BUSINESS HEALTH ASSESSMENT SURVEY

BUSINESS HEALTH ASSESSMENT SURVEY

How healthy is your business?
Every business passes through various stages of growth and development on its way to achieving the success that the owner is looking for. Each stage has its own unique challenges and opportunities, and the business owner must properly set up, execute, and manage the basic business functions to overcome these challenges and be successful.

The assessments have the following sections with 5 questions in each section;
1. Business foundation
2. Product and Services
3. Marketing and branding strategies
4. Accounting and financial growth
5. Sales and growth
6. Customers and generation referrals
7. Business Operational Systems
8. Personnel and vendor development
9. Business skill growth
10. Business Owner(s) performance
Answer these questions the way things are right now. Not how you hope they will be. This is not a pass or fail test. We need to know your weaker areas so we can help you improve them.

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COMPANY INFORMATION
Date

Month Day Year
Date
Company name
Name

First Name Last Name
Address

Street Address

Street Address Line 2

City State / Province

Postal / Zip Code
Email
example@example.com
Phone

Area Code Phone Number
Business Coach Email
example@example.com
How long have you been in business?

0-2 Years 2-5 Years 5 Years or more
What percentage complete is your business plan?

100 80 60 No business plan
BUSINESS FOUNDATION
Having a strong foundation is fundamental to the success of any business. You must make time to develop your plans, strategies, and goals to determine where you are today and where you want to be in the future.

Response options:
- 1-Strongly disagree
- 2-Disagree
- 3-Neutral
- 4 - Agree
- 5 - Strongly Agree
I know what business I am in.

1 2 3 4 5
I have a clear understanding of my present and future clients, their needs, and how they acquire their products and services.

1 2 3 4 5
I assess and upgrade my business plan regularly.

1 2 3 4 5
My business goals and objectives are in alignment with my personal goals and objectives.

1 2 3 4 5
I have identified my company’s strengths, limitations, and competitive advantage.

1 2 3 4 5
Business Foundation Score
PRODUCTS AND SERVICES
You must understand that the products and services you offer will determine how successful your business is. Your business must be good at finding and growing successful products and services to obtain sustainable growth.

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
My product and service is in the right market, designed well, positioned correctly, and priced appropriately

1 2 3 4 5
My product and service design meets the needs of our target audience rather than my personal needs .

1 2 3 4 5
I know what I must do to move my product or service to the next stage.

1 2 3 4 5
I have asked my clients, how can I improve my product or service.

1 2 3 4 5
I know what my next product will be.

1 2 3 4 5
Product and Services Score
MARKETING AND BRANDING STRATEGIES
In order to sell your products and services, you must understand your business's marketing and branding position.

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
I am able to clearly articulate my company’s brand position.

1 2 3 4 5
I have a well-designed value proposition that sets my business apart from my competition and compels my target audience to act.

1 2 3 4 5
I have a system for continuous communication with my target audience.

1 2 3 4 5
I employ a budget to guide my marketing decisions

1 2 3 4 5
I am able to clearly articulate my company’s brand position.

1 2 3 4 5
Marketing and Branding Score
ACCOUNTING AND FINANCIAL GROWTH
Accounting tools are the foundation of any business. You must have the proper tools in place to ensure that your business is actually growing.

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
I have created a detailed budget that guides my decisions.

1 2 3 4 5
I consistently use the three principle financial statements to measure and report the results of my business activity.

1 2 3 4 5
My revenue is growing in sales and profits.

1 2 3 4 5
I am using reliable bookkeeping system provides financial data that allows for an accurate business analysis at any point in time.

1 2 3 4 5
I have the funding in place to grow and develop my business.

1 2 3 4 5
Accounting and Financials Score
SALES AND GROWTH
Sales doesn't happen by accident. You must have a committed strategy in place to ensure that you are selling, selling, selling.

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
I use a Customer Relationship Management system. (CRM)

1 2 3 4 5
I understand the buying behaviors of my target audience and am able to speak my customer’s language.

1 2 3 4 5
I have and use technology that allows me to sell effectively.

1 2 3 4 5
I have developed sales projections for the next twelve months

1 2 3 4 5
I have know what using a sales funnel is.

1 2 3 4 5
Sales tools and Growth Score
CUSTOMERS AND GENERATING REFERRALS
You have to know who your REAL customers are. They are also the best source for referrals.

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
I have relationships with “centers of influence” who provide quality referrals.

1 2 3 4 5
My customers know I am looking for more business and the type of clients I best serve.

1 2 3 4 5
I fully understand what my clients’ value by recognizing my clients “vision”.

1 2 3 4 5
I know the characteristics of my idea customer.

1 2 3 4 5
I use the characteristics of my idea customer in marketing.

1 2 3 4 5
Customers and Generating Referrals Score
BUSINESS OPERATION SYSTEMS
Business operation systems are the lifeblood of the business. Do you have the right systems in place?

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
My business has the necessary protection it needs, such as legal agreements, insurance, business licenses and permits, software backup systems, etc.

1 2 3 4 5
My business operations are capable of functioning day-to -day, effectively and efficiently delivering products and services.

1 2 3 4 5
My systems are designed to avoid unnecessary paperwork and procedures

1 2 3 4 5
My client data is very well protected.

1 2 3 4 5
My company information is easily accessed.

1 2 3 4 5
Business Operations Score
STAFF AND VENDORS
Your support team of staff and vendors is very important. What is your plan for handling them?

Response options:

1-Strongly disagree
2-Disagree
3-Neutral
4 - Agree
5 - Strongly Agree
Position descriptions and performance expectations are clearly written and communicated. Everyone fully understands their goals as proven by their performance.

1 2 3 4 5
I don't tolerate poor vendor and/or personnel performance

1 2 3 4 5
My vendors (i.e., CPA, attorney, business strategist, graphic/web designer, marketing consultant, etc.) are dependable, governed by standards of excellence, and committed to ongoing learning.

1 2 3 4 5
I routinely evaluate the performance of my staff.

1 2 3 4 5
I routinely evaluate the relationship with my business support vendors.

1 2 3 4 5
Staff and Vendors Score
BUSINESS SKILL GROWTH
I know the three most critical issues facing my business and have a plan in place to address them.

1 2 3 4 5
I am comfortable and confident in resolving conflict and building consensus with clients, vendors, and/or personnel.

1 2 3 4 5
I know and understand the importance of various business functions such as market research, strategic planning, profit orientation, sales pro forma, brand positioning, value proposition, projections, etc.

1 2 3 4 5
I have a reserve of resources (i.e., time, money, space, skills, staff, and opportunities).

1 2 3 4 5
I have what it takes to be successful (i.e., ambition, dedication, courage, initiative, and willingness to risk).

1 2 3 4 5
Business Skills Growth Score
BUSINESS OWNER PERFORMANCE
I am guided daily by goal management rather than time management. In so doing, I make the most of my time

1 2 3 4 5
I have an intriguing and satisfying life away from the office

1 2 3 4 5
I have confidence in my strengths, my abilities, and myself. I am guided by a healthy dose of optimism.

1 2 3 4 5
I am good at developing and executing a plan.

1 2 3 4 5
I know how to be very focused about my business.

1 2 3 4 5
Business Owner Performance Score
Additional Comments
FINAL SCORES

# OUT OF POSSIBLE 25
BUSINESS FOUNDATION
PRODUCTS AND SERVICES
MARKETING AND BRANDING STRATEGIES
ACCOUNTING AND FINANCIAL GROWTH
SALES TOOLS AND GROWTH
CUSTOMERS AND GENERATING REFERRALS
BUSINESS OPERATION SYSTEMS
STAFF AND VENDORS
BUSINESS SKILL GROWTH
BUSINESS OWNER PERFORMANCE
TOTAL SURVEY SCORE

# OUT OF A POSSIBLE 250
TOTAL SURVEY SCORE
What does the score mean?
1. Look at each section score to see how you score out of a possible 25.
2. The scores 20 or below are areas that you may need to work on with a coach.
3. Use the results of this survey to work with a coach to develop an action plan to make changes to your business.
How your score is rated
- 100 - 150: Your business is running but needs some work
- 150 - 200: You are off to a great start, you just need to tighten a few things up.
- 200 - 250: You should be proud of yourself. Your business is strong and ready to go to the next level.
Should be Empty:

BUSINESS HEALTH ASSESSMENT SURVEY

COMPANY INFORMATION

BUSINESS FOUNDATION

PRODUCTS AND SERVICES

MARKETING AND BRANDING STRATEGIES

ACCOUNTING AND FINANCIAL GROWTH

SALES AND GROWTH

CUSTOMERS AND GENERATING REFERRALS

BUSINESS OPERATION SYSTEMS

STAFF AND VENDORS

BUSINESS SKILL GROWTH

BUSINESS OWNER PERFORMANCE

FINAL SCORES

TOTAL SURVEY SCORE