Winter Catalog Bookstore Order Form 2024

Winter Catalog Bookstore Order Form 2024

This form is for 1) new MIBA bookstores and 2) bookstores who did not order a 2023 catalog. If you ordered catalogs in 2023, MIBA staff will send you a custom ordering URL that includes your order from last year to expedite the process for this year.
MIBA's winter catalog is a highly valued, direct-to-consumer marketing piece featuring about 100 gift-worthy books in a wide range of subjects for adults and children of all ages. Click here for additional information about the 2024 winter catalog and examples from previous years.

Deadline to order: July 26

This will look like a lot of information, but we are here to help!
- Each year, we host a webinar to walk you through the value and process of the catalog, so watch for the date and plan to attend.
- Schedule time with staff. Schedule time with Nikita Imafidon or Grace Hagen. A half-hour conversation will expedite the process and get you on track to have a successful winter catalog year. Tell us your budget and goals and we’ll help you zero in on a strategy.
How to use this form:
- Start early. This form can require a good deal of information and assets that may take time to collect. Beginning the ordering process as soon as possible will give you the time you need to complete your order by July 26.
- Peruse the different sections for an overview of your options. There are several ways to use the winter catalog and you can select the options that are right for your store. Each section has a required question to opt-in or opt-out. Each section can be collapsed to make the form easier to view.
- At the start of each section, you'll see a list of information and assets needed to complete that section. Once you know your catalog plan, review the requirements and gather the necessary information.
- The cost to you is auto calculated at the end. As you complete the form, you can scroll to the bottom to see your current cost.
- You can save your progress and return later. At the very bottom select "Save and Continue Later," enter your email, and use the unique URL in the confirmation email to continue the form.
- Once your order is complete, submit your order. The catalog totals and costs will be summarized at the bottom. For those participating in mailings, these quantities and costs will change slightly based on selected saturation routes and verified addresses. When you are satisfied with the entirety of your order, click "Submit." Your order will not be processed until you click "Submit." (To rephrase: saved orders will not be processed, only submitted orders.)
If you have any questions along the way, contact Nikita Imafidon at nikita@midwestbooksellers.org

Catalog Timeline:
- July 26: Bookstore orders due
- August 1: Inside front cover (IFC) files dues
- July 31: Saturation mailings finalized with booksellers and Quad Graphics
- August 9: Deadline to approve custom covers
- October 23: Bulk catalogs start shipping to stores and newspapers
- November 1-5: Saturation and customer list catalogs arrive in home
Your Name*
Your Email*
example@example.com

Bookstore Info
Bookstore Name*
Bookstore Address

The address provided below will be used when shipping catalogs to your store. This must be a physical location, not a PO Box.

This address will not be printed on the catalog. If you choose to customize your catalog, you will have the opportunity later in the form to provide us with text for the catalog cover.
Store Shipping Street Address*
Shipping Suite/Floor/Unit #
City *
State (Two letter abbreviation)*
Zip Code*

Custom Cover, $150
Custom Front & Back Cover, $150

This option allows you to replace the generic MIBA branding on the catalog cover with your logo and store info (address, website, store hours, etc.). On the back, you can add specific store messaging such as a coupon for catalog titles or additional store information. Click here to view an example of a customized front & back cover. A custom print catalog automatically comes with a custom digital version of the catalog at no additional charge.

You can submit your graphics for front/back cover customization in two ways:
1. Submit just your logo and text and we will design it for you
2. Submit the completed graphic you’d like to appear on the catalog and submit it for us to place
Pro tip: Place a coupon on the back of the catalog to incentivize shoppers OR advertise an upcoming event at your store. Coupon pro tip: Get specific with the coupon language and collect customer contact info. For example:

"20% OFF ANY ONE BOOK IN THIS CATALOG
Redeem this coupon at [Your Bookstore] and save 20% off the list price of any one book in this catalog.
Coupon expires January 31, 2025.
Name: ____________________
Phone: ____________________
E-mail: ____________________
All titles may not be in stock. Ask us about special orders. Shipping and handling fees may apply and are not discounted. This coupon not valid with any other coupon or discount. One coupon per customer."

What you'll need to complete this section:
- Store logo: This will be used on your custom print and digital catalogs.
  - Specs for print: black & white (NOT grayscale), minimum 300 dpi as a .pdf, .jpg, .tif, .psd, or .ai file
    Specs for digital: full color, minimum 75 dpi as a .pdf, .jpg, .tif, .psd, or .ai file
  - Text for print front cover: Store info you'd like to include (address, website, contact info, store hours, etc.)
  - Text for back cover: Include the details of your coupon offer or additional messaging to customers. Note: the back cover customization will only be included in the print catalog, NOT your custom digital catalog.
  - Store postal address: This is the address that will appear on the back cover as the return mailing address. This must be a physical location (not PO Box) where mail can be received. If this is left blank, we will use the address provided in the "Bookstore Info" section above
  - Ecommerce or holiday catalog link: If you customize the print catalog, you receive free access to a custom digital catalog that links to your ordering site. Some stores will link instead to a specific catalog page
Do you want to customize the catalog front and back cover with your store info?*

YESNO
Upload your black and white logo for print:

We will combine this logo with the text provided below to create your custom print cover. If you'd like to submit the full artwork (logo and text) do so here.
Cancelof
Upload your full color logo for digital:

We will combine this logo with the text provided below to create your custom cover. If you'd like to submit the full artwork (logo and text) do so here.
Cancelof
Link to your store's ecommerce web site or winter catalog site. This will be used in the digital catalog.
Include the full URL.
Store info for print front cover:
Address, website, contact info, store hours, etc.
Coupon/language for print back cover:
Include the details of your coupon offer or additional messaging to customers
Store Address to use on Custom Back Cover:

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Store address for back cover custom (hidden)

Custom Inside Front Cover, $150
Custom Inside Front Cover, $150

This is another opportunity to replace the generic MIBA branding on the inside front cover. This is a single graphic/file entirely designed by you. Click here to view an example of a customized inside front cover. Your custom IFC will be in your print and digital catalog.

Pro tip: Get creative with the IFC. Partner with a local tourism group to promote your region. Sell ads to other local businesses in your area to offset your catalog costs. Feature non-book items your store sells. The possibilities are endless!

Inside front cover specs:
- For print: Customizable area is 4.5” W x 7.75” H, black and white (not grayscale), high-quality (300 dpi), .jpg, .png, .ai, or print-ready PDF
- For digital: 1080 W x 1700 H (pixels), 150 ppi (max file size 500k)
  Note: These two spec requirements have different aspect ratios. You will not be able to use the exact same design for both.
What you'll need for ordering:
- Designing this graphic is your responsibility so please plan ahead. Final IFC files are due August 1. If not uploaded here, email the file to nikita@midwestbooksellers.org.
Do you want to customize the catalog inside front cover?*

YESNO
Upload your print inside front cover here:

Inside front cover print specs: customizable area is 4.75" wide x 7.75" high, 300 dpi, black and white (not grayscale), high-quality, .jpg, .png, .ai, or print-ready PDF
Cancelof
Upload your digital inside front cover here:

1080 W x 1700 H (pixels), 150 ppi (max file size 500k)
Cancelof

End Custom Section
Catalog Distribution

There are four ways to distribute your catalogs:
1. Ship catalogs to your store
2. Mail catalogs to your customer mailing list (referred to as "House List")
3. Mail catalogs to houses in your area (referred to as "Saturation Mailing")
4. Ship catalogs to your area newspapers for insertion
Each of these is described in more detail in the sections below. Click on each section to indicate if you would like to use the method of distribution and provide additional information. These sections contain required questions that need to be answered before submitting the form.

Catalogs to Store: $30 per box of 500
You may choose to have catalogs shipped to your store for you and your booksellers to manually distribute to your customers. The catalog makes a great bag-stuffer at the register. Many stores team up with other area businesses or chambers of commerce to stock the catalog in their area.

Shipping catalogs to your store is $30 per box of 500 and does not require any catalog customization. The first 1000 catalogs shipped to your store or newspapers are free.

What you'll need to complete this section:
- Number of catalogs you want to ship to your store
If you select "YES" below, fields will appear to add the needed information and assets.
Do you want catalogs shipped to your store?*

YESNO
How many catalogs do you want shipped to your store?
Catalogs will be shipped to the address you provided in the "Bookstore Info" section.

Customer Mailing List: $0.24 per catalog
Mail catalogs directly to your existing customer mailing list. You provide us with your customer mailing list and we mail the catalogs to them. No need for any additional work on your part. The cost is $0.24 per catalog.

Requirements for Customer Mailing List:
- The front & back cover must be customized (postal requirement)
- Minimum of 200 addresses on your mailing list. We can use saturation mailing to supplement if needed to reach the minimum.
What you'll need to complete this section:
- Number of addresses on your customer mailing list
- Excel or .csv file with your customer mailing information. Must be formatted with: recipient name, street address, suite/apartment/unit #, city, state, zip code. Click here to download an excel template.
If you select "YES" below, fields will appear to add the needed information and assets.
Do you want to send catalogs to your customer mailing list?*

YESNO
Approximately how many addresses are on your customer list?
Does NOT need to be in quantities of 500.
Customer List Upload

Cancelof

Saturation Mailing: $0.24 per catalog
Saturation mailing is a wonderful distribution option to reach new customers at a discounted rate by sending catalogs to every home on a zip code mailing route. Picture this as the route your mail-person walks/drives in a single day. If you've ever received a restaurant coupon flyer or the local car dealership's new line-up postcard, then you know about saturation mailing. Saturation mailing is a great way to entice new customers to your store.

Catalogs can be sent to homes in a radius around your store, or you can select specific mailing routes to deliver coupons. Our printer Quad Graphics gives you custom reports that match your parameters and helps you select your routes. Saturation mailing costs $0.24 per catalog.

Pro tip: Determine your catalog budget first and use that number to determine how many catalogs you want to mail. Understanding how many catalogs you want to mail will help narrow or expand the region you saturate with catalogs.

Requirements for Saturation Mailing:
- The front & back cover must be customized (postal requirement)
- Catalogs must be sent to the entire mailing route. Depending on population density in your area, a single mailing route can be anywhere from 50 to 950 homes.
- Additional follow up between you, MIBA, and Quad Graphics is required to finalize your saturation mailing
- Minimum of 200 catalogs sent is required
What you'll need to complete this section:
- Number of catalogs you would like to mail via saturation mailing. This will be used to provide you with zip code routes that match the number of catalogs you would like to mail.
- If you would like to target specific zip codes, you'll need to provide those zip codes.
- If you select "YES" below, fields will appear to add the needed information and assets.
Do you want to send catalogs to households in your area using saturation mailing?*

YESNO
Saturation Options: How would you like to send your saturation mailings?

Keep it simple - Send 1,000 catalogs to a radius around my storeCustom amount to a radius around my storeCustom amount to specific zip code routes
How many catalogs do you want to send via saturation?
Does NOT need to be in quantities of 500. Minimum of 200 required.
What zip code routes would you like to target?
We will use this info combined with the number of catalogs you want to send to create a report of saturation mailing route options for you to review.

Catalogs to Newspapers: $30 per box of 500
This method of distribution ships boxes of catalogs directly to your area newspaper(s) for insertion and distribution. You will need to coordinate directly with your newspaper(s) for the cost and timing of insertion. The cost to ship boxes to newspapers is $30 per 500 catalogs. The first 1000 catalogs shipped to your store or newspapers are free.

Catalogs to newspapers are scheduled to start shipping on October 23 with the expectation that shipping needs 5 days for delivery. Talk with your newspaper about the flexibility of insertion dates and the possibility for storing catalogs if they arrive early.

This form has room to include two newspapers. If you'd like to include additional newspapers, please complete the form using information for two newspapers, then contact Nikita Imafidon at nikita@midwestbooksellers.org.

Pro tip: Use this section of the order form to send boxes to multiple store locations or your regional visitor centers.

Requirements for Newspaper Insertion:
- You are responsible for coordinating costs and timing directly with your newspaper(s).
- The front & back cover should be customized. While this is not strictly a requirement, it is highly recommended. Without your store name, potential customers will not know where to shop.
What you'll need to complete this section:
- Newspaper information including name, address, contact person, and phone number. The address you provide should be the location where the newspaper receives boxes for insertion. This is often different from a newspaper's office location.
- Quantity of catalogs to ship to each newspaper. Must be in quantities of 500.
Catalog Specs: (Your newspaper will want this info) One single catalog weighs 0.8528 oz. and is 6 x 10.5 inches.

If you select "YES" below, fields will appear to add the needed information and assets.
Do you want to send catalogs to your area newspaper(s) for insertion?*

YESNO
How many total catalogs (all newspapers) do you want to send to newspapers?
The first 1000 catalogs shipped to your store or newspapers are free.
Newspaper #1 Name
Newspaper #1 Street Address
Newspaper #1 Suite/Apartment/Unit #
Newspaper #1 City
Newspaper #1 State (two letter abbr.)
Newspaper #1 Zip Code
Newspaper #1 Contact Person
Newspaper #1 Phone Number
Please enter a valid phone number.
Newspaper #1 Catalog Quantity
Newspaper #2 Name
Newspaper #2 Street Address
Newspaper #2 Suite/Apartment/Unit #
Newspaper #2 City
Newspaper #2 State (two letter abbr.)
Newspaper #2 Zip Code
Newspaper #2 Contact Person
Newspaper #2 Phone Number
Please enter a valid phone number.
Newspaper #2 Catalog Quantity

Point of Sale Package: $60
Get a winter catalog Point of Sale print package ($60) delivered straight to your door. Each package includes:
- (1) Poster: 22 in x 28 in., shipped in a tube
- (16) Shelf/Book Talkers: two artwork designs, two orientations for best fit in a shelf/book
- (50) Bookmarks
Do you want a Point of Sale Packaged mailed to your store?*

YESNO

End Point of Sale Package section
Cost to You:

Below is a summary of your current catalog quantity and cost. If you are participating in saturation or customer list mailings, these numbers will change based on saturation routes and verified addresses. You will be notified about final mailing numbers and costs prior to catalogs being sent. You will be invoiced based on the final mailing quantities.

Invoices will be sent to you in early November with MIBA's standard 30 day invoice terms. If you have concerns about the timing of your invoice, contact Grace Hagen at grace@midwestbooksellers.org.
Custom cover cost $
Custom inside front cover cost $
Store & Newspaper Shipping Cost $
Total Store/News shipping cost (hidden)
Saturation mailing cost $
Customer list mailing cost $
Point of Sale Package cost $
Total Catalogs
Total Cost $
When you have completed your catalog order, click the "Submit" button below. We will start processing your order and follow up with any additional questions.

If you'd like to save your order and continue working on it at a later date, follow the instructions below.

To save your form for later:
1. Click "Save and Continue Later"
2. Enter your email. (If you have a Jotform account and are already signed in, the email will automatically be sent to the connected Jotform email.)
3. Save the email you receive to continue working on this form. It contains a unique url to your saved order.
To return to your saved order, you will need to have the unique url contained in the Jotform email titled "Continue filling out this form later: MIBA Winter Catalog Bookstore Order Form". When you are ready to continue your form, go to the saved email and click on "Continue Form."
Emailed confirmation

YES
Should be Empty: