Form
Marketing
Name
First Name
Last Name
Email
example@example.com
How long have you been in the business for?
Do you currently have (Select one or more)
Business Plan
Marketing Plan
Web Plan
Social Media Plan
Print Budget
Digital Media Budget
Marketing Budget
What is your unique selling proposition (USP)? What makes your products/services different or better than your competition? This can help give us an angle for any on and off page content and any calls to action. For example, do you offer free shipping, exclusive products or services, or have you been in the industry longer?
Why should someone hire or buy from you?
List the methods of how you get customers now or in the past, and which one(s) are or were the most effective?
How do people find you?
Cold Calls
Door To Door
Website
Print ( Business Cards, Post Cards, Brochure...)
Social Media
Partnership
Offline Ads - Post card, Flyers, newspaper advertisement
Online Ads
What do you do after you get an inquiry and how do you keep them interested?
How do your present your offer to those people?
How do you make the sale?
How do you deliver your products and services? ( within a certain time period or right away)
Do you test, track and tweak your sales? How?
What is your vision?
What do you hope to achieve?
What are some of the obstacles that you are facing at the moment or faced in the past?
What kind of customers has been more success for you?
Residential
Business
Partners
Other
Can you describe your current customers ? (ie. age group, gender, cultural background, areas they live in etc)
What types of advertising do you currently do or done in the past?
Google
Facebook
Yahoo
Bing
Kijiji
Partner websites
Own Website
No Ads
Which type was more affective?
How much have you invested in the past 2-5yrs?
What was your return in percentage in profit?
How fast would you say you can turn a lead into a client?
What type of marketing brought you the most leads and how many turned into clients?
Do you have capital to invest in marketing? Are you willing to work long term?
Yes
No
Type option 3
Type option 4
Do you have a referral/affiliation base? What kind of incentives do you offer?
Did it generate any leads? If yes: How many leads? How many became clients?
When was the last time you ran a promotion?
Who would you like to sell too? (target customers)
Residentials
Businesses
Seniors
Young Couples
Students
Schools
Hospitals
Non Profits
Community Centers
Religious Centers
Do you have any other professionals that offer same services as you, that you are competing with? if yes, please list the names and websites or info.
How do they reach their audience? are there any opportunities they are missing? ( any services that they don't offer?)
What are your core strengths, and how do those differentiate you from your competitors?
What are some hobbies or social activities you enjoy participating in?
How many leads or prospects do you get per month?
What incentives can you offer that your competitors don’t or can’t?
When was the last time you sponsored a program? did you get any leads or customers? was it beneficial?
Branding
Do you have a logo?
Do you have a slogan?
Do you have professional photo?
Print
What Print products do you have so far?
Have they generated any leads/customers?
Do you have different brochures for each type of client you are serving?
Do you have custom business card, letter heads, custom envelopes or material that includes your brand colors and logo etc? if yes, pls. list
Do you have customer incentive material?
Digital Marketing
When was the last time you got leads via digital platform?
What Platform?
Did the leads turn into clients? If yes, how fast?
Social Media
List the websites of up to 3 competitors in order of importance. In what way do they compete with you?
What would you say, are the most important words and phrases people in the market for your goods and/or services would search for?
Please describe your business in 1 or 2 sentences.
After a potential customer visits your site, what specifically do you want them to do? Please list conversions. For example – purchase, signup,contact us form etc.
Provide up to 20 words, that if they were entered into Google search by a potential customer, your website would show up.
List the most important sections in your website that you would like people to purchase more of or contact you for.
I approve Quick Business Link's Marketing Team to obtain and retain this information to assist me in my marketing efforts.
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