Brand Performance Scorecard

Acacia's Brand Performance Scorecard

Taking this scorecard only takes 5 minutes and will enable you to gain clarity our your current brand performance.
Your Email *
example@example.com
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Brand Performance Scorecard
Your Name *

First Name Last Name

Brand Performance Scorecard
Your Company Name *

Brand Performance Scorecard
Your Website *

Brand Performance Scorecard
How long has your business been going for? *

Less than 3 years 3–5 years 5–10 years Over 10 years

Brand Performance Scorecard
What is your primary goal for the next 3 years? *

Accelerate growth Maximise revenue from current client base Become a leader in our market

Brand Performance Scorecard
What is your current turnover? *

Less than £500K £500K–£1M £1M–£3M £3M–£5M Over £5M

Brand Performance Scorecard
Where do you feel your brand is today? *

Our brand is still to be defined Our brand needs to evolve and grow We are very happy with our brand

Brand Performance Scorecard
I am clear about the differences between branding and marketing. *

Yes No

Brand Performance Scorecard
Our core brand message is clear and easy to understand. *

Yes No

Brand Performance Scorecard
I know the differences between a good logo and an outstanding one. *

Yes No

Brand Performance Scorecard
Our brand has a unique culture, philosophy or ‘way of doing things’ that is documented. *

Yes No

Brand Performance Scorecard
We have a one-line value proposition statement we use everywhere. *

Yes No

Brand Performance Scorecard
I am clear about the differences between Principles and Values. *

Yes No

Brand Performance Scorecard
Our brand is consistent. *

Yes No

Brand Performance Scorecard
We find it hard to differentiate from similar competitors. *

Yes No

Brand Performance Scorecard
I feel our brand significantly contributes to the achievement of our business goals. *

Yes No

Brand Performance Scorecard
People instantly know what we're all about. *

Yes No

Brand Performance Scorecard
We have written down Purpose and Vision statements. *

Yes No

Brand Performance Scorecard
I can describe my business' Purpose in one simple sentence. *

Yes No

Brand Performance Scorecard
We have written down Principles which are actionable. *

Yes No

Brand Performance Scorecard
We feel we are overlooked against less able but much louder competitors. *

Yes No

Brand Performance Scorecard
Our team identifies with our Purpose and Principles. *

Yes No

Brand Performance Scorecard
I can pitch my company's Vision and Purpose to a live audience in under 1 minute. *

Yes No

Brand Performance Scorecard
We have up-to-date ideal client personas. *

Yes No

Brand Performance Scorecard
I know how to brief others on what our brand personality traits are. *

Yes No

Brand Performance Scorecard
We have profiled our top three competitors and understand how our brand is distinct from theirs. *

Yes No

Brand Performance Scorecard
We have easy to use brand guidelines to ensure brand consistency across all marketing activities. *

Yes No

Brand Performance Scorecard
Our brand strategy guides all our marketing activities. *

Yes No

Brand Performance Scorecard
Everyone in our team can describe what our brand stands for. *

Yes No

Brand Performance Scorecard
We live by our Principles in everything we do. *

Yes No

Brand Performance Scorecard
Our big WHY enables us to think long-term. *

Yes No
Purpose score
Principles score
Positioning score
Personality score
Brand score

Thank you for taking Acacia's Brand Performance Scorecard
Would you be interested in a free 15 minutes phone call to discuss how to improve your Brand Performance Score? *

Yes, let's book a date Not sure I'm ready, but happy to keep in touch No thanks
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