Acacia's Brand Strength Scorecard
Discover your brand's strengths and weaknesses in less than 5 minutes.
Your Name
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First Name
Last Name
Your Email
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example@example.com
Your website
*
Your business phone number
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Privacy Policy
© Acacia 2023 | By taking the scorecard, you agree to receive future marketing communications from Acacia. You can unsubscribe at any time. We will never share your data or spam you. All the information provided will be treated confidentially and will not be shared with any third parties.
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Acacia's Brand Strength Scorecard
How long has your business been going for?
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Not launched
Less than 3 years
3–5 years
5–10 years
Over 10 years
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Acacia's Brand Strength Scorecard
What is your current turnover?
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Pre-revenue
Less than £200K
£200–500K
£500K–£1M
£1M–£3M
£3M+
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Acacia's Brand Strength Scorecard
We successfully pitched our business vision at least twice in the last 30 days.
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Yes
No
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Acacia's Brand Strength Scorecard
We attract warm leads without heavy reliance on paid ads.
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Yes
No
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Acacia's Brand Strength Scorecard
We charge well above our industry's average market rates.
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Yes
No
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Acacia's Brand Strength Scorecard
Our easy-to-use Brand Identity Guidelines ensure visual consistency across all marketing activities.
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Yes
No
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Acacia's Brand Strength Scorecard
We clearly understand what’s working (or not) in our branding and marketing.
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Yes
No
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Acacia's Brand Strength Scorecard
We use clear, documented ideal client personas.
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Yes
No
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Acacia's Brand Strength Scorecard
We conducted a detailed competitor analysis within the last 12 months
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Yes
No
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Acacia's Brand Strength Scorecard
We get warm, qualified inbound leads every single month.
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Yes
No
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Acacia's Brand Strength Scorecard
Our brand enables us to punch well above our weight and win big projects
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Yes
No
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Acacia's Brand Strength Scorecard
We make a positive impression on new prospects before the first conversation.
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Yes
No
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Acacia's Brand Strength Scorecard
We feel overshadowed by much bigger competitors.
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Yes
No
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Acacia's Brand Strength Scorecard
People often assume our business is much bigger than it actually is.
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Yes
No
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Acacia's Brand Strength Scorecard
Our “Brand Strategy Playbook” details what our brand stands for and why
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Yes
No
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Acacia's Brand Strength Scorecard
We feel overlooked despite having a lot of value to offer.
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Yes
No
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Acacia's Brand Strength Scorecard
Existing clients proactively suggest new products or services they’d like us to offer.
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Yes
No
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Acacia's Brand Strength Scorecard
We follow clear Brand Tone of Voice Guidelines in all our written content.
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Yes
No
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Acacia's Brand Strength Scorecard
We sometimes feel that social media is a waste of time.
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Yes
No
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Acacia's Brand Strength Scorecard
Our marketing campaigns consistently hit the mark.
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Yes
No
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Acacia's Brand Strength Scorecard
We have a clearly articulated brand strategy to support business growth
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Yes
No
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Acacia's Brand Strength Scorecard
We wish we had a much bigger reach.
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Yes
No
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Acacia's Brand Strength Scorecard
We like to try new marketing ideas and experiment.
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Yes
No
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Acacia's Brand Strength Scorecard
We generate a steady flow of warm, qualified leads every month.
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Yes
No
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Acacia's Brand Strength Scorecard
We worry about AI and cheap cloud software replacing our services.
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Yes
No
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Acacia's Brand Strength Scorecard
We have retained several key clients for more than three years.
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Yes
No
Purpose score
Principles score
Positioning score
Personality score
Brand score
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How urgent is winning new clients and sales?
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< 3 months
3 to 6 months
Over 6 months
Not applicable
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