If Your Brand Was a Person

If Your Brand Was A Person...

There is something about the brands that you love that draws you in and keeps you coming back to them for more. More products, updates, content, etc. You spend time with the brand as if it was your friend. THAT IS OUR GOAL for your brand, we have to make it a friend to your customers. Let's start by dissecting your brand characteristics:
What would his his/her voice sound like?
Voices can be faint or loud, soft or firm, direct to the point, poetic, bubbly, polite.
How would he/she behave at a party?
Describe how he/she would start conversations, meet new people. Would he/she be seen more in the formal dinner parties or in more in the casual ones?
How would he/she behave in a dangerous situation?
What would his/her first instincts be? Would he/she be hiding / calling the cops / diving straight into the fire to save somebody?
How does he/she think?
What does he/she frequently thinks about? Is he/she logical, artistic? Does he/she daydream, get inspired often?

BEFORE WORKING WITH YOU...

Think about your customer avatars before they even discovered about you and your brand. How are they living their life? How is their business like? You may indicate actual pain points from previous or existing clients.
What do your customers THINK about you?
What do your customers SAY about you?
What do your customers DO?
What would their state be?

AFTER WORKING WITH YOU...

Now, think about your customers AFTER they've experienced working with you. What changed? What changes do we want to happen in their life? In their business? You may indicate real historical events or what you wish to happen moving forward.
What do/would your customers THINK about you?
What do/would your customers SAY about you?
What would your customers DO?
What would their state be?
Should be Empty:

Hi! Welcome...