Brand Performance Scorecard

Acacia's Brand Performance Scorecard

How about benchmarking your current brand performance in less than 5 minutes?
Your Email *
example@example.com
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Brand Performance Scorecard
Your Name *

First Name Last Name

Brand Performance Scorecard
Your Company Name *

Brand Performance Scorecard
Your website *
Your business phone number *

Brand Performance Scorecard
How long has your business been going for? *

Less than 3 years 3–5 years 5–10 years Over 10 years

Brand Performance Scorecard
What is your primary goal in the next 24 months? *

Get proof of concept Accelerate growth Maximise revenue from existing client base Attract investment and scale up Solidify our market position

Brand Performance Scorecard
What is your current turnover? *

Less than £250 Up to £1M £1M–£5M Over £5M

Brand Performance Scorecard
Where is your brand today? *

Our brand is still to be defined Our brand needs to generate revenue Our brand needs to evolve and grow Our brand needs complete reinvention We are very happy with our brand

Brand Performance Scorecard
Have you ever used clear metrics to benchmark brand peformance? *

Yes No

Brand Performance Scorecard
Our core brand message is clear and easy to understand. *

Yes No

Brand Performance Scorecard
Do you feel overlooked despite having a lot of value to offer? *

Yes No

Brand Performance Scorecard
Our brand has a unique culture, philosophy or ‘way of doing things’ that is documented. *

Yes No

Brand Performance Scorecard
We have a one-line value proposition statement we use everywhere. *

Yes No

Brand Performance Scorecard
Do you feel highly rewarded financially for your industry? *

Yes No

Brand Performance Scorecard
Our brand is implemented consistently across all customer touchpoints. *

Yes No

Brand Performance Scorecard
We find it hard to differentiate from cheaper competitors. *

Yes No

Brand Performance Scorecard
We could confidently increase our prices next year without loosing clients. *

Yes No

Brand Performance Scorecard
People instantly 'get' what we're all about. *

Yes No

Brand Performance Scorecard
We have written down Purpose and Vision statements. *

Yes No

Brand Performance Scorecard
I can convey our Purpose in one sentence. *

Yes No

Brand Performance Scorecard
We have written down Principles which are actionable. *

Yes No

Brand Performance Scorecard
We are overlooked against less able but much louder competitors. *

Yes No

Brand Performance Scorecard
Our team identifies with our Purpose and Principles. *

Yes No

Brand Performance Scorecard
I can pitch my company's Vision and Purpose to a live audience in under 3 minutes. *

Yes No

Brand Performance Scorecard
We have up-to-date client personas we review once a year. *

Yes No

Brand Performance Scorecard
I can brief others on how to convey our unique look and feel. *

Yes No

Brand Performance Scorecard
Are you mostly trading your time for money? *

Yes No

Brand Performance Scorecard
We use brand guidelines to ensure brand consistency across all marketing channels. *

Yes No

Brand Performance Scorecard
Our brand strategy guides all our marketing activities. *

Yes No

Brand Performance Scorecard
Everyone in our team can pitch to others what we stand for. *

Yes No

Brand Performance Scorecard
We live by actionable Principles in everything we do. *

Yes No

Brand Performance Scorecard
Our big WHY enables us to think long-term. *

Yes No
Purpose score
Principles score
Positioning score
Personality score
Brand score

Thank you for taking Acacia's Brand Performance Scorecard
Would you be interested in a free 15 minutes phone call to discuss how to improve your Brand Performance Score? *

Yes, let's book a date Not sure I'm ready, but happy to keep in touch No thanks
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