10 Step's to a successful online store
Information
Filling out the online store form - This form is critical for our team to put the store together accurately and quickly.
We aim to have the store up with-in 2 business days of receiving a completed form.
Main details required are:
- Club bank details - this is where the money goes
- Contact details of person looking after the store - this includes phone and email
- Pick-up details (location and times) - this is where and when customers can pick up their gear
- Items to go on the store and what sizes need to be offered - what you want offered on your store - please see offering below
- Item pricing - what price do you want to sell each item for
PRE-ORDER vs STOCK
Most shops run on a pre-order function, which means the club doesn't have to outlay any money to start with or hold stock.
All items are paid for by the customer and all purchases will be deposited into the nominated account at store closure.
Pre-order items will only be manufactured once the store has closed, minimums have been met and the club places the order. Pre-ordered items can take up to 6-8 weeks from order placement. Alternatively, the club can choose to purchase stock upfront and sell via an online shop, the club takes all responsibility for this stock.
STORE OFFERING
We recommend keeping an online store small, around 5 items. Keeping items to a minimum allows a better chance of meeting product minimums (generally 15). We have found that successful stores sell merchandise rather than compulsory on-field team apparel. We can guide you to what minimums are for each product and what sizes are available.
PRICING
We provide you with the cost price for each item based on minimums being met. It is up to you whether you decide to put a markup on these items. This can be effective in raising extra cash flow, covering overhead costs or unpaid rego fees.
SHIPPING
Our online portal offers customers the ability to pick up from the club, this is the default shipping option on all our stores, and there is no extra charge for customers. Customers can only pick up from the shops supplied address during the times supplied. Pick up times are usually during training hours on certain days. If you require shipping via Australia post, please talk to your account manager.
STORE OPENING PERIOD
We recommend keeping the store open for a short duration (max 2-3 weeks) this creates urgency among customers, the longer the store is left open the longer it takes for an order to be placed which results in customers having to wait longer to receive their order (pre-order function).
WHAT HAPPENS WHEN THE STORE CLOSES?
Once the store has ran its dedicated length, the client can decide to close or keep open the store, if the client decides to keep the shop open it is the client’s responsibility to inform its customers. Once the store has closed, Tribal Sport compiles a list of all items sold and passes this on to the client along with the Tribal Sport order form. It is the client’s responsibility to return this order form completed, if any items have not met the required minimums the club can decide to purchase extra stock to reach the minimum and on sell later or you can refund customers. Tribal Sport will invoice you for payment.
MANUFACTURING
Once Tribal Sport has received the completed order form, all items will be ordered, keep in mind that manufacturing can take up to 8 weeks. Once the order has been placed no changes can be made and any extra items sold after will require the processes to be repeated.
ORDER ARRIVES
Upon receiving your order, Tribal Sport preforms a quality control check, before delivering it to the client. It is the club’s responsibility to hand out the correct gear to the customer.
ADVERTISING YOUR STORE
It is your responsibility to communicate to your members how the store works and how long production times are, when its open and when its closing. Using the club’s social media is great for this. It will save you having to answer a million questions on why they haven’t received their gear straight away.