BRANDING QUESTIONNAIRE
Everything I need to know to develop a solid strategy that will aid in creating a website/brand that is not only beautiful but effective, and speaks directly to the heart of your people. In this questionnaire we will touch on your business, brand, target market, competitors, and finally you and your aesthetic preferences. As humans, we're built for connection. We tend to personify things, including brands we love. This branding questionnaire is going to help you really get to the bottom of what you want going forward to clearly define your brand voice.
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CONTACT INFO
Name
First Name
Last Name
Email
example@example.com
Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Phone Number
Please enter a valid phone number.
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YOUR BUSINESS
GENERAL QUESTIONS ABOUT YOUR BUSINESS AND WHAT YOU DO
CAN YOU GIVE A SHORT SUMMARY OF YOUR BUSINESS?:
IS THERE A UNIQUE MEANING OR STORY BEHIND YOUR BUSINESS NAME?:
HOW DID YOU GET INTO YOUR BUSINESS OR INDUSTRY IN THE FIRST PLACE?:
WHAT PRODUCTS AND/OR SERVICES DOES YOUR BUSINESS OFFER?:
DO YOU HAVE A SLOGAN AND/OR TAGLINE?:
WHAT KEY MESSAGE DO YOU WANT TO COMMUNICATE IN ALL OR YOUR BRANDING/MARKETING/MESSAGING?:
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LOGO
I HAVE A LOGO
I DON'T CURRENTLY HAVE A LOGO
I WOULD LIKE JANAGRAPHICS TO DESIGN A LOGO
I WOULD LIKE JANAGRAPHICS TO UPDATE MY CURRENT LOGO TO GO WITH MY NEW BRANDING STYLE
IF YOU HAVE A CURRENT LOGO PLEASE INSERT HERE AS A PNG
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IF YOU REQUIRE A LOGO OR NEED YOUR EXISTING ONE UPDATED, PLEASE DESCRIBE WHAT YOU ENVISION IT TO LOOK LIKE, OR CHANGES THAT NEED TO BE MADE (PLEASE BE AS DETAILED AS POSSIBLE)
TARGET AUDIENCE
LET'S TALK ABOUT THE PEOPLE YOU ARE TRYING TO REACH
WHO IS YOUR DREAM CLIENT? (AGE, GENDER, VALUES, BELIEFS, ETC. GET SPECIFIC!):
WHERE DO THEY HANGOUT ONLINE? HOW DO YOU PLAN TO REACH THEM?:
WHAT DO YOUR DREAM CLIENTS VALUE? WHAT ARE THEIR PRIORITIES? (E.G. SHOPPING LOCAL, SUSTAINABILITY, FLEXIBILITY, BEAUTY, HEALTH & WELLNESS, ETC.):
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COMPETITORS
WHO DO YOU NEED TO STAND OUT AGAINST IN YOUR INDUSTRY?
WHO ARE YOUR MAIN COMPETITORS? GIVE 2-3 EXAMPLES:
HOW ARE YOU SIMILAR TO YOUR COMPETITORS?:
WHAT SETS YOU APART FROM YOUR COMPETITORS? WHAT ARE YOU DOING DIFFERENTLY?:
YOUR BRAND
AS A BUSINESS OR BRAND, LEVERAGING YOUR BRAND'S PERSONALITY IS THE BEST WAY TO CREATE A CONNECTION THAT SPEAKS TO YOUR TARGET AUDIENCE.
DESCRIBE YOUR BRANDS PERSONALITY (WHAT DO YOU WANT PEOPLE TO FEEL WHEN THEY SEE OR THINK ABOUT YOUR BRAND?):
WHAT IS YOUR BRAND'S MISSION STATEMENT?:
NAME 2-3 BRANDS THAT YOU LOVE, AND DESCRIBE WHY (CAN BE ANYTHING!):
WHAT ARE SOME WEBSITES YOU LOVE? You love the look, the aesthetics, (DROP THE URL HERE):
DO YOU HAVE ANY COLOUR PREFERENCES FOR YOUR NEW BRANDING? ARE THERE ANY COLOURS YOU WANT TO SEE IN YOUR BRANDING? ARE THERE ANY COLOURS YOU WANT TO STAY AWAY FROM?:
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AESTHETIC PREFERENCES- WHAT WORDS DESCRIBE YOUR BRANDS LOOK. CHECK ALL THAT APPLY
LUXURY
SIMPLE
BOHO
WARM
PLAYFUL
APPROACHABLE
FEMININE
CLEAN
VINTAGE
ELEGANT
CASUAL
MODERN
FUN
MINIMAL
BRIGHT
TRENDY
ROMANTIC
EDGY
IF YOUR BRAND WAS A PERSON, WHICH OF THE FOLLOWING GROUPS WOULD BEST DESCRIBE THEM? (BEST TO NARROW DOWN, BUT CHECK ALL THAT APPLY):
THE INNOCENT - HAPPY, OPTIMISTIC, SAFE, ROMANTIC, YOUTHFUL, MORAL, LOYAL
THE OUTLAW - REBELLIOUS, WILD, UNCONVENTIONAL, DARING, ENERGETIC, QUESTIONS AUTHORITY, SPIRITED
THE RULER - LEADER, STERN, RESPONSIBLE, ORGANISED, ROLE MODEL, ADMINISTRATOR, STABLE & SECURE
THE JESTER - FUN, LIGHT HEARTED, MISCHIEVIOUS, IRREVERENT, HUMEROUS, BOLD, PLAYFUL
THE EVERYMAN - CONNECTION, BELONGING, SUPPORTIVE, DOWN-TO-EARTH, FAITHFUL, PERSON NEXT DOOR, TRUSTWORTHY
THE EXPLORER - RESTLESS, ADVENTUROUS, AMBITIOUS, INDIVIDUALISTIC, INDEPENDENT, PIONEERING, EXCITING
THE MAGICIAN - VISIONARY, CHARISMATIC, IMAGINATIVE, IDEALISTIC, SPIRITUAL, INSPIRATIONAL, INSPIRES CHANGE
THE CAREGIVER - COMPASSIONATE, NURTURING, GENEROUS, MATERNAL, WARM, SELFLESS, CARING
THE HERO - COURAGEOUS, BOLD, HONOURABLE, STRONG, CONFIDENT, INSPIRATIONAL, EMPOWERING
THE CREATOR - CREATIVE, IMAGINATIVE, ARTISTIC, INVENTIVE, ENTREPRENEUR, NON-COMFORMIST, DRIVEN
THE LOVER - PASSIONATE, SENSUAL, INTIMATE, ROMANTIC, WARM, COMMITTED, SELFLESS
THE SAGE - WISE, KNOWLEDGABLE, TRUSTWORTHY, THOUGHTFUL, PRACTICAL, ADVISOR, HELPFUL
WEBSITE
DOMAIN PREFERENCE, EMAIL PREFERENCE, META DESCRIPTION AND META KEYWORDS YOU REQUIRE ON YOUR WEBSITE.
DOMAIN NAME PREFERENCE IF IT IS AVAILABLE.
EMAIL PREFERENCE - Example admin@yourwebsite, info@yourwebsite, contact@yourwebsite
META DESCRIPTION - your website description, will appear as a subtitle in search engine results, the suggested maximum length should be 250 characters
META KEYWORDS - Your website keywords, related to your website contents.
FINAL NOTES - FEEL FREE TO USE THIS SPACE FOR ANY QUESTIONS, OR ANYTHING ELSE YOU'D LIKE ME TO KNOW!
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