Take 5 minutes now to score your online sales system and find the profit leaks.
Not every question will have an answer but they're designed to help you think about ways to increase your revenue.
1. I have a clear understanding of the size and nature of my market niche.
Score from 0 to 5
2. I have a 'swipe file' of my competitors websites and online ads.
Score from 0 to 5
3. My website clearly states the problem my products or services solve and what my solution is to that problem.
Score from 0 to 5
4. I have a clearly defined Unique Selling Proposition that states why my ideal client should buy from me and not my competition.
Score from 0 to 5
5. I have tiered my prices to include introductory, intermediate and advanced offers.
Score from 0 to 5
6. I study the click though rates of my own online ads and website downloads to learn which offers are my best performers.
Score from 0 to 5
7. I have free gifts and or low cost goodies that new customers can try to 'get a taste' of my services or product offerings.
Score from 0 to 5
8. My initial offer (or my shopping cart) has an attractive low cost Order Bump for new customers that is designed to offset the cost of advertising.
Score from 0 to 5
9. My shopping cart checkout is a two-step system that ensures I collect customers names and email address even before they see the online check out.
Score from 0 to 5
10. I have a risk reversal offer or guarantee that eliminates any hesitation or concern new customers might have about shopping at my store.
Score from 0 to 5
11, I have a shopping cart 'trigger' and followup email sequence for visitors who abandon their cart.
Score from 0 to 5
12. I have a shopping cart 'trigger' and followup email sequence for visitors who abandon their cart.
Score from 0 to 5
13. I have shopping cart 'trigger' and thank you followup sequence for those who purchase from me.
Score from 0 to 5
14. I have landing pages that match my ads to reduce my bounce rates and I offer visitors a free download or low cost sample of my products or services.
Score from 0 to 5
15. I have separate sales funnels for each of my primary offers.
Score from 0 to 5
16. I have an online advertising system based on low cost ad tests that has proven to attract new buyers no just 'tire kickers'.
Score from 0 to 5
17. I use A/B testing to determine which online ads get me the best results.
Score from 0 to 5
18. I use engagement based social media marketing to keep customers coming back to my store.
Score from 0 to 5
19. I track my advertising costs, click through rates (CTR) and conversions to ensure my ad spend and ROI are profitable.
Score from 0 to 5
20. I regularly review my store data looking for ways to optimize and improve its performance.
Score from 0 to 5
Your Sales System Profit Score
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