WEHO PRIDE PARADE ENTRY APPLICATION Logo
  • Date: Sunday, June 7, 2026

    Start Time:  12:30p

    Location: West Hollywood, California

    Parade Route:  1.5 miles – Start at Santa Monica Boulevard and North Crescent Heights Boulevard.  Proceed west on Santa Monica Boulevard to North La Peer Drive

    Anticipated Attendance:  Over 50,000

    Get ready to shine and strut your stuff at the West Hollywood Pride Parade — a spectacular celebration of love, self-expression, and community! This is your moment to be part of one of Southern California’s most iconic Pride events.

    We’re looking for parade entries that radiate creativity, color, and energy — think bold floats, dazzling costumes, and performances that bring pure joy to the streets of WeHo! Whether you’re marching, dancing, or designing an eye-catching float, the WEHO Pride Parade is your stage to celebrate proudly and fabulously.

    Let’s make this year’s parade a dazzling showcase of inclusivity, unity, and entertainment — join the fun and show your pride in unforgettable style!

    Important Information:

    • The parade is limited to a two-hour broadcast event, with a maximum of 110 entries.
    • Apply early. 
    • The parade will be televised LIVE throughout the Los Angeles market on KTLA 5.
    • Please review the general parade guidelines (located near the bottom of the application) before submitting.

    For updated information on the parade, please visit our website at https://www.wehopride.com

     

    Entry Deadline - April 15 

     Parade organizers will approve applicants.  Notification of acceptance will be emailed

  • ENTRY APPLICATION

    Completing an application does not guarantee a position in the parade. You will be notified of your entry's acceptance via email.
  • ENTRY TYPE

  • We will email you a payment link for entry fees that apply, upon your acceptance into the parade.

  • ENTRY TYPE DEFINITIONS

    BAND - Marching Band, Drum Corps, Pipe Band

    FLOAT - Self-propelled, Towed, Pushed, or Pulled

    GUEST - Invited Guest / Elected Official

    MARCHERS/ENTERTAINMENT - Dance Group, Drill Team, Costumed, Marchers, Veterans  

    VEHICLE - Antique, Decorated, Single/Individual, Tour Bus, Car Club, Fire Truck

  • ENTRY INFORMATION

  • Parade Floats

    Contact any of our recommended professional float builders listed below.
  • Manmade Entertainment 

    Michelle Czernin von Chudentiz Morzin

    michelle@manmadeentertainment.net

    310-279-2117 

     

    AES (Artistic Entertainment Services)

    Kyle Amerine

    Kyle@aescreative.com

    626-334-9388
     

     

  • Phoenix Decorating

    Chris or William Lofthouse

    chris@phoenixdeco.com

    626-793-3174 

     

     The Parade Guys 

    Stephanie Mufson

    steph@theparadeguys.com

    510-260-6097 

  • ANNOUNCER SCRIPT

    Please provide a brief script for the on street announcers. Include name of organization, name of unit, name of director, interesting facts, description of routine, costumes, decorations, props, etc.
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  • ENTRY REQUIREMENTS AND GUIDELINES

    Please read, print or download entry requirements and general guidelines before submitting application.
  • As an authorized representative of this organization/business and its participating members, I/we hereby understand and agree to accept the risk of bodily injury and/or property damage to me/us or which I/we may incur or cause a third party to incur as a result of my/our participation in the WeHo Pride Parade. With this understanding, I/we further agree to indemnify, defend and save harmless JJ-LA, LLC, Upbeat Parade Productions, LLC, the City of West Hollywood, County of Los Angeles, its Boards, its Commissions, and their respective officers, agents, contractors, and employees from and against any and all claims, losses, injuries, suits, and judgments arising from, or in connection with/my successors, assigns, heirs, executors, and administrators, and any other persons or entity's who/which may have a claim based on my/our personal injuries and/or property damage whether arising out of or in any way relating to my participation in the WeHo Pride Parade and or presence, malfunction, maintenance, addition, use or condition of any tangible personal or real property utilized by me/us in connection with the WeHo Pride Parade and/or is the result of my/our gross negligence or willful misconduct (including all expenses of litigation and reasonable attorney fees)t. I/we further understand and agree that this saves harmless and indemnification shall apply to and all facilities that JJ-LA, LLC, City of West Hollywood, County of Los Angeles may own and/or control. I/We understand that segments of the media will be present at the parade and I/we grant an unconditional release for all rights of publications, press, radio, and television present and future, along with all video and photographic rights by virtue of their appearance. I/we agree to release and forever discharge JJ-LA, LLC, Upbeat Parade Productions, LLC, the City of West Hollywood, County of Los Angeles, its Boards, its Commissions, and their respective officers, agents, contractors, and employees from any and all actions, causes of actions, claims and demands for, upon or by reason, of any damage, loss or injury, which hereafter may be sustained by me in connection with my participation the WeHo Pride Parade. Furthermore, I/we have read and agree to abide by the WeHo Pride Parade guidelines and rules, as shown in the pages provided and those to be presented with the participant's information package if my unit is accepted.

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  • Questions/Contact:  

    Upbeat Parade Productions, LLC

    408-629-2520  / ray@upbeatparades.com

    OR

     JJ-LA
    213-248-1225 / parade@jj-la.com


     
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