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7-Day Launch Path
Step 1: Business Scan
17
Questions
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1
What's your name?
First Name
Last Name
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2
What's a good email to contact you?
example@example.com
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3
Phone Number
Best mobile number to reach you in case there are any problems with Zoom.
Please enter a valid phone number. Cellphone is best.
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4
Tell us about your business. Who will you sell to? What will you sell? How will you sell it?
Provide a brief description in a sentence or two. For instance, "We provide time-tracking software to branding agencies, through a monthly subscription"
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5
Tell us about your competitive advantage. Why will people choose your product over others? Why will people choose to do business with your company over others?
Provide a brief description in a sentence or two. For instance, "We're the only time-tracking software that allows people to track hours right on their calendar, so they never have to add their time manually"
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6
Have you started selling your product or service yet?
Include paid pilots as YES
YES
NO
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7
What does success look like for you? What's the most important thing you hope to achieve in year one?
Provide a brief description
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8
When do you want to launch?
We recommend allowing at least three months to prepare
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9
Tell us about your business or product's name
We love the name
We own the .com domain
We have secured social media handles for the name
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We love the name
We own the .com domain
We have secured social media handles for the name
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10
Tell us about your business website
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
We have a website
We love our website
We get customer inquiries from the website
We get email signups from the website
It's easy to update and edit the website
We have a website
We love our website
We get customer inquiries from the website
We get email signups from the website
It's easy to update and edit the website
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
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11
What social media channels do you plan to use for your launch?
Best practice is to focus on the 1 or 2 channels your target customers use the most
Instagram
YouTube
Facebook
LinkedIn
Twitter
TikTok
Pinterest
I don't know which social media channels my target customers use
Other
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12
Does your business already have any of these social media pages?
Include any business pages that exist
Instagram
YouTube
Facebook
Twitter
LinkedIn
TikTok
Pinterest
Other
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13
Does your business produce a blog?
YES
NO
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14
Is your priority to gain investors, or paying customers?
Choose one.
Investors
Paying customers
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15
Tell us about your team
How many people are on your team today, including yourself?
How many people do you plan to ADD to your team in the next 12 months?
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16
Do you have an email list?
no
Yes
No
no
no
Yes
No
Choose yes/no
If yes, how many subscribers are on your list?
How often do you email your list (e.g., monthly blog)
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17
How do you typically create communications?
Select all that apply
Adobe Creative Suite
Microsoft Office Suite (Word, PowerPoint, etc.)
Canva
Google G-Suite (Docs, Sheets, etc.)
Apple iWork (Pages, Keynote, etc)
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