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Benchmark Your Instagram Store Against Instagram's Shop Launch Partners
Benchmark Your Instagram Store Against Instagram's Shop Launch Partners
Time to complete: 10 minutes
32Questions
Social Commerce Branding Score
Language
  • English (US)
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    Visual consistency is important - it helps reassure customers that they are shopping with your brand.
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    Very Low Consistency
    Very High Consistency
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    Compare the assortment of products on your main e-commerce store. Are all of the products listed on the store also on your Instagram store?
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    No, only a small subset
    Yes, all of them
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    Different pricing of different channels causes customer friction if they subsequently find that you've been selling the same product elsewhere.
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    Very Low Consistency
    Very High Consistency
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  • 5
    Running promotions in one channel only can be problematic if customers find the same product listed by you elsewhere for less money.
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    No promotions are mirrored on Instagram
    All promotions are mirrored on Instagram
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    Users are often frustrated if they cant find products featured in posts. Tagging all products in posts is best practice. You'll need to have your product catalog uploaded for this of course.
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    Products generally aren't tagged
    Every product shown is tagged
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    Users need to be able to find the store easily, irrespective of how their journey started.
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    Very Hard
    Very Easy
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    Many users complain about the ability to find products easily on Instagram stores.
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    Very Hard
    Very Easy
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    Personalization is very limited on Instagram, but users need to be able to find products that they have previously viewed and are relevant to them.
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    No personalization
    Yes, full personalization
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    Customers are frustrated by out of stock product listings, and inventory synchronization between the store and Instagram is frequently a problem.
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    No, plenty of products are out of stock
    All listed products are available to buy 
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    Inventory on Instagram is often out of date leading to user frustration. Synchronizing inventory every 24 hours is typically too slow. Check that products shows as available or out of stock are the same on both sites.
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    No, there are lots of differences
    Yes, it is exactly the same
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    Users have a justifiable expectation that promoted products should be available, however this is frequently not the case.
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    No, many promoted products are not available
    Yes, all promoted products are available
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  • 13
    Almost three quarters of online shoppers prefer to buy on the brand site not using Instagram checkout.
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    Clicking through from the Instagram store to the brand site frequently leads to poor experience. Often the aspirational / lifestyle imagery that prompted the click in the first place isn't shown on landing on the brand site.
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    No, the site shows standard product images
    Yes, the imagery matches
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    Referring traffic to the home page or category page often makes it hard to find the specific product that the user was interested in. This is made worse if different product imagery is used which is different to the imagery shown on Instagram. If your lifestyle image shows several products, is it easy to find all of them?
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    Very Hard
    Very Easy
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    Customers expect links to work and not result in a 404 error page. This is often a problem for older campaigns that still attract traffic.
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    No, we have many broken links
    Yes, every link works perfectly
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    Coming from social, shoppers are in a social mindset. Showing user generated content helps to make the landing experience feel more social.
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    No, there's no social content
    Yes, lots of social content
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    Many shoppers want to explore other similar products and categories, not just the specific product or lifestyle image they clicked on.
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    No, we don't show other products or categories
    Yes, we give multiple navigation options
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    Customers expect immediate confirmation by email that their payment was accepted and purchase made.
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    No, not immediately
    Yes, immediately
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  • 21
    Customers expect to be kept informed of progress during the pick, pack and ship process. This helps to reduce post purchase anxiety and build excitement for the delivery.
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    No we don't send one
    Yes, we always send a despatch confirmation
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    Customers expect goods to be delivered quickly and as promised. If orders are delayed, customers need to be kept informed of progress.
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    We frequently miss our delivery targets
    We meet 100% of our delivery targets
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  • 23
    Because of synchronization issues with Instagram, some communications can get out of step, for example an order arrives before the despatch confirmation.
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    We have communications that are out of step
    All communications are always in step
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  • 24
    Shoppers want to feel reassured about who they are buying from. Consistency branding is important - and generally not delivered. Facebook Pay and Instagram are used at different times in the process. This is an Instagram limitation.
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    No, different branding appears on different communications
    Yes, branding is 100% consistent
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    Returns are a problematic area for Instagram with two thirds of customers less willing to shop on social following a returns/exchange experience.
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    This isn't particularly easy
    Yes, this is easy and quick
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    Brands frequently struggle to accept Instagram return codes making for a frustrating return/exchange experience.
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    No, these codes are not accepted
    Yes, Instagram return codes are accepted
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  • 27
    Returning products is frequently painful if you need to speak to someone in a call center. How familiar with social returns processes are the call center staff?
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    This is the easiest path for customers to return products.
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    How many products approximately do you have on your e-commerce store? This will enable benchmarking with similar sized brands.
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    What are your approximate online annual revenues? This will enable benchmarking with similar sized brands.
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    Please enter your e-mail address below, we will send you your personalized report based on your answers.
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