Ware Customer Survey
Hi, friend! The questions in this survey aim to cover all of the ways in which we can optimize the Ware experience for Ashevillians (and our friends who travel from farther away to shop in person). It's designed to apply to our customers who shop in-store at our brick & mortar, as well as our local pick-up and local delivery folks. Some of the responses will be used in the short-term as we prepare for a move and a bit of a glow-up (details to come!). Some of the responses will be noted for future decision-making. Thanks in advance for you time.
General
How did you first learn about Ware?
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Friend or word-of-mouth
A digital ad somewhere on the web
Instagram or social media
AVL Today or another local news media
Read or heard an interview with the owner
Passed by the store
Searching for zero-waste or refill stores online
Other
How often do you shop with us?
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Never
Only once
2-3 times per year
4+ times per year
Would you like to shop at Ware more often?
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Yes
No
What's holding you back? Select all that apply.
Location, it’s out of my way
Tourists, I try to avoid them
Convenience, it adds an extra errand, and that’s a lot for me
Time, store hours don’t work for my schedule
Price, Ware products cost more than I’m willing to pay
What days are you most likely to shop at Ware? Select all that apply.
*
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
If we closed one day a week, which day would you choose for that?
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Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
What time of day are you most likely to shop at Ware?
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9 AM - 11 AM
11 AM - 2 PM
2 PM - 6 PM
6 PM - 8 AM
My life is chaos. I have no schedule.
What ZIP code do you live in?
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What location do you prefer to shop in?
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Downtown
West Asheville
South Asheville
East Asheville
North Asheville
When you want to know if a product is available at Ware, what is your preferred way of seeking answers?
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Instagram - posts, stories, highlights
Instagram - I send a DM and await a response
Wareavl.com
An email to howdy@wareavl.com
A phone call to the store
I just make a point to ask when I’m in the shop next.
Do you reference the Ware website before coming into the store for things?
*
Yes
No, I wing it.
Back
Next
Marketing
How do you find out about new products? Select all that apply.
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The New & Restocked email
Instagram posts
Instagram stories
“New Arrivals” section of the online store
I come into the store and see for myself.
What prompted your most recent purchase with us?
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Ran out of a product and needed to restock
A product I was waiting on came back in stock
Email marketing (monthly New & Restocked, etc)
I was visiting Asheville.
I saw a post on Instagram or other social media outlet and came into the store to check it out.
Instagram, Facebook, or Pinterest ad
I just love y’all and realized I wanted to support the cause.
Are you subscribed to our mailing list?
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Yes
No
I thought so, but I haven't seen anything come through.
What do you appreciate about our emails?
Sending only the occasional and non-spammy email
Our monthly New & Restocked email
Our sustainable tips you can apply to your lifestyle
Is there anything you would like done differently? (Regarding emails, that is.)
Why not?
You send too many emails.
I’m worried my email will be spread to other companies.
I already get enough emails and don’t want anything additional coming through my inbox.
Back
Next
Products
What values are most important to you in a product or brand? Select up to 3.
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Fair wages and ethical working environments
Environmentally-responsible manufacturing
Durable
Handmade/small batch
Made locally
Aesthetically pleasing/design-forward
Vegan
Recycled or upcycled materials
Reusable swap
Package-free (or nearly)
Plastic-free
Are you willing to pay more (than conventional prices) for products that implement those values?
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Yes
No
Of the categories we currently carry, which do you find the most relevant to your lifestyle and needs? Select up to 3.
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To-go food and drink products
Food storage
Cleaning
Skincare & body care
Health & wellness
Hair care & grooming
Home décor
Accessories
Of the categories we currently carry, which do you think we could improve or expand upon? Select up to 3.
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To-go food and drink products
Food storage
Cleaning
Skincare & body care
Health & wellness
Hair care & grooming
Home décor
Accessories
What categories would you like to see carried at Ware that are not currently represented? Select up to 3.
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Pets
Children & babies
Cookware, bakeware, & cooking tools
Dinnerware & flatware
Small kitchen appliances
Pantry and foodstuffs (shelf stable, non-bulk)
Makeup
Office & stationery
Home organization & storage
Furniture
Tech & tech accessories
Other
Back
Next
Bulk & Refill
Do you currently utilize our refillable and bulk products?
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Yes
No
What product(s) have you tried?
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Never Purchased
Purchased Once
Purchase Regularly
Shampoo
Conditioner
Hand + body wash
Castile Soap
Body lotion
Sunscreen
Deodorant
Steams
Hand sanitizer
Toothpaste tablets
Laundry powder
Stain spray (laundry)
Oxy boost (laundry)
Glass cleaner (pod)
Bathroom cleaner (pod)
All-purpose cleaner (pod)
All-purpose cleaner (liquid)
Liquid Dish soap
Dishwasher detergent (powder)
Dishwasher detergent (liquid)
Of the bulk products you have purchased, are there any that you would not buy again? Why?
What's holding you back?
Price, too expensive
Price, unsure what to expect
Process, takes too long to refill each product
Process, seems complicated/unclear and that stresses me out
Inconvenient, I never have my jars with me
Inconvenient, I can’t get everything I’d like to at Ware, so it’s easier to go somewhere else
Location, I never go Downtown
Location, carrying jars back and forth from a parking garage or without guaranteed street parking is a pain
Products, Ware doesn’t carry the product types I use
Products, Ware doesn’t carry the brands I prefer
Other
What products would you like to see offered in refillable and bulk options that currently are not?
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Laundry detergent (liquid)
Hairspray
Hair gel
Floor cleaner
Glass cleaner (liquid)
Bathroom and tile cleaner (liquid/spray)
Toothpaste
Mouthwash
Toilet bowl cleaner
Produce Wash
Wood polish
Granite & stone cleaner
Stainless steel polish
Electronics screen cleaner
Baking soda
Washing soda
Rubbing alcohol
Cleaning vinegar
Epsom salt
Scented bath salts
Body scrub
Body oil
Face oil
Face wash
Face cream/moisturizer
Makeup remover
Facial toner
Beard oil
More scent options
More unscented options
If you refill (or plan to), what is your preference for containers and vessels?
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Bring you own containers to the shop
Uniform vessels that can be purchased as needed from the shop
Something compostable or recyclable to transfer at home
Other
Back
Next
Services
Did you know that we offer Local Pick-up?
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Yes
No
Do you find Local Pick-up adds convenience to your shopping experience?
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Yes
No
Have you placed a Local Pick-up order with us?
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Yes
No
When placing your Local Pick-up order, do you find the online store easy and efficient to navigate?
Yes
No
What needs fixing?
Did you know that we offer Local Delivery?
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Yes
No
Did you know that all of our Local Delivery is carried out by a local bike courier company?
Yes
No
Have you used the Local Delivery service?
*
Yes
No
When placing your Local Delivery order, do you find the online store easy and efficient to navigate?
Yes
No
What needs fixing?
Why not?
Too expensive ($6 flat rate)
Takes too long (up to 48 hrs)
Location (I live outside of ZIP codes 28801-28806)
Other
Have you tried to use “Local Delivery” as a delivery method and either not had the option or not been able to?
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Yes
No, works fine for me.
No, I haven't tried using it.
Do you know why that was the case?
If you could have bulk refills delivered to your door for an additional fee, would you be interested in participating in a program like that?
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Yes
No
Which products would you like to have delivered?
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Shampoo
Conditioner
Hand + body wash
Castile Soap
Body lotion
Sunscreen
Deodorant
Steams
Hand sanitizer
Toothpaste tablets
Laundry powder
Stain spray (laundry)
Oxy boost (laundry)
Glass cleaner (pod)
Bathroom cleaner (pod)
All-purpose cleaner (pod)
All-purpose cleaner (liquid)
Liquid Dish soap
Dishwasher detergent (powder)
Dishwasher detergent (liquid)
How often would you be likely to receive bulk deliveries?
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Weekly
Monthly
Quarterly
Annually
Would you be interested in a subscription model where you would receive consistent quantities of bulk products delivered at regular time intervals?
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Yes
No, I'll manually enter my orders as needed.
Would you be interested in a subscription of any non-bulk products we offer?
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Yes
No
Which products or categories come to mind?
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Are you aware that we host recycling for textiles, razors, disposable masks, and beauty product containers?
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Yes
No
Are there any other common household materials that you’d be interested in recycling at Ware?
*
If your brain isn’t thoroughly picked over, and you’ve got any additional thoughts on Ware, we’d love to hear it. We can handle the truth.
Where can we send your discount code?
*
example@example.com
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