Step 2 - Generate High-Quality Leads Into Your Business Each Week.
You need a reliable way to generate new leads into your business each week. "Lead generation" simply means bringing new people into your sphere, or expanding your audience.
Here are some ideas to get you started:
1. Inviting people from your friends list into a Facebook group.
2. Speaking on podcasts and inviting people to follow you.
3. Going into other groups and connecting with people, then asking inviting them to get on your email list (in return for something of value).
4. Doing an interview swap with another business owner who has a similar target audience to yours.
5. Networking and arranging follow-up calls with prospects.
6. Going into community groups and doing a free talk, then asking the attendees to follow you.
We recommend you choose just one or two lead gen strategies to begin with. Whichever you choose, bear in mind that the people you're talking to must be in your target market and fit your ideal client avatar!