Social Commerce Branding Score

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How consistent is your Instagram site in look and feel compared with your brand site?* This field is required.Visual consistency is important - it helps reassure customers that they are shopping with your brand.

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Very Low Consistency

Very High Consistency

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Is the full product range listed on your Instagram site?* This field is required.Compare the assortment of products on your main e-commerce store. Are all of the products listed on the store also on your Instagram store?

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No, only a small subset

Yes, all of them

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Is your Instagram site product pricing the same as the brand site?* This field is required.Different pricing of different channels causes customer friction if they subsequently find that you've been selling the same product elsewhere.

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Very Low Consistency

Very High Consistency

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Are marketing promotions applied consistently across channels?* This field is required.Running promotions in one channel only can be problematic if customers find the same product listed by you elsewhere for less money.

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No promotions are mirrored on Instagram

All promotions are mirrored on Instagram

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Are products consistently tagged in posts?* This field is required.Users are often frustrated if they cant find products featured in posts. Tagging all products in posts is best practice. You'll need to have your product catalog uploaded for this of course.

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Products generally aren't tagged

Every product shown is tagged

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How easy is it to find the Instagram store from different starting points? From a post, ad, home etc.* This field is required.Users need to be able to find the store easily, irrespective of how their journey started.

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Very Hard

Very Easy

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How easy is it to filter products to find what you need? Can you use more than one filter at the same time?* This field is required.Many users complain about the ability to find products easily on Instagram stores.

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Very Hard

Very Easy

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Does your Instagram store show products to each shopper, given their profile and Instagram history?* This field is required.Personalization is very limited on Instagram, but users need to be able to find products that they have previously viewed and are relevant to them.

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No personalization

Yes, full personalization

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Are all products shown on the Instagram site available to buy?* This field is required.Customers are frustrated by out of stock product listings, and inventory synchronization between the store and Instagram is frequently a problem.

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No, plenty of products are out of stock

All listed products are available to buy

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Does the brand site product availability exactly match what's on Instagram?* This field is required.Inventory on Instagram is often out of date leading to user frustration. Synchronizing inventory every 24 hours is typically too slow. Check that products shows as available or out of stock are the same on both sites.

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No, there are lots of differences

Yes, it is exactly the same

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Is the Instagram site promoting products that are in-stock on the brand site?* This field is required.Users have a justifiable expectation that promoted products should be available, however this is frequently not the case.

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No, many promoted products are not available

Yes, all promoted products are available

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Does the store refer traffic to the brand site?* This field is required.Almost three quarters of online shoppers prefer to buy on the brand site not using Instagram checkout.

YESNO

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# Does the store refer traffic to the brand site?

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Does the landing experience match what the Instagram shopper clicked on? (E.g. Styling, product images.)* This field is required.Clicking through from the Instagram store to the brand site frequently leads to poor experience. Often the aspirational / lifestyle imagery that prompted the click in the first place isn't shown on landing on the brand site.

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No, the site shows standard product images

Yes, the imagery matches

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Is it easy to find the product that you discovered on Instagram on the brand site?* This field is required.Referring traffic to the home page or category page often makes it hard to find the specific product that the user was interested in. This is made worse if different product imagery is used which is different to the imagery shown on Instagram. If your lifestyle image shows several products, is it easy to find all of them?

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Very Hard

Very Easy

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Is the landing experience free from errors or broken links?* This field is required.Customers expect links to work and not result in a 404 error page. This is often a problem for older campaigns that still attract traffic.

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No, we have many broken links

Yes, every link works perfectly

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Is there any other social or user generated content on the product page / landing experience?* This field is required.Coming from social, shoppers are in a social mindset. Showing user generated content helps to make the landing experience feel more social.

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No, there's no social content

Yes, lots of social content

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Are there related products or categories shown on the product page / landing experience?* This field is required.Many shoppers want to explore other similar products and categories, not just the specific product or lifestyle image they clicked on.

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No, we don't show other products or categories

Yes, we give multiple navigation options

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Do purchase confirmations arrive immediately?* This field is required.Customers expect immediate confirmation by email that their payment was accepted and purchase made.

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No, not immediately

Yes, immediately

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Do you send an order dispatch confirmation?* This field is required.Customers expect to be kept informed of progress during the pick, pack and ship process. This helps to reduce post purchase anxiety and build excitement for the delivery.

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No we don't send one

Yes, we always send a despatch confirmation

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Are orders consistently delivered on time?* This field is required.Customers expect goods to be delivered quickly and as promised. If orders are delayed, customers need to be kept informed of progress.

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We frequently miss our delivery targets

We meet 100% of our delivery targets

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Are all of your communications in step?* This field is required.Because of synchronization issues with Instagram, some communications can get out of step, for example an order arrives before the despatch confirmation.

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We have communications that are out of step

All communications are always in step

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Are your communications consistently branded?* This field is required.Shoppers want to feel reassured about who they are buying from. Consistency branding is important - and generally not delivered. Facebook Pay and Instagram are used at different times in the process. This is an Instagram limitation.

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No, different branding appears on different communications

Yes, branding is 100% consistent

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Can customers needing to return a product get a return code easily on Instagram?* This field is required.Returns are a problematic area for Instagram with two thirds of customers less willing to shop on social following a returns/exchange experience.

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This isn't particularly easy

Yes, this is easy and quick

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Does your brand accept the Instagram return code?* This field is required.Brands frequently struggle to accept Instagram return codes making for a frustrating return/exchange experience.

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No, these codes are not accepted

Yes, Instagram return codes are accepted

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Can customers get the return without having to speak / write to anyone?* This field is required.Returning products is frequently painful if you need to speak to someone in a call center. How familiar with social returns processes are the call center staff?

YESNO

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# Can customers get the return without having to speak / write to anyone?

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Is product return information included within the package?* This field is required.This is the easiest path for customers to return products.

YESNO

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# Is product return information included within the package?

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What is the name of your brand?* This field is required.

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Number of Products* This field is required.How many products approximately do you have on your e-commerce store? This will enable benchmarking with similar sized brands.

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Annual e-commerce revenues* This field is required.What are your approximate online annual revenues? This will enable benchmarking with similar sized brands.

Less than $1m

$1m - $5m

$5m - $10m

$10m - $25m

$25m - $50m

$50m - $100m

More than $100m

Other

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What is your name?

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Your Email Address:* This field is required.Please enter your e-mail address below, we will send you your personalized report based on your answers.

example@example.com

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Today's date:

Date