• DISRUPTION ROAD TOUR EVENT

    Helping Fitness Centers build their business and create a roadmap for growth and prosperity in the next year.

    A game-changing event that unites the NY fitness industry like never before. All types of fitness facility owners & CEOs invited, including for-profit, non-profit, big box gyms, boutique style training centers, single site, and multi-location fitness organizations.

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    WHEN:  Thurs, Sept 22nd, 2022 - 9:30am to 6:00pm (gym opens at 5am for early morning workouts, event check-in begins at 8:30am with coffee/bagels)

    OPTIONAL:  "Pre-game" mixer - Wed, Sept 21st, 7:30-9:00pm

    WHERE:  Gold's Gym (76,000 sq. ft.), 15 Racquet Rd, Newburgh, NY

    WHY:  Coming out of Covid, a new era is upon our industry. You will be inspired by new ideas, current trends, and strategies that will ignite the financial growth and success of your fitness facility. 

     

    AGENDA & SPEAKERS

     

    9:30-9:45am:  Welcoming Remarks

    Presented by Don Murphy, Co-Chair of NYFA & Owner of Gold’s Gym Newburgh & Middletown NY

     

    9:45-10:20am:  The Power of NYFA & Your Future - Learn more about where our industry stands now in legislative affairs and where NYFA intends to go in the future as a united alliance of NY based fitness facilities. There are reasons the restaurant and theatre industries acquired multiple rounds of Covid relief during the pandemic while the fitness industry was largely left to fend for itself. This talk will shed light on those reasons and the initiatives being taken to ensure it doesn't happen again while providing for our industry's long term growth and sustainability.

     

    Presented by Jeff Sanders, Chairman of NYFA & V.P. of Energy Fitness, along with lobbyist representative from Parkside Lobby Group

     

    10:20-10:30am:  Coffee/Smoothie Break

     

    10:30-11:05am:  Membership Sales: From High Tide to Sales Tsunami - Covid has decimated our industry like no other event in history. However, for those of us who are still standing, we are now faced with an equally awesome once-in-a-lifetime wave of post-pandemic euphoria within our communities. For those fitness businesses that couple both winning sales strategies with powerful messaging that resonates in today's world, they can achieve new heights of success. In this session we will dive into both sides of that equation and provide your fitness business with actionable ideas that your teams can enact quickly.

    Presented Jason Stowell, Sr. Manager of Business Development, JCC Buffalo, and Master Industry Salesman

     

    11:05-11:45pm:  Wellness & Recovery; The New Frontier? - Health clubs have been fighting over the same 20% of gym-goers for years. Unfortunately, a recent poll found that 35% of members said they didn't intend on returning to the gym post-pandemic. In order to grow memberships, club operators need to find new prospects and markets. Today, consumers are more interested in their overall well-being than fitness alone. In this session, participants will discover:

    * The financial potential of incorporating wellness into a facility.

    * Top trends around the industry.

    * How to choose programs and products for your facility.

    Presented by Casey Conrad, President, Communication Consultants, WBS, Inc.

     

    11:45-12:45pm:  Visit Vendor Tables & Lunch Provided (salads, wraps, bottled water, coffee, tea)

     

    12:45-1:30pm:  KEYNOTE:  Making a Difference:  Advocacy for the Fitness Industry - Getting involved in politics is key to making a difference for your business. Creating a connected world in wellness is not achieved alone. Understand the critical role that your wellness company plays in making a difference at the local, state, and national levels. Learn from IHRSA president & CEO and experienced government affairs and advocacy expert Liz Clark on what drives policy change. Hear an overview of what is underway at the national level and become an advocacy influencer in your community.

    Presented by Keynote Speaker, Liz Clark, IHRSA President & CEO

     

    1:30-2:05pm:  Renewed Purpose for Personal Training Success - Fitness and times have changed dramatically. Has your approach to personal training? Learn how to create a renewed sense of vision and purpose for your personal trainers that ignites their growth professionally and financially while building your overall PT revenue to new highs. Among other things, you will learn the strategies and initiatives implemented by Gold's Gym in Newburgh to increase PT revenue 300% during a 6 month period between 2021 and 2022.

     

    Presented by Don Murphy. Former team accolades include, "Gold's Gym Franchisee of the Year" & "Best Group Ex Program", Recipient of 2019 "Gold's Gym Visionary Award" & 2022 "Gold's Gym Bravo Award".

     

    2:05-2:40pm:  Industry Trends & Directions - A Glance in the Mirror - Where we are and where we're going. Learn from the fitness industry's "master networker" and one of today's most popular speakers as he shares the latest trends and ideas shaping the fitness industry. This talk is always guaranteed to provide golden nuggets that you can implement in your facility right away.

     

    Presented by Sal Pellegrino, Peloton Commercial, Sr. Manager of Strategic Accounts

     

    2:40-3:15pm:  Marketing:  The Documentation of a Great Product - Learn the mindset and marketing strategies that will enable your fitness facility to gain influence in your community and stand out as a LEADER amongst giants regardless of size.

    Presented by Dr. Sean Pastuch, Owner and Founder of Active Life Fitness Professional:

    • Gave away over $1.8 million in coaching to help gyms through COVID lockdowns.
    • Interviewed on over 100 podcasts and published in various industry publications.

     

    3:15-3:30pm:  Coffe/Smoothie Break

     

    3:30m-4:05pm:  Strategies to Survive and Thrive as a Big Box Club in New York City - Learn how to bring your fitness facility's "core values" to life in a way that places you among the successful big box gyms.

     

    Presented by Assaf Gal, owner of AD Fitness LLC, Crunch Franchisee in Brooklyn, Bronx, and Queens

     

    4:05-5:00pm:  Anything Goes Discussion Panel - ask away and/or share your best practices to help fellow attendees! This segment is in the interest of asking questions, getting answers, or sharing ideas and "aha moments" for the benefit of all attendees. If you have a golden nugget, you'll be encouraged to share.

    Panel consisting of event speakers, Liz Clark, Jason Stowell, Casey Conrad, Assaf Gal, Don Murphy, and Michael Tucci (CEO of Energy Fitness). Facilitated by Jeff Sanders and involving the entire floor.

     

    5:00-6:00pm:  Closing Remarks (presented by Jeff Sanders), Meet the Vendors, and Reception

     

    6:00pm - Depart

     

    ALL REGISTRATION PROCEEDS GO TO NY FITNESS ALLIANCE

     

     ATTENDEE:  $139

    (Owners/CEOs only. Limited to 100 Attendees)

    REGISTER HERE

     

     

    VENDOR SPONSORSHIP

    (Limited to 20 Total Sponsors)

    Tier 1 - $950:  Includes 3-minute powerpoint presentation to all attendees, 6' display table with black tablecloth, promotional materials in registration bag, and company logo with active website link on registration page (below). Option to bring your own display or product(s), not to exceed 8' in width.

    Tier 2 - $500:  Includes 6' display table with black tablecloth, promotional materials in registration bag, and company logo with active website link on registration page (below). Option to bring your own display or product(s), not to exceed 8' in width.

     VENDOR SPONSOR - REGISTER HERE

     

     

    THANK YOU TO OUR SPONSORS

    Petra-1, Instinctive Insights, Active Life, Les Mills U.S., Vertimax, Peloton Commercial, Creative Surfaces, Talent Optimizer Group, American Barbell, Soul Body Fitness, KeepMe, MyZone, The Abs Company, ABC Fitness Solutions, UniMed Corp., Spinning, Alliant Insurance, Fit3D, Escape Fitness, Gold's Gym Newburgh NY

     

     

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