ACRL National
Library Marketing and Outreach Interest Group- Greater NYC

Call for Lightning Round Proposals: 

Social Media Marketing During COVID

(deadline: April 20, 2022) 
Friday May 20, 2022 (via Zoom)*
3:00pm-4:30pm eastern time
*Our meeting will be held virtually via Zoom. We encourage individuals (far and wide) to submit lightning round proposals and attend

During the last two years, we have relied on social media as our outlet for online marketing and outreach. As our libraries are slowly re-opening, we have gained considerable expertise in using social media for marketing and outreach purposes.

Some libraries have increased their engagement on social media by producing videos for Instagram, Facebook, or Twitter. Some libraries have ventured into new territory like TikTok and have created some compelling video content.

What new social media practices did you learn (during COVID) that you will continue to use? What worked and what did not? We want you to share some of your new social media marketing techniques you have initiated during COVID.

For our spring 2022 meeting, we seek presentations that illustrate.....

1. How has your library been involved in developing new social media marketing activities and initiatives in response to COVID?
2. How are you using social media differently (post-COVID)?
3. What social media expertise and knowledge did you learn   during COVID?
4. What social media marketing practices did you utilize during COVID that are going to stay?