GoMarketing Website Lead: Discovery Survey

Discovery Survey

The following document will help us better understand your Company and its Internet Marketing/Advertising/Branding needs and goals. The more info we get, the more accurate and impactful will be our proposals and programs. We will follow up with any outstanding questions we may have.

Company Description*

Please list your products and services including a brief description.

Company Goals*

Describe your company’s true goals and needs from internet marketing from financial, branding or customer service perspectives. Please be as specific as possible and provide the weighted importance of each goal.

Target Audience*

Describe your target audience(s). Please be as specific as possible.

Keywords*

Think of words that define who you are, what you do, what you offer and what you sell. Be as specific as possible and give us all you can think of. Just let your mind go and start typing in word after word that just comes into your mind. Revisit this list a couple of times and add words you may have missed. Add geographic keywords as well if you think users would seek your company by area. Don’t worry about being neat, just type lowercase words separated by commas:

Target Audience*

Please provide a list of search phrases that your target audience might use to find your Company, Products, Services, Industry through an online search:

Geographic *

Please provide a list of Geographic search phrases that your target audience might use to find your company or products and services through an online search:

The Competition*

Please list all of your competitors you care to mention. If you know their website names, please include that too. These are the people we want to beat with your program, so don’t leave out anyone you want to beat.

Similar Industries and Services*

Are there companies out there that don’t directly compete, but are somehow in a similar space, sell similar product or services, sell to the same clientele as you? Some of these companies may end up being allies to help us achieve your goals!

Your Clients (Users)*

List your top Client companies. It would also be helpful to know what products or services each of them buy from you.

Emerging Markets*

Are you growing? Have new products you can talk about that are coming soon? Let us in on the secret and we can start optimizing for that product before it even launches. Note: Some new product launches can be supported with limited PPC programs to highlight that product.

Basic Website Information

URL of Site(s)*

How long has the website been in operation?*

Do you like your current site?*

Do your users like your current site?*

Does your site need improvements or redesign?*

Approx. number of pages on your site?*

Has SEO ever been performed on your site?*

Has your site previously been registered with any search engines?*

Do you monitor your site traffic? If so, what tools do you use?*

Do you have access to your server logs?*

Please list all current online marketing campaigns:*

Please list all current linking efforts:*

Have you created and submitted a Google Sitemap for your site?*

How many people visit your site every month?*

What is your current internet marketing budget?*

How many leads from the site are you currently getting per month?*

Which of the following services would you like included in your proposal?*

Search Engine Optimization Campaign:Search Engine and Directory Submission Campaign:Link Building Campaign (1-way, Reciprocal & 3-way Campaign):Pay Per Click Management Campaign:Shopping Feed Management Campaign:Online Public Relation – Blog, Article, Press Release, Reputation Management Campaign:Newsletter marketing, Email marketing, Affiliate marketing:

Thank You, GoMarketing