Acacia's Brand Strength Scorecard
Discover your brand's strengths and weaknesses in less than 5 minutes.
Your Name
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First Name
Last Name
Your Email
*
example@example.com
Your website
*
Your business phone number
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Privacy Policy
© Acacia 2023 | By taking the scorecard, you agree to receive future marketing communications from Acacia. You can unsubscribe at any time. We will never share your data or spam you. All the information provided will be treated confidentially and will not be shared with any third parties.
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Acacia's Brand Strength Scorecard
How long has your business been going for?
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Less than 3 years
3–5 years
5–10 years
Over 10 years
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Acacia's Brand Strength Scorecard
What is your current turnover?
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Less than £250K
Up to £1M
£1M–£5M
Over £5M
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Acacia's Brand Strength Scorecard
Do you have written down Vision, Mission and Purpose statements?
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Yes
No
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Acacia's Brand Strength Scorecard
Are your core brand values clearly articulated and written down?
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Yes
No
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Acacia's Brand Strength Scorecard
Is your core value proposition expressed in one short sentence?
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Yes
No
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Acacia's Brand Strength Scorecard
Do struggle with online visibility?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you see branding as an investment towards growth?
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Yes
No
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Acacia's Brand Strength Scorecard
Are you happy with the ROI you're getting from social media activities?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you feel overshadowed by bigger competitors?
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Yes
No
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Acacia's Brand Strength Scorecard
Is your brand image consistent across all platforms, including online and offline?
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Yes
No
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Acacia's Brand Strength Scorecard
Would your clients stay with you if a competitor offered the same thing 50% cheaper?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you have a written down brand positioning statement?
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Yes
No
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Acacia's Brand Strength Scorecard
Have you recently undertaken a competitors positioning audit?
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Yes
No
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Acacia's Brand Strength Scorecard
Does your main brand typeface convey a unique tone of voice and personality?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you feel your purpose has changed since starting your business?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you feel overlooked despite having a lot of value to offer?
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Yes
No
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Acacia's Brand Strength Scorecard
Does your business make a striking first impression in less than 3 seconds?
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Yes
No
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Acacia's Brand Strength Scorecard
Have your clients ever praised your brand?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you need to increase sales by over 25% in the next 12 months?
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Yes
No
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Acacia's Brand Strength Scorecard
Are companies values translated into actionable principles that are self-explanatory?
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Yes
No
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Acacia's Brand Strength Scorecard
Have any clients told you what makes you different and better than your competitors?
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Yes
No
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Acacia's Brand Strength Scorecard
Does your brand have a clear and consistent tone of voice which inspire action?
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Yes
No
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Acacia's Brand Strength Scorecard
Does your business have a purpose beyond making money?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you have a brand guidelines document that others can use without your guidance?
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Yes
No
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Acacia's Brand Strength Scorecard
Do you consistently attract qualified leads through social media activities?
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Yes
No
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Acacia's Brand Strength Scorecard
Could you confidently pitch what your brand stands for to a board of investors in less than 3 minutes?
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Yes
No
Purpose score
Principles score
Positioning score
Personality score
Brand score
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Ideally, when would you like to launch your new brand??
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< 3 months
3 to 6 months
Over 6 months
Not applicable
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