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Market Entry Readiness Assessment
Market Entry Readiness Assessment
Please take 5 minutes to get a score on your market readiness. 
Market Entry Readiness Assessment
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    Incorporated means: the entity has been legally established as a LLC/GmbH or AG/SA/INC etc.
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    Did you complete user studies with at least 1 complete iteration for all relevant users, gathering at least 20+ point measurements?
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    Did you map and prioritize all relevant use cases?
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    Did you identify and do you understand all your key stakeholders?
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    Do you know and did you validate (written commitments, i.e. LoI or preorders) who will pay for the solution?
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    Do you understand where to launch (incl. which regions / geographies) and did you identify key opinion leaders and early adopters?
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    Do you understand the relevant current clinical pathways (workflows, outcomes, resources, costs, and reimbursement)?
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    Can you map the clinical and economic transformation (outcomes, resources, costs, reimbursement) of your solution vs the status quo?
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    Can you narrow down your value proposition to a maximum of four powerful, simple value drivers and can you quantify them in terms of business impact for your customer?
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    Can you state your unfair advantage and can you provide both a product feature and a strategic differentiation vs. the competition, including status quo?
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    Can you define your relevant market segments and did you validate their corresponding market size (top-down, bottom-up, and evolution over time)?
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    Do you understand the current, relevant reimbursement frameworks and amounts? If you need reimbursement, do you have a validated road map for this that withstands expert scrutiny?
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    Do you have a validated (with customers!) pricing model?
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    Do you know what you are selling? Are contracts, term sheets, and other documents in place for the product or scope you want to sell as soon as possible?
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    Do you understand how your sales and distribution model will evolve over time, including clear sales KPI for the next 12-24 months?
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    Do you know and understand customer acquisition costs and customer lifetime value?
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    Can you state your key value inflection points relevant for your next financing rounds, until exit, IPO or long-term sustainability?
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    Are your product, R&D / clinical, regulatory, manufacturing, financial, staffing, and sales road maps clearly defined and are their key milestones aligned accordingly?
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    Did you secure KOL endorsements? Did you sign first paid PoCs, pre-orders, or get at least 5 committed, binding LoIs from customers?
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    Do you know your platforms, messaging, milestones, key activities, and timelines for your commercial launch?
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    Do you have the appropriate funding secured until the end of your market entry phase, when you are ready to become a scale-up?
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    Click "submit" to learn what this means.
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