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21Questions
  • 1
    Enter Your Full Name Below
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  • 2
    Your information is for internal use only and will never be provided to third parties. If at any time you wish to not receive communications from us, simply unsubscribe for our list
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  • 3
    We require agreement to share your email with us in order to proceed with the persona builder. If you would like to continue, please click the "previous" button and click "Yes" agreeing to share your email with us. Thank you
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  • 4
    Enter the email address where you would like the completed persona to be sent
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  • 5
    Which image represents your target audience
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  • 6
    Give your persona a name
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  • 7
    List the persona's job title and a brief description of what they do
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  • 8
    Tell the story of this persona's career history and trajectory. Where are they now and where do they want to be in the future?
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    quoteCreated with Sketch.
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  • 9
    Married or Single? How many Children?
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  • 10
    List any other important details that will provide additional descriptors of your persona such as hobbies, favorite music genre, what they like to do on vacations, etc. Remember the more information you provide the more helpful it will be
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    quoteCreated with Sketch.
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  • 11
    Which gender does your profile identify as
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  • 12
    Choose the most appropriate age segment for your persona
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 65+
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  • 13
    Choose one of the options below for gross yearly income this persona earns
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  • 14
    What City and State does your persona live?
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  • 15
    Demeanor, Communication Preferences/Style. How do they prefer to communicate (email, phone, virtual chat, in-person, text)? Are they loud, soft-spoken, succinct, storytellers? Are they more introverted or extroverted?
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    quoteCreated with Sketch.
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  • 16
    Quotes from this persona about what they are looking for. What can you do to help this persona achieve their goals?
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    quoteCreated with Sketch.
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  • 17
    Why wouldn't this persona buy your products or services?
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    quoteCreated with Sketch.
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  • 18
    How should you describe your solutions to this persona?
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    quoteCreated with Sketch.
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  • 19
    Where does your persona spend their time online? This will help you identify where you can reach them with your messaging
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  • 20
    Answering this question is key to understanding the messaging and content that resonates with this persona
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  • 21
    Answering this question will help your team construct an impactful content strategy
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Buyer Persona Worksheet Template
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