NCAA Bylaw 12.5.1.1 permits a charitable or educational agency to use a student-athlete’s name, picture, or appearance to support its charitable or educational activities, provided the following conditions are met:
The student-athlete received written approval from his/her director of athletics;
The specific activity or project in which the student-athlete participates does not involve co-sponsorship, advertisement, or promotion by a commercial agency other than through the reproduction of the sponsoring company’s regular trademark or logo on printed materials such as pictures, posters, or calendars. The company’s emblem, name, address, and telephone number may be included with the trademark or logo. Personal names, messages, and slogans (other than an officially registered trademark) are prohibited;
The name or picture of a student-athlete with remaining eligibility may not appear on an institution’s printed promotional item (e.g., poster, calendar) that includes a reproduction of a product with which a commercial entity is associated if the commercial entity’s officially registered regular trademark or logo also appears on the item;
The student-athlete does not miss class;
All monies derived from the activity go directly to the charitable or educational agency;
The student-athlete may accept legitimate and normal expenses from the charitable or educational agency related to participation in such activity, provided it occurs within the state or, if outside the state, within a 100-mile radius of the member institution’s campus;
The student-athlete’s name, picture, or appearance is not utilized to promote the commercial ventures of any nonprofit agency;
Any commercial items with names or pictures of student-athletes (other than highlight films or media guides per Bylaw 12.5.1.9) may be sold
only at the member institution at which the student-athlete is enrolled, institutionally controlled (owned and operated) outlets or outlets controlled by the charitable or educational organization (e.g., location of the charitable or educational organization, site of the charitable event during the event); and
The student-athlete and authorized representative of the charitable or educational agency sign a release statement that ensures that the student-athlete’s name, image, or appearance is used in a manner consistent with the requirements of this section.
NCAA Bylaw 16.02.3
An extra benefit is any special arrangement by an institutional employee or a representative of the institution’s athletics interests to provide a stu- dent-athlete or the student-athlete’s relative or friend a benefit not expressly authorized by NCAA legislation. Receipt of a benefit by student-athletes or their relatives or friends is not a violation of NCAA legislation if it is demonstrated that the same benefit is generally available to the institution’s students or their relatives or friends or to a particular segment of the student body (e.g., foreign students, minority students) determined on a basis unrelated to athletics ability. (Revised: 1/10/91)
Note: Attending University of Tennessee student-athletes may not give recruiting presentations or have direct recruiting contact with any student who has started classes for the ninth grade. NCAA regulations preclude its members from participating in or providing memorabilia for fund-raising activities that either directly or indirectly benefit any student who has started the ninth grade.