CLIENT DETAILS
Client Name
Client Contact
First Name
Last Name
Agency Contact
Agency Contact
First Name
Last Name
Start Date
-
Day
-
Month
Year
Date
End Date
-
Day
-
Month
Year
Date
Total Campaign Budget
Purchase/IO#
Platform/Channel
Google Search / Shopping
Meta - Facebook
Google Pmax
YouTube
Meta - Instagram
Microsoft Ads
LinkedIn
Twitter
TikTok
Other
SEO Consulting
Yes
No
Website or Landing Page URL
SUCCESS METRICS
Campaign Objective
Core Objectives
Cost per Lead
Lead Generation Campaign
Cost per Acquisition
Lead Generation Campaign
Ecommerce - Return on Advertising Spend ROAS
CAMPAIGN OVERVIEW
TYPE OF CAMPAIGN
Search Network
Yes
No
Pmax or Display
Yes
No
Google Remarketing
Yes
No
Ecommerce
Yes
No
GOOGLE MERCHANT
Do you require setup?
Yes
No
TARGETING
Target Audience
Competitor URLs
List of GEO Locations
ANALYTICS
Do you require Google Analytics 4 (GA4)
Yes
No
Have you setup Conversions
Yes
No
REPORTING
Email Reports to
ADDITIONAL INFORMATION
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