Deep Dive Form

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Business Name* This field is required.
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Contact Person:* This field is required.
First Name
Last Name
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Email Address* This field is required.
example@example.com
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Can you tell me how you got started in the business? The more the better.
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Does your business have a buyline? If so, what is it and what does it stand for?
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What product or service will you be selling? If possible, please send us your product for evaluation
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Describe your product in layman's terms to me, as if I know about what you're selling for the industry.
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What are all the features of your product/service? Don’t leave anything out, put what you can down. This may take some time, but it will be worth it.
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What are the major benefits your customer gets from your product/service? The difference between a fact/feature and a benefit is this. A fact/feature is something your product/service does, while a benefit is something it does for your customer.
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What relevant facts or figures have been gathered about your product? Have any studies been made that provide facts and figures that will substantiate your claims? Is there any industry trade council that can give you meaningful facts, graphs, charts and statistics about your product? How does it compare to your competitor’s product?
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Is there anything about your product or company that will lend credibility to your sales pitch? This might include awards you won, how long you’ve been in business, how many locations you have, testimonials, etc.
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What makes your product/service unique? Why should your prospect choose your business over any other? (N.B. This question is very important…from it, we can position your business in the marketplace and develop your MOU).
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What type of guarantee do you offer? (The stronger the better).
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What magazines/publications are you likely to advertise in? Send samples of these magazine.
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Please send any copies of any marketing pieces including: sales letters, advertisements, brochures, testimonials from satisfied customers, any articles on your business, marketing plans, etc.
Drag and drop files here
Select files to upload
Max. file size: 10.6MB
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Have you a list of feedback questions about your product? This way we can build a FAQ sheet in with your sales document. An FAQ sheet can you get more sales.
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What is the price of your product/service?
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What is your sales process now? How do you get prospects then close the sale? Please explain.
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What is your offer? What are you going to offer as an incentive to your prospects?
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How will you take orders? Please provide details on your process.
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What level of service and support do you offer?
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What current avenues do you use to promote, create awareness your business/products/services? This could be offline, online public.
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Who is your main prospect? For me to know your prospects inside out so I can motivate them to act now, I really need to see them. Eight profiling questions about your prospects follow…just do your best on these remembering the more info we get, the better (and please don’t second guess).
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What keeps your prospects awake at night?
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What are your prospects afraid of?
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What are your prospects angry about? Who are they angry at?
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What problems do you solve for your prospects?
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What trends are occurring and will occur in your prospects businesses or lives?
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What do your prospects secretly, ardently desire most?
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Do your prospects have their own language? If so, give examples of words and phrases used.
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Do they have their own language? If so, give examples of words and phrases used.
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Who are the secondary prospects? Are there enough prospects in this secondary niche to create specifically targeted copy versions that appeal directly to them?
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What keeps your prospects awake at night?
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What are your prospects afraid of?
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What are your prospects angry about? Who are they angry at?
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What problems do you solve for your prospects?
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What trends are occurring and will occur in your prospects businesses or lives?
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What do your prospects secretly, ardently desire most?
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Is there a built-in bias to the way your prospects make decisions? (Example: engineers = analytical)
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Do your prospects have their own language? If so, give examples of words and phrases used.
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In web site content we use key words. What in your opinion are your key words?
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This is a BIG one. In your opinion, why would your prospects NOT BUY what you’re offering? List these reasons, as many as you can. Is it price? Is it they don’t trust you? List them all. What reasons won’t they buy?
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Website URL
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Current Domain Hosting e.g. Crazy Domains/Go Daddy
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Website Username & Password for Domain Hosting
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Email Addresses
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Username & Password for Email Addresses
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Social Media Handles and URL
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