Ad campaign load form

Direct Ad Campaign Load Form

Ad proposal for a campaign across multiple publishers as sales house or advertiser.
Booking Entity
I am:

A publisher wanting to load an ad campaign on my own content.An inhouse or direct sales partner for the station.An advertiser or agency booking directly.An external sales house booking across multiple stations I do not represent directly.
This form is set up for a content publisher or a sales house representing a content publisher directly. booking across multiple publishers. Please use this form instead: Network Booking Form
Agency/Sales House Name
If applicable, otherwise Direct.
Campaign Representative/ AE*
Name and Surname
Email*
Providing this allows you to edit the form later if need be, e.g. joe@acmeads.com
Phone Number

Country CodeArea CodePhone Number
Campaign parameters
Advertiser*
Ad Campaign Name*
Campaign Objective (Optional)
What is the advertiser trying to achieve, who are they trying to reach etc. (Information to help optimise the campaign.)
Currency to invoice in
Campaign budget*
What the advertiser/agency is paying
We track the CPM rate advertisers pay in order to provide reports that can be shown to the advertiser as well as to provide a level playing field and be able to provide accurate ad spend data to the industry.
Default Campaign CPM*
Default cost per 1000 impressions delivered
Number of booked impressions
Number of impressions based on the budget and CPM rate
The platform fee is 18% of what the advertiser pays. In cases where the CPM rate is below our floor price of 200ZAR(12USD) CPM the platform fee is 18% of the floor CPM price times the number of impressions. A minimum campaign budget of 5000ZAR(300USD) applies.
Target Market OR Streams and/or podcast channels to run on (Optional)
E.g. Very affluent male skew financial OR Mid affluent mothers. For Channels, if specific budget or CPM rates other than above is to be used, include in brackets after e.g. Stream 1 (R10 000, R650CPM ) If blank we will select suitable channels based on the campaign aims.
Requested start date*

YearMonthDay
Date on which campaign should start delivery
Requested completion date

YearMonthDay
Date by which campaign must completed provided there are enough available impressions
Delivery requirements*

Maximum speedDistribute evenly over periodLow priority, run in the background
Targeting (Region and Time)

Default targeting: Anywhere in South Africa, any time of dayNon default e.g. other countries, specific regions, specific day parts. (May drastically impact available impressions)
Country/ region targeting?
Countries and sub regions e.g. South Africa, or Gauteng and Western Cape.
Daypart targeting?

Specific dayparts
Dayparts

Morning drive 06h - 10hDay time 10h - 15hAfternoon drive 15h - 19hEvening 19h - 24hOvernight 00h - 06hWeekend day 10h - 19hWeekend morning 06h - 10hWeekend evening 19h - 24hWeekend overnight 00h - 06h
Special instructions
This could be special delivery instructions (e.g. Switch from creative 1 and 2 to 3 and 4 on date X) OR any other instructions as necessary.
People, in addition to campaign representative needing access to delivery report
List of e-mail addresses of people that should have access to the ad campaign delivery report e.g. joe@acmeads.com, dave@soapbox.co.za, etc.
Adverts to run
Companion banners included?

320x50 (Compact Player Compatible - Most Common)300x250 (Square Players Compatible- Best Conversion)
Call-to-Action Text
Displayed as the headline text above any image banner while the ad is playing in the player. (40 character limit.)
Call-to-Action Link
Campaign, product or company link to make available during ad playback. User clicks are opened in a new window or tab.
File upload

Upload the audio files and banners with descriptive names e.g. PreRoll1ENG, PostRoll2AFR, 320x50banner
Cancelof
Terms and conditions upon submission

All prices exclude VAT unless stated otherwise.

Unless otherwise agreed the minimum campaign size is 5000ZAR/300USD per provider.

The minimum CPM is 200ZAR/12USD. In cases where the campaign is loaded at a lower rate, the platform fee will be 18% of the minimum CPM.

An admin fee may be levied for sub 5000ZAR/300USD provider campaigns or per creative swap-out.

Unless otherwise agreed payment is invoiced on acceptance of the insertion. For publisher-loaded campaigns this will be the platform fee, which is 18% of the campaign budget listed above. For sales houses, this will be the agreed platform and publisher portion of the campaign budget listed above. (In other words, the total campaign budget minus the agreed sales commission.)

The default term, unless otherwise agreed is payment 2 business days before the start of the campaign.

All creatives to be approved by iono.fm and content providers prior to insertion (creatives to be submitted to iono.fm 2 business days in advance of activation.)

Should a campaign be cancelled less than 7 business days before the campaign start, the advertising entity may be invoiced for the first 2 weeks of the campaign. Should the campaign be cancelled while already running, the advertising entity may be invoiced for advertisements served up to that date as well as for another 2 weeks of the campaign.

Insertion of opening billboards of longer than 15 seconds, as well as closing billboards, are subject to the length of the podcast episode and may be unsuitable on shorter episodes.

Ad placement is subject to inventory availability and campaign acceptance by the content provider.
Should be Empty:

Direct Ad Campaign Load Form

Booking Entity

Campaign parameters

Adverts to run