Acacia's Brand Performance Scorecard
How about benchmarking your current brand performance in less than 5 minutes?
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example@example.com
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Brand Performance Scorecard
Your Name
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First Name
Last Name
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Brand Performance Scorecard
Your Company Name
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Brand Performance Scorecard
Your website
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Your business phone number
*
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Brand Performance Scorecard
How long has your business been going for?
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Less than 3 years
3–5 years
5–10 years
Over 10 years
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Brand Performance Scorecard
What is your primary goal in the next 24 months?
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Get proof of concept
Accelerate growth
Maximise revenue from existing client base
Attract investment and scale up
Solidify our market position
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Brand Performance Scorecard
What is your current turnover?
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Less than £250
Up to £1M
£1M–£5M
Over £5M
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Brand Performance Scorecard
Where is your brand today?
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Our brand is still to be defined
Our brand needs to generate revenue
Our brand needs to evolve and grow
Our brand needs complete reinvention
We are very happy with our brand
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Brand Performance Scorecard
Have you ever used clear metrics to benchmark brand peformance?
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Yes
No
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Brand Performance Scorecard
Our core brand message is clear and easy to understand.
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Yes
No
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Brand Performance Scorecard
Do you feel overlooked despite having a lot of value to offer?
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Yes
No
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Brand Performance Scorecard
Our brand has a unique culture, philosophy or ‘way of doing things’ that is documented.
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Yes
No
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Brand Performance Scorecard
We have a one-line value proposition statement we use everywhere.
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Yes
No
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Brand Performance Scorecard
Do you feel highly rewarded financially for your industry?
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Yes
No
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Brand Performance Scorecard
Our brand is implemented consistently across all customer touchpoints.
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Yes
No
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Brand Performance Scorecard
We find it hard to differentiate from cheaper competitors.
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Yes
No
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Brand Performance Scorecard
We could confidently increase our prices next year without loosing clients.
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Yes
No
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Brand Performance Scorecard
People instantly 'get' what we're all about.
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Yes
No
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Brand Performance Scorecard
We have written down Purpose and Vision statements.
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Yes
No
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Brand Performance Scorecard
I can convey our Purpose in one sentence.
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Yes
No
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Brand Performance Scorecard
We have written down Principles which are actionable.
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Yes
No
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Brand Performance Scorecard
We are overlooked against less able but much louder competitors.
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Yes
No
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Brand Performance Scorecard
Our team identifies with our Purpose and Principles.
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Yes
No
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Brand Performance Scorecard
I can pitch my company's Vision and Purpose to a live audience in under 3 minutes.
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Yes
No
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Brand Performance Scorecard
We have up-to-date client personas we review once a year.
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Yes
No
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Brand Performance Scorecard
I can brief others on how to convey our unique look and feel.
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Yes
No
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Brand Performance Scorecard
Are you mostly trading your time for money?
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Yes
No
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Brand Performance Scorecard
We use brand guidelines to ensure brand consistency across all marketing channels.
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Yes
No
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Brand Performance Scorecard
Our brand strategy guides all our marketing activities.
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Yes
No
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Brand Performance Scorecard
Everyone in our team can pitch to others what we stand for.
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Yes
No
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Brand Performance Scorecard
We live by actionable Principles in everything we do.
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Yes
No
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Brand Performance Scorecard
Our big WHY enables us to think long-term.
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Yes
No
Purpose score
Principles score
Positioning score
Personality score
Brand score
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Thank you for taking Acacia's Brand Performance Scorecard
Would you be interested in a free 15 minutes phone call to discuss how to improve your Brand Performance Score?
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Yes, let's book a date
Not sure I'm ready, but happy to keep in touch
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