Google Ads Intake
What actions do you want visitors to take from advertising?
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Where and when should your ads be running?
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Product/Services Specific Questions
What are your most important products/services that you will be advertising?
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Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?
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What are the features/benefits of buying these products?
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Have you developed a persona/avatar of your ideal customer?
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Strategy Questions
Which of these goals best describes your approach to advertising?
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Maximize the total number of actions taken for the budget
Show my brand in top positions whenever possible
Profit is our goal - deliver the most profitable clicks/highest amount of revenue possible
How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased?
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How frequently do you want to be updated with account results?
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Weekly
Monthly
Quarterly
Advertising History
Have you ever advertised with AdWords before?
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What is your Google Customer ID?
Are you aware of any keywords related to your products/services that draw in customers?
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Are there any keywords we should avoid in our campaigns?
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Are there any trademarks, copyrights or other information we should know about when writing ads?
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Competitor Analysis
List your top 3-5 competitors and their websites here
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Account Questions
Who should we be contacting with questions/concerns about your Google AdWords Account?
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Who do we talk to about getting updates to your website?
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Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?
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Your Details
Name
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First Name
Last Name
Email
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example@example.com
Phone Number
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Please enter a valid phone number.
Format: (000) 000-0000.
Submit
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