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Market Entry Readiness Assessment
Please take 5 minutes to get a score on your market readiness.
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1
General information
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Your name
Company name
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Describe your idea in one sentence
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2
Are you incorporated?
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Incorporated means: the entity has been legally established as a LLC/GmbH or AG/SA/INC etc.
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NO
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3
What is your funding stage?
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No funding
Some grants
First pre-seed investments (i.e. friends/family, business angels)
Seed investment done
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4
Cumulative funding amount, if applicable - in CHF or EUR
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5
In what technology area is your company?
Digital health / Software as a medical device / Healthcare IT
Medical devices
Diagnostics
Other
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6
User Studies
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Did you complete user studies with at least 1 complete iteration for all relevant users, gathering at least 20+ point measurements?
Yes
No
Maybe - not sure
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7
Use Case Mapping
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Did you map and prioritize all relevant use cases?
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Maybe - not sure
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8
Stakeholder mapping
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Did you identify and do you understand all your key stakeholders?
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Maybe - not sure
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9
Point of sales
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Do you know and did you validate (written commitments, i.e. LoI or preorders) who will pay for the solution?
Yes
No
Maybe - not sure
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10
Customer segments, KOL and early adopters
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Do you understand where to launch (incl. which regions / geographies) and did you identify key opinion leaders and early adopters?
Yes
No
Maybe - not sure
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11
Current standard of care
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Do you understand the relevant current clinical pathways (workflows, outcomes, resources, costs, and reimbursement)?
Yes
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Maybe - not sure
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12
Cost-benefit transformation
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Can you map the clinical and economic transformation (outcomes, resources, costs, reimbursement) of your solution vs the status quo?
Yes
No
Maybe - not sure
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13
Value drivers
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Can you narrow down your value proposition to a maximum of four powerful, simple value drivers and can you quantify them in terms of business impact for your customer?
Yes
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Maybe - not sure
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14
Competitive intelligence
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Can you state your unfair advantage and can you provide both a product feature and a strategic differentiation vs. the competition, including status quo?
Yes
No
Maybe - not sure
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15
Market Segments & Mkt Size
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Can you define your relevant market segments and did you validate their corresponding market size (top-down, bottom-up, and evolution over time)?
Yes
No
Maybe - not sure
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16
Reimbursement
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Do you understand the current, relevant reimbursement frameworks and amounts? If you need reimbursement, do you have a validated road map for this that withstands expert scrutiny?
Yes
No
Maybe - not sure
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17
Pricing
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Do you have a validated (with customers!) pricing model?
Yes
No
Maybe - not sure
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18
Paperwork
*
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Do you know what you are selling? Are contracts, term sheets, and other documents in place for the product or scope you want to sell as soon as possible?
Yes
No
Maybe - not sure
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19
Sales & Distribution Road Map
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Do you understand how your sales and distribution model will evolve over time, including clear sales KPI for the next 12-24 months?
Yes
No
Maybe - not sure
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20
Unit economics
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Do you know and understand customer acquisition costs and customer lifetime value?
Yes
No
Maybe - not sure
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21
Strategic road map
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Can you state your key value inflection points relevant for your next financing rounds, until exit, IPO or long-term sustainability?
Yes
No
Maybe - not sure
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22
Market entry road map
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Are your product, R&D / clinical, regulatory, manufacturing, financial, staffing, and sales road maps clearly defined and are their key milestones aligned accordingly?
Yes
No
Maybe - not sure
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23
Early sales traction
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Did you secure KOL endorsements? Did you sign first paid PoCs, pre-orders, or get at least 5 committed, binding LoIs from customers?
Yes
No
Maybe - not sure
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24
Launch game plan
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Do you know your platforms, messaging, milestones, key activities, and timelines for your commercial launch?
Yes
No
Maybe - not sure
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25
Funding for market entry
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Do you have the appropriate funding secured until the end of your market entry phase, when you are ready to become a scale-up?
Yes
No
Maybe - not sure
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26
Your Market Entry Readiness score out of 100 is:
Click "submit" to learn what this means.
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