentation, philanthropists contribute to preserving diverse cultural identities.

    Promoting Creativity and Innovation: Philanthropy can fuel creativity and innovation within the arts. By providing funding, grants, and mentorship programs, philanthropists empower artists, creators, and cultural organizations to push boundaries, experiment, and bring fresh perspectives to the forefront.

    Advancing Arts Education and Accessibility

    Arts Education in Schools: Philanthropic responsibility extends to promoting arts education in schools. By supporting arts programs, providing resources, and fostering partnerships between schools and cultural institutions, philanthropists ensure that young minds can access artistic expression and creative learning opportunities.

    Arts Accessibility: Philanthropy can play a vital role in making arts and culture accessible to all. By supporting initiatives that provide free or reduced-cost tickets, supporting inclusive programming, and investing in accessible venues, philanthropists break down barriers and ensure that diverse communities can engage with and benefit from artistic experiences.

    Fostering Cultural Exchange and Dialogue

    International Cultural Exchange: Philanthropic responsibility includes fostering cultural exchange between different communities and countries. Philanthropists facilitate cross-cultural understanding, celebrate diversity, and promote global dialogue through the arts by supporting artist residencies, exchange programs, and collaborative projects.

    Community Engagement: Philanthropy can facilitate community engagement through arts and culture. By supporting community-based arts projects, public installations, and participatory initiatives, philanthropists empower communities to tell their stories, promote social cohesion, and build collective identity.

    Supporting Cultural Institutions

    Museums, Galleries, and Theaters: Philanthropic responsibility involves supporting cultural institutions such as museums, galleries, and theaters. By providing financial support, contributing to infrastructure development, and investing in exhibits and performances, philanthropists ensure the vitality and sustainability of these important cultural spaces.

    Arts Organizations and Festivals: Philanthropy plays a significant role in supporting arts organizations and festivals. By funding arts nonprofits, supporting festivals, and providing grants to artists and arts organizations, philanthropists enable the growth of vibrant cultural scenes and nurture artistic expression.

    Collaboration and Advocacy

    Collaborative Partnerships: Philanthropic responsibility thrives through collaboration among philanthropists, artists, cultural organizations, and government agencies. By leveraging collective resources and expertise, stakeholders can drive comprehensive initiatives, amplify the impact of philanthropy, and advocate for the value of arts and culture within society.

    Advocacy and Policy Influence: Philanthropy can influence policy and advocate for the importance of arts and culture within communities. By engaging in advocacy efforts, supporting research, and fostering partnerships with policymakers, philanthropists can create an enabling environment that recognizes and supports the transformative power of arts and culture.

    Conclusion

    Philanthropic responsibility holds immense potential in nurturing arts and culture within society. By supporting cultural heritage preservation, promoting arts education, fostering cultural exchange, and investing in cultural institutions, philanthropists enrich communities, stimulate creativity, and preserve cultural diversity. Through collaborative partnerships, strategic investments, and a deep appreciation for the value of arts and culture, philanthropy becomes a catalyst for societal enrichment, fostering a world where the arts thrive and contribute to the holistic well-being of individuals and communities.

  • Effective Giving Strategies

    Published On: 04/14/2023
  • Giving with purpose is important whether you're a person or a corporation. However, encouraging strategic giving among contributors is a challenging task.

    People give for various reasons, including tax deductions, altruism, and the desire to right social wrongs. It would help to have a well-researched, carefully-planned, and effectively-executed strategy for your charitable contributions.

    The term "strategic philanthropy" refers to giving to a charity with measurable outcomes in mind. Individuals, organizations, and governments use this technique to determine where their charitable contributions will have the greatest impact.

    Giving with a clear purpose is called "strategic philanthropy," It typically involves funding initiatives like research and development that increase an organization's efficiency. Facilitating partnerships between grantees and generous funders promotes a more cooperative style of granting.

    To guarantee that resources are being allocated effectively, collecting and analyzing relevant data is necessary. In addition, it needs to be adaptable and ready to alter its direction if and when a given project is unsuccessful.

    In addition to these cornerstones, strategic philanthropy stresses the need for NGOs to be deeply rooted in their areas and form mutually beneficial connections with locals. This shift in thinking will allow NGOs to provide genuine service to the people they're helping rather than merely focusing on efficiency.

    Strategic philanthropy is a form of giving that helps businesses achieve their social aims without sacrificing their bottom line. This strategy is unique and effective and benefits the business and the cause it champions.

    When businesses invest in worthwhile causes, they generate a domino effect of positive social and financial outcomes. In addition, they can employ their unique resources and knowledge to assist grantees in producing even more value than is possible with other donors.

    One way they can do this is by enhancing the surrounding environment, including educational opportunities, research facilities, and infrastructure.

    However, some issues are outside the scope of strategic philanthropy due to their complexity or the need for more transparency. Emergent philanthropy is an innovative method for these situations since it encourages fluidity and agility in plan formulation. It also recognizes that advancing society can be challenging and often necessitates open dialogue and the willingness to adapt to new conditions.

    Using a strategic approach, you may maximize the impact of your philanthropic giving. You can better align your charitable efforts with your overall mission or business and avoid the disadvantages of making random donations.

    First, you must figure out what you hope to accomplish through your charitable efforts. To do this, you must choose which of your core values—such as fairness, tradition, hard work, equality, interdependence, compassion, and frugality—are the most important to you.

    The next step is to zero down on a specific cause to which you have some emotional or intellectual ties. Focusing on a specific problem, like the treatment of women in prison, could be useful.

    Consider how your interests in various causes have evolved. This may involve upholding religious tenets, participating in community activities, or both.

    Several methods are available for gauging the results of a grant or the effectiveness of your organization's efforts. Metrics may focus on outcomes, processes, or on a more comprehensive set of data, such as those that integrate quantitative and qualitative methods.

    If you want your charitable work to make an impact, you need to pick the correct methods and put them into action. This will allow you to monitor results over time and adjust your strategy as needed.

    "strategic philanthropy" refers to giving that emphasizes setting clear objectives, monitoring, reporting, and incorporating them into decision-making. Grantors and recipients must work together toward a common objective and employ complementary tactics.

    Donors need to find partners who focus on different sections of the problem and are willing to adapt their approach over time when tackling global issues requiring system-level change. Their investments and collaborations should be guided by a quantifiable theory of change, which requires a thorough understanding of the problem.

  • Putting Yelp to Work for Your Company

    Published on : 03-31-2023
  • Many consumers rely heavily on Yelp as their go-to source of research before making a buying decision. That's why it's so crucial to your company's overall plan.

    Using Yelp to promote your company is simple and cost-free. You can do more than submit or register your company on this site.


    It's high time you created a Yelp profile if you don't already have one. By providing the name and location of your firm and going through the authentication procedure, you can secure a business profile.


    Waiting for Yelp's judges to accept your company is a possibility. Yelp will contact you via work email or phone once your application has been accepted.

     
    You can start changing your Yelp page after you've confirmed your company. Your company's name, location, phone number, website, and other details can all be updated in this manner.


    Boost client trust and get people coming back by making a special deal for people who check in at your company. Whenever a client uses the Yelp app to check in at your company, they will be presented with the option to receive offers, rebates, and other promotions. The discounts or freebies can apply to a flat dollar amount or a larger total.

     
    Yelp is an effective platform for expanding your company's internet visibility and attracting new clients. You can also read customer feedback, which can help your company long-term.

     
    Before making any edits to your business's Yelp page, you will be asked to validate your identity as the legitimate proprietor of the company. This safeguards your company by discouraging unauthorized individuals from laying claim to it.

     
    By verifying your account on Yelp, you can ensure that the essential information about your company that appears in search results is as up-to-date and precise as possible for prospective consumers.

     
    Yelp asks for a phone number to assist in validating your company's existence. A phone number linked with your company's Yelp page can be a corporate or personal number.

     
    Yelp is a website that allows users to leave reviews and suggestions for local companies. Over 28 million unique users browse the site monthly, making it the go-to resource for consumers researching products and services.

     
    Understanding the best methods for producing favorable comments on Yelp for a company can help you draw new clients and increase brand awareness. Step one is ensuring that reviews on your company's Yelp website reflect client experiences.

     
    The second phase entails responding to unfavorable feedback calmly and collectedly. This includes:

    Not getting combative.
    Apologizing for the bad experience.
    Requesting direct communication from the critic.
    In this manner, you can transform a negative into a positive and get the critic to change their mind after reading your answer.

     
    One of the first locations prospective clients look for information about your company is on your website. If you want more notice, evaluations, and purchases, keep your website up-to-date with the newest information.

     
    It's also essential to respond to positive and negative evaluations to show that you value your customers' feedback and are taking steps to address issues they've raised.


    Maintain an up-to-date presence on Yelp for the company by signing in as the business proprietor and making changes like uploading pictures or emphasizing a new menu item. If you have multiple establishments, check to see that all your pages contain the same data.


    Using the supplied tools, managing your company's website is a breeze. Staying abreast of what's occurring with your Yelp for business account is easy with tools like monthly company reports, review notifications, and more.

     

  • Volunteering and Other Forms of Charity

    Published On: 03-23-2023
  • Aiding those in need has always been an integral element of human culture. Libraries, schools, hospitals, theaters, and museums are all places that may need financial help. Achieving long-lasting outcomes and helping the most people possible is attainable when you strategically approach your generosity. Some philanthropists have the means to have a significant impact, while others give to causes that reflect their beliefs and ideals.

    Philanthropic actions demonstrate care and concern for others. Throughout its long history, philanthropy has mirrored the values of various societies and faiths.

    Everyone you serve will have their own unique set of circumstances, so it's crucial to keep that in mind while you provide assistance. Some people may require short-term assistance with a single project, while others may require continuous care.

    To get the most out of your charitable efforts, it's important to examine why you're helping others. Is your motivation for charity altruism or altruistic self-interest?

    Studies have found that those who regularly engage in acts of kindness, such as volunteering, have fewer physical ailments, stronger bonds with loved ones, and fewer depressive symptoms. All of this is because improving the lives of those around you improves your own sense of worth and well-being.

    Participating in or hosting a charity event may be a wonderful opportunity to rally support for your cause and get new supporters. Here are some suggestions for organizing a successful fundraising event: The planning process will be less stressful if you have a clear goal in mind for the event. In addition, it aids in the development of a concise advertising plan, which serves to inform prospective customers of what they may expect.

    One method to get people interested in your charity event and spread the word is to incorporate some hands-on experience. A straw-free challenge is a great example of a fun and impactful method to inspire people to do their part for the planet. Gathering post-charity-event comments from guests will help you improve future events. Using this information, your next gathering can be even better.

    Sharing knowledge with others is a powerful tool for making a big difference in the world. Philanthropy, on the other hand, seeks to improve social well-being by avoiding and resolving social issues rather than only delivering tangible items to those in need, which is the focus of charity.

    A charitable effort that teaches the impoverished how to produce food, for instance, can help them avoid being hungry in the future. Giving them this knowledge is far more helpful than handing them a bag of food.

    In addition, businesses can get an edge in the market by making donations to causes that are highly relevant to the community's context. This strategy, which involves bringing the company's social and economic aims into harmony, challenges Friedman's initial premise and dramatically enhances the company's long-term prospects. Additionally, it provides a chance to utilize the resources of established organizations and NGOs.

    This yields a far larger social return on investment compared to charitable foundations and private contributors. Donations can be made through monetary contributions, volunteer hours, or in-kind goods and services. Donations can be made regularly or as a one-time event by both people and businesses.

    Donors are usually thanked with a receipt detailing the amount they contributed. This can assist in guaranteeing that their donation is tax-deductible. Corporations can engage in corporate philanthropy by providing employee volunteer grants or matching charitable contributions. These initiatives are fantastic methods of inspiring individuals to give back and make a difference in their communities.

    America has a very robust culture of giving. A person can assist save children's lives by donating blood, paying for their education, or giving to UNICEF. Consider how you might assist others and give your life greater purpose, whether making a one-time or recurring gift. This may prove to be very beneficial to you.

  • Strategic Philanthropy Can Help You Make a Difference 

    Published On: 02-13-2023
  • Whether you are a family, foundation, or corporate donor, there are ways to rethink your giving and make a more significant impact. Strategic philanthropy can assist you in accomplishing this.

    In addition to enhancing inputs such as labor, corporate philanthropy has the potential to improve the context or the quality of the business environment in the area or regions where companies operate. This has the potential to boost competitiveness and long-term economic prospects.

    Creating a strategic charity-giving plan can assist wealthy individuals in reducing their tax burden while supporting their interests and passions. However, the process can be complicated. Developing a successful giving plan begins with understanding your interests. Consider what actually moves and motivates you and where your passions cross.

    You may develop a clear direction for your gifts by establishing your passions and becoming strategic with your giving. This will evolve as you pursue your charitable goals. Philanthropic passion can also motivate family members to participate in the donating process. Involving your loved ones in the planning phase can enhance the experience while leaving a legacy that will last generations.

    Finally, acting on your passion necessitates a firm commitment to your fundamental beliefs and values. By focusing on what is most important to you, you may assist others in doing the same. You can also foster a philanthropic culture that has a global influence.

    In 2019, individuals made up 69% of the United States charitable gifts, totaling almost $310 billion. However, charitable giving is frequently haphazard and transactional, and many contributors need to be aware of the influence that a more planned approach to philanthropy may have. Donors who are serious about their philanthropy should take the time to build a giving procedure. This could entail deciding where your money will go, selecting a funder or foundation to help you, and devising a grantmaking strategy.

    Strategic philanthropy entails developing an in-depth understanding of the needs you want to address in your community. It necessitates a detailed, strategic grantmaking plan outlining your purpose, vision, core values, and strategic goals. Strategic philanthropy necessitates a comprehensive evaluation method to establish whether you are allocating your resources wisely for the public good. This necessitates systematic data collection and evaluation of grantee performance to permit continual learning and plan adjustment.

    Developing a giving strategy, rather than donating on an ad hoc, reactive basis, allows contributors to make more educated decisions about the problems they wish to support. It also gives a structure for ensuring that gifts are consistent with your principles, time constraints, and budgetary constraints.

    A corporate philanthropic strategy tries to use the company's particular assets and expertise to address societal concerns in its setting. This is the point at which corporate philanthropy begins to add value.

    The first stage is to recognize and comprehend your fundamental values. Some examples are justice, tradition, hard effort, equality, and interdependence. Next, decide which charities and causes you want to support. You may like to concentrate your efforts on a single problem at a time, or you may wish to support numerous organizations that work on different areas of the same subject.

    Once you've developed a giving plan, you should revisit it regularly. This might be as easy as checking in with yourself to see if your priorities have shifted over the previous year or as sophisticated as reviewing all of your philanthropic contributions.

    Strategic giving is an excellent instrument for making a difference. However, it also necessitates patience, adaptability, and long-term planning. Identifying the issues you want to support and why is the first step in developing a philanthropic strategy. This will assist you in narrowing your donating focus and determining how to assess impact.

    Companies are well-positioned to conduct an in-depth examination of nonprofits. They typically have a strong presence in several communities and may draw on a plethora of experience from personnel in various fields.

    Philanthropy can help to improve the competitive environment by increasing scientific and technological institutions, strengthening infrastructure, and supporting efficient administrative processes. It can also contribute to an improvement in the local quality of life.

  • How to Involve Your Employees in Corporate Philanthropy

    Published on :- 01-16-2023
  • Companies may participate in corporate philanthropy in a variety of ways. This involves involving staff, reaching out to new audiences, and generating finances.

    It is no secret that corporate philanthropy is an effective strategy to engage workers and boost the image of your firm. In addition to benefiting the community, it may boost staff morale and productivity.

    According to research, firms with a structured charity giving program had greater rates of employee engagement and retention. Furthermore, engaged individuals are more likely to be enthused about their professions, feel more driven to do well, and perform better in group conversations.

    To reap the advantages of corporate giving, a corporation must first establish the interests of its workers. Following that, it should explore how to provide chances for them to participate in voluntary work.

    A successful corporation may opt to help local organizations or employee-led projects with its resources. This will foster connections and foster a more meaningful feeling of involvement among employees.

    Corporate philanthropy is the practice of offering grants, matching gifts, or volunteer grant programs to charity organizations. These charitable endeavors improve corporate public relations while also providing resources to underserved people.

    Corporate philanthropic activities that are successful produce a virtuous circle of wealth generation. Contributions from businesses support important reasons for the organization, improving the company's social and economic worth. This value is subsequently distributed to other donors. The virtuous cycle of giving helps to alleviate the issue of free riders.

    Long-term contributions are the most successful charitable projects. While there is no precise science to philanthropy implementation, there are some concepts that may be applied to corporate giving.

    To begin, the corporation should use its brand identity to launch social programs. Cisco Systems, for example, uses its workers' knowledge to assist in building the instructional curriculum for its Networking Academy. In turn, the academy receives assistance from educational institutions and governments all across the globe.

    Philanthropy offers several advantages to both the companies engaged and the communities they serve. Companies may boost their competitiveness, develop their brand image, and reach a larger customer base. They may also improve the quality of physical infrastructure, R&D institutions, and administrative institutions.

    Companies may use in-kind gifts in addition to monetary contributions. These contributions are often in the form of items or services that will assist the nonprofit organization and lower its operating expenses. Some employers may even match employee contributions, lowering the cost to each member.

    Corporations may generate value by using their specialized assets and skills. They may launch social initiatives that help their communities by leveraging connections.

    Companies that support causes that are in line with their basic principles might reap the advantages of philanthropy. A long-term dedication to programs is the most successful.

    If you are a charity, consider harnessing corporate giving to enhance your fundraising income. This will not only assist your organization in raising more donations, but it will also give you insights into donor habits and preferences.

    Corporate philanthropy may help your charity recruit new contributors, raise awareness, and grow its brand. The trick is to locate a company that shares your objectives. In-kind gifts, monetary donations, and sponsorships are all examples of corporate philanthropy initiatives.

    You may profit from tax breaks in addition to working with a huge firm. For example, your company may benefit from matching employee gifts. You may also win a grant for your volunteer work. This may save your charity time and money while also delivering a competent staff.

    Corporate philanthropy is a program that encourages workers to volunteer in their communities. It may also result in an enjoyable team-building experience. But how do you include your employees?

    Matching contribution programs are one of the most frequent strategies to get workers interested in corporate giving. These initiatives enable contributors to double the effect of their contributions. They also make it simple for contributors to find out whether their company will match their contribution.

    Grants are another excellent approach to engaging staff. Companies might set up a grant program and provide grants to workers who volunteer, participate in events, or contribute to campaigns. Employees may either be paid a portion of the total amount contributed, or they might be paid an hourly fee for volunteering.

    Many businesses now provide grant options to help with travel expenses. Employee lunch reimbursement schemes are also available.

  • Optimize Your Business Listing on Yelp

    Published on : 12-02-2022
  • Utilizing Yelp for business is one of the most effective strategies to acquire new customers and increase revenue. To maximize its benefits, though, you must optimize your listing. This involves responding to unfavorable reviews and marketing your brand.

    Creating a great Yelp listing requires significant effort and resources. However, it may also be a tremendous boon to your company. A popular review website that caters to local searches is Yelp. The website attracts a substantial number of enthusiastic buyers. According to Nielsen research, 92% of Yelp users purchase after visiting the website.

    Additionally, Yelp provides pay-per-click advertising. In its specialty area, you may further specify particular services. A Seattle roofer may wish to optimize for "roof repair."

    Yelp provides a free online presence audit that may accurately evaluate your company's success on local review sites—a rating system on Yelp rewards company owners with better positions.

    The option to upload images to your business listing is one of the most helpful Yelp features. You may upload an infinite number of images. The website arranges photographs on your page automatically.

    There are several strategies to advertise your company on Yelp, whether you are a little shop or a multinational organization. Yelp is a major platform that offers companies a venue for promoting their services and getting client feedback. Utilizing Yelp for business may increase your company's visibility and search engine ranking.

    Yelp is one of the first places consumers go for local business information. When promoting your company on Yelp, you should concentrate on creating a profile. After completing your profile, you may begin receiving reviews. The most effective method for doing so is to collect evaluations from your current clients. It would help if you also urged new consumers to provide feedback. You can also incorporate a personalized note on your receipts if you have a point-of-sale system.

    Yelp also provides the ability to make a picture slideshow. This photo slideshow rotates images on your website automatically and shows on PCs and mobile devices.

    Receiving unfavorable Yelp ratings may be frustrating. They may impact a company's ability to acquire new consumers and its online reputation. However, there are methods for responding to bad Yelp reviews. And therefore strengthen your ties with your consumers.

    One of the most effective methods for responding to poor Yelp reviews is transforming the negative into a positive. Replying to a bad review might demonstrate to the consumer that you care. That can go a long way.

    The first step is to claim your business's Yelp profile. Then, bad reviews may be removed.

    The easiest method is to develop a monitoring tool for reviews. This allows you to follow reviews and reply to them promptly. In addition, you should ensure that your answer is well-considered and acceptable for your organization.

    The most crucial aspect of this procedure is not taking it personally. Negative Yelp reviews are something that every company owner encounters. It might be aggravating, but it need not damage your company.

  • Why You Should Be Responsible for Charity

    11-17-2022
  • You can't merely assume that you have a philanthropic responsibility; you have to be willing to share it with others. This has an effect on society, the environment, and the people involved.

    One of the benefits of living in the present era is sharing the burden of charitable support. Additionally, it provides a chance for deep, personal family engagement. The benefits include a valid reason to leave the house, the opportunity to learn something new, and a renewed sense of belonging.

    Family foundations have a lot of possibilities to pick from. A family trust, a family foundation, or a family foundation affiliated with a charitable organization are some of the more obvious options. Non-family members can also participate, for example, by joining affinity groups. These organizations can be particularly helpful in getting family members interested in the first place.

    Holding a family gathering is one of the best ways to involve the family. Either a large family gathering or a more intimate, small gathering could take place here. It can be used as a board retreat as well. A crucial step toward charitable success is holding a meeting to go over the big picture or a plan of action.

    It goes without saying that you will need to follow the regulations, or at least the ones that don't go against your moral principles, whether or not you are in the business of making money. The same may be said of organizations that take their obligations seriously and conduct themselves ethically. For instance, numerous businesses have procedures in place to stop products from being manufactured using child labor. Similar to this, a lot of businesses support philanthropic causes through their foundations.

    Even some businesses have the wisdom to donate a percentage of their profits to deserving charities. The most visible of these takes the shape of philanthropy, which is the newest fashion in business. Even some businesses have established benevolent trusts. In conclusion, charity benefits both parties involved.

    Of course, the charitable duties you actually carry out are the most significant. The best way to accomplish this is to have the appropriate individuals in place, which is a smart business plan for any size organization.

    Planetary resources are being depleted by about 7.5 billion humans. Global environmental change can have a wide range of negative effects, from small annoyances to fatalities.

    All people's lives are impacted by global climate change, one of the biggest environmental problems. The rising utilization of fossil fuel resources is what's causing the changes. The amount of carbon dioxide in the atmosphere increases as a result of the combustion of these fossil fuels. As a result, the rate of evaporation rises and the water cycle is altered. Consequently, heat exhaustion, malaria, and diarrhea are anticipated as a result of climate change.

    Housing damage, food shortages, and emotional and physical pain are some of the more prevalent repercussions of global environmental change. People experience a wide range of repercussions, with some groups often suffering more.

    Deforestation, desertification, and soil erosion are all results of human activity. 40% of the current cropland has been damaged or destroyed by agricultural practices. Additionally, the use of fossil fuels for heating homes and for transportation has contributed to the atmosphere's warming.

    Developing product lines that support charitable ideals might provide a business with an edge over competitors. Employee loyalty is higher when an employer supports social issues. Additionally, it's a technique to boost engagement and staff morale. Philanthropic endeavors also raise the caliber of regional centers for research and development. They can boost administrative procedures' effectiveness and raise the standard of the built environment.

    Additionally, charitable endeavors might enhance the general state of developing countries. The underprivileged may benefit socially from this. Exxon Mobil, for instance, has made significant financial investments to raise living standards in underdeveloped nations. A good road network can be essential to competitiveness in a developing nation.

    By enhancing its infrastructure, a business might get a competitive edge in another way. Businesses can spend money on infrastructure that raises the standard of administrative procedures, expands access to resources, and expands the pool of qualified people. Additionally, businesses might leverage more specialized resources and assets, such as technical or skill-based solutions.

  • The Benefits of Corporate Charity

    Published on:10/28/2022
  • Corporate philanthropy can enhance a company's performance in a variety of ways. For instance, it can raise employee trustworthiness and engagement. Additionally, it can strengthen a business's advantage over rivals in a particular industry. Depending on the situation and strategy employed, corporate philanthropy can have benefits.

    One of the many advantages of corporate giving is that it stimulates regional economic development. Many businesses decide to aid neighborhood causes by giving staff members paid time off to volunteer. Companies that make this help boost sales, increase tax deductions, and support charitable organizations.

    Companies that support the community also have higher employee retention rates. They also find it much simpler to recruit new talent. Employee happiness increases productivity and results. Employee engagement and satisfaction at work are favorable for the company culture as well. After all, the most valuable asset for a company is its workforce.

    Employees want to feel proud of their employers and work for organizations they respect. Because of this, creating and growing corporate philanthropy programs is crucial.

    The context must be taken into account when evaluating the efficacy of corporate philanthropy. Road systems, for instance, can directly affect an industry's competitiveness in developing nations. Additionally, corporate philanthropy can raise a nation's standard of living and benefit its citizens socially.

    A company may decide to concentrate its giving on the context of demand conditions, which could include factors like the size and sophistication of the business as well as potential growth and change areas. Apple Computer is one recent example, which has concentrated its corporate philanthropy efforts on enhancing education in order to raise the level of sophistication of the local population. This context-based strategy aids Apple in growing its customer base and contributing to society.

    Corporate philanthropy, in relation to context, can be a challenging topic. The vast majority of earlier studies focused on discretion in Western settings. The case of returnee executives in China, however, presents a chance to research discretion-restraining elements that are intertwined with corporate philanthropy.

    Employee engagement can be increased by planning charitable events to support a cause or organization. According to surveys, organizations that host events see an increase in employee volunteering and monetary donations. Another excellent way to raise employee engagement is by giving workers paid time off to donate to a cause or group.

    Employees are drawn to organizations that take pride in their accomplishments and involvement in the community. Employee engagement is higher in organizations that incorporate corporate philanthropy into their corporate culture, which leads to higher productivity and lower absenteeism. Corporate philanthropy can enhance an organization's brand image in addition to increasing employee engagement.

    Employees who are engaged perform better than those who are not, claims Gallup. A company can boost employee morale and increase camaraderie by encouraging employees to donate to a cause that matters to them. Employee volunteer programs are well-liked by millennials, according to research, who value businesses that give back to the community.

    Corporate giving enhances a company's reputation and is frequently a successful strategy for winning over customers. The level of trust a consumer has in business influences their purchasing decisions. For instance, if the CEO has a solid track record and a reputation for giving back to the community, they might have more faith in the company. Similar to this, a company's positive reputation might increase product sales.

    A recent study found that confidence in corporate philanthropy may raise the standard of a company's goods and services. Additionally, it might promote growth and innovation, which would boost the effectiveness of charitable donations. Trust-based philanthropy can also draw in additional sources of funding, like impact investors. Instead of micromanaging their execution, trust-based generosity enables organizations to take significant risks with their mission and reputation. Additionally, it fosters innovation by allowing the businesses to fail quickly and learn from their errors.

    Despite being an abstract idea, trust can be challenging to lose. When trust is lost, people go to great lengths to earn it back. It is crucial to the image of a business.

  • How to Get the Most Out of Your Google My Business Account

    04-07-2022
  • According to Tory Schalkle, Getting the most out of your Google My Business account is essential for generating sales and leads. Verify your business with a few simple steps. First, choose the category that applies to your business. This will help determine what potential search terms will be associated with your business. Make sure the category is relevant to your business and includes details like the phone number you are willing to have customers call. After that, you can choose your normal homepage URL or use a custom category to highlight specific services and products.

    Add your business phone number and address. If you have a brick and mortar location, you can enter the address in the address field. If not, you can list your service area instead. You can also add a Facebook page if you wish. Lastly, verify that you are a legitimate business. You can do all of this through the Google My Business app. If you want to list your business location on Google Maps, make sure you select Yes.

    Make sure your contact information is correct. Revenu Quebec will send notifications to the email address you enter in your profile. If you do not update this information, you may be denied access to the Account. Revenu Quebec maintains strict security measures to ensure that your information is protected. These measures protect the confidentiality of your data and comply with legal obligations. You should check the terms of service and privacy policies before using the service. Then, you should be ready for any change in security or service.

    Once you've claimed your Google My Business listing, you should assign the right people to manage it. This may be your marketing team, your location employees, a marketing agency, or even a vendor. Make sure you give the right people access to the Google My Business app, or you could lose control of your Google My Business page. If you are unsure about the proper way to manage the page, you can always visit the Google My Business Helps Forum to get help from a real professional.

    Tory Schalkle pointed out that, Google My Business pages should be updated regularly, as a lack of activity will result in the unverified status of your Google Business Profile. It's also important to use the app available for iPhone and Android devices to reply to reviews and thank people for their feedback. You can also monitor your Google My Business page from anywhere. If you want to stay updated on any of these, download it to your phone. Make sure you update it regularly to stay on top of the game.

    Google My Business insights will help you make adjustments to your profile or content creation on social media. You can also track your cost per click by using the data to optimize your content. Google My Business also allows you to import reviews and photos. These insights will help you make adjustments to your social media profiles and help you increase the amount of traffic your website receives. You can also use the Google My Business accounts to connect with your website or Google Channel campaigns. If you have questions about the details of your business, you can visit the Google support page.

    Once you have verified your business, you can begin managing your Google My Business listing. It is easy to manage your business listing, and even add more locations. To add more locations, navigate to the Manage Locations section of your GMB dashboard. Click the blue Add Location button. When you're ready, follow the steps in the Add New Location section to verify your business. It's best to make your Google My Business page as detailed as possible.

    Once you've verified that your business is legitimate, you can apply for a business bank account. You don't need to generate any revenue to open a business bank account, but you should have at least a few transactions on your business. In some cases, a business bank account will require a minimum deposit or a minimum balance. However, you should review your account terms and conditions carefully before applying for a business bank account.

    In Tory Schalkle's opinion, Using a separate bank account for your business will improve its credibility. Your customers will view you as a more legitimate business if you have an associated bank account. A personal bank account makes your company look less reliable and stable, which hurts your bottom line. Having a business bank account can also give you special features aimed at small business owners. Some banks will let you accept payments via credit cards from your customers. It will also establish your business profile with credit bureaus, giving you an edge when applying for financing.

  • On Yelp, there are a number of ways you may promote your business.

    03/25/2022

     

    Tory Schalkle desclosed, Using Yelp to market your company is a smart move. A service area may include as many cities as desired, and you can add any number of reviews. The radius of your service area is limited to 50 miles. Your Specialties section should have an image of yourself. Check-in Offers are a great way to build client loyalty and encourage repeat business.

    Review sections on Yelp should be checked on a regular basis and responses should be made as quickly as feasible. One of the best ways to keep up with Yelp reviews and activity is via the Yelp for Business Owners app. Desktop and mobile devices are supported by this application. You may encourage your staff to take a look at your company by sending them a reminder or a prod. You may utilize it to keep in touch with your clients. Apps might help you increase the number of reviews on your website.

    It's critical that you know how to get the most out of Yelp to market your company. To ensure that your firm remains visible, follow these pointers. You may take use of additional services and even pay for advertising. Make advantage of the Yelp for companies function if you want to increase sales. It will be appreciated by your consumers. As a result, you'll see an increase in income and a boost in your online visibility.

    When writing reviews, be cautious. You should ensure that your reviews are legitimate. As long as people don't say anything about your company or service, you may as well close your doors. Yelp isn't a scam, so don't be concerned. To market your company, don't use Yelp for business. It is possible to boost your earnings in other, more efficient ways. You should give them a go if you want to improve your company.

    According to Tory Schalkle, In addition to increasing sales, you should exercise caution while posting material to your Yelp business page. Make certain that the information on your Yelp listing is accurate and up-to-date. When running a restaurant, for example, you need have a menu that lists all of the items on offer. In order to show off your company, you should also put images in your profile. Adding photographs to the app can help you get more traffic.

    Customers may also get in touch with you by enabling a button on your website. Either the "Message the Business" or the "Request a Quote" buttons may be enabled. A consumer may submit you a review after they've finished writing it. In addition to text and images, Yelp pages may incorporate videos and other media. Whichever one is most effective for marketing your company is entirely up to you to decide. You may improve customer happiness by writing an excellent Yelp review.

    To use Yelp for business, you must follow the program's instructions. The profile you create after signing up will include all of your company's information. This should contain your business name, location, website URL, and operating hours. Adding five images to your profile is also recommended. Including images of your company's products and services is a smart move. Your consumer base will grow and your brand will be strengthened as a result of this strategy.

    The use of Yelp for commercial purposes has various advantages. You may learn from other companies' reviews and write your own ones. You may also specify a maximum advertising budget on the platform. It is simple to adjust your ad budget to meet your individual requirements. When creating an ad, you may target a certain term or location. Depending on the season or other local need, you may easily update your ad.

    Tory Schalkle suggested that, Once you've set up a Yelp page, it's critical to keep it up to date. Customer visits to your organization are more likely to be influenced by the number of good ratings you have online. You may attract new clients by asking your current ones to write a review for you online. For businesses, Yelp can help them appear higher in search engine results and website listings.

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