DEFINITION
1) “The Mark” shall mean the trade mark THE JUNIOR DUKE / JUNIOR DUKE, as protected under UK Trade Mark Application Number No. 3200190 (“the Application”), owned by the Licensor, in Classes 16 (“the Goods”) and 41 (“the Services”, details of which are set out at Schedule A.
TERM
2) This Agreement shall enter into force upon the date of its signature and shall continue in effect for ten years, and shall be automatically renewed for a further period unless either party gives notice to terminate.
LICENSED PRODUCTS
3) The Licensee of the Mark will use it in relation to provision of the Services or apply the Mark to the Goods and no other goods.
GRANT
4) The Licensor hereby grants to the Licensee a non-exclusive, non transferable license to use the Mark on the Goods, or in connection with provision of the Services.
OBLIGATIONS OF THE LICENSEE
5(i) The Licensee is obliged to use the Mark in a form provided by the Licensor and will not vary the form without permission of the Licensor;
5(ii) The Licensee is obliged to use the Mark only in relation to the Goods and Services as set out in Paragraph 4;
5(iii) The Licensee is obliged not apply to register any trade mark containing the Mark for identical or similar goods and services as covered by the Application in the UK, while the subsequent Registration is in effect;
5(iv) The Licensee is obliged, at the request of the Licensor, to provide samples of the use of the Mark;
5(v) The Licensee is obliged not to sub-licence the Mark unless it obtains the prior written consent of the Licensor;
5(vi) The Licensee is obliged not to take any action or any procedures of whatever kind which may affect adversely the reputation of, or be detrimental to, the Licensor or the Mark; and
5(vii) Whenever the Licensee uses the Mark in any manner contrary to the obligations above, he shall in addition to being construed as a failure to comply with the requirements of the Agreement, be deemed also to be an infringement of the rights of the Licensor as the sole owner of the Mark and shall entitle the Licensor to all remedies and claims attaching to such rights.
TERMINATION
6 Either party may terminate this Agreement by giving notification in writing to the other party three months in advance of the expiry.
7 Upon termination, the Licensee agrees to cease, and in future, desist from the provision Services under the Mark, or application of the Mark to Goods, and in particular to remove the Mark from all webpages or printed matter.