Engaging My Target Audience Tool

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How would you rate the current level of awareness of your brand/business with your target market?
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Of those that are aware of your business, to what extent do you feel they understand the what and how of your business?
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How connected do you feel your brand’s imagery (visuals, digital, print, clothing, signage, etc) is to your ideal target market and your product/services?
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In your current marketing, how often do you aim to educate, inform or inspire your target market about your area of expertise or niche knowledge?
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Consider someone who is not a current or past customer. How would you rate their likely level of perceived trust in your brand/business to deliver what you promise?
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How likeable is your brand/business to your ideal customer?
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Considering your current customers and others who interact with your brand online and off. How likely are they to take action from your current marketing by sharing it with others, responding to any call to action, or directly purchasing?
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How would you rate your target market level of perceived need or desire for your product/service?
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How effective is your sales process to take interested enquiries through to customers or clients?
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Rate your level of direct communication with current and past clients (how often do you maintain contact with them)?
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How likely is it that your past clients purchase from you again, or become recurring clients?
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How likely are you to retain a client, even if a direct competitor lowers their prices slightly less then yours?
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Considering your current and recent past customers. How likely would they be to refer you to others?
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If you were to publish a video, image or post on your business social media page that promoted a “special price” or “offer” for your services, how would your rate the likelihood for this content to be shared, commented on or “liked?”
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If you were to contact a past client directly via phone or email to seek their opinion on a new product or service, or to refer someone to your business, how keen would they be to help?
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Should be Empty: