This innovative tech-based business is turning the traditional approach to loyalty programs on its head by combining the very best of loyalty, EFT investments and adding in philanthropy. As an independent platform with a truly holistic view of loyalty, Aura members receive contributions into their investment account for every dollar they spend with participating business partners, with Aura making an additional payment to Members' community group of choice.
Currently still only in its soft launch phase, Aura already has over 1000 business partnerships established, including partnerships with multiple national retailers. With a goal to capture 50% of members average household expenditure, Aura continues to add more business partners weekly. Partner businesses participate in a truly performance-driven marketing program that costs them nothing to participate unless and until a new sale is generated.
With no legacy business to support, no artificial currency to promote and no vested interests at play, this business is focused exclusively on meeting the needs of its consumer members and its business partners.
Key Strengths:
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Business already in its soft launch phase
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Over 1000 participating businesses including big-name retailers
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The global loyalty market is estimated to be worth more than $181bn
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