Setting Goals and Objectives

SETTING YOUR BUSINESS SALE GOAL AND OBJECTIVES

Name

First NameLast Name

Email

example@example.com

SETTING YOUR GOAL

What do you want for your post-sale life?

Do you want to remain involved in your business after your sale? If so, how — as the leader, as a mentor during the buyer transition period only, or as a consultant?

SETTING YOUR OBJECTIVES

Timeline: By what date do you want or need to sell?

Financial: How much money do you want to receive from selling your business? (Keep in mind that most businesses sell for 2–4 times earnings.) How do you want to receive payment — are you willing to offer a seller-financed loan? If so, what terms are you willing to offer? (Remember: You have a much higher chance of selling if you offer seller financing.)

Buyer: What are your priorities regarding the nature of your buyer? Do you feel strongly about selling to a partner, key employee, employee group, or another business? Or are you open to selling to an outsider who has the financial and business capability to successfully own and run the business?

Business Continuity: Is it important to you to ensure employment continuity for your staff, so they don’t have to move or undergo personal disruption as a result of your sale decision? Do you want to ensure customer continuity, so they don’t have to under go disruption in the way they do business?

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