Client Branding Questionnaire
Before we jump into your project, I would like to know a little more about you, your business and the services you provide. Please do you best to answer all of the questions below. The more detailed, the better!
Name
First Name
Last Name
Company Name
Email
example@example.com
Phone Number
-
Area Code
Phone Number
Company Website
Company Tagline, if applicable
What is the story behind your company's name?
When and why did you start this business?
Tell me about your company and the services you offer
What are your clients' biggest problems, needs and wants? How do you solve them/help?
What are the advantages of your Product/Service to your customers?
What are the biggest obstacles/challenges you're currently facing?
What are you doing really well? In what areas do you excel?
Describe your brand in 1 sentence
If your brand was a person, what 3 adjectives would describe their personality?
i.e. 'quirky', 'loyal', 'sophisticated', 'playful' etc.
How do you want your brand to make people feel?
Who is your ideal client/target market?
Name 2-3 of your biggest competitors. What are they doing well? What are they NOT doing well?
What makes your business unique/stand out from others in your field? What do/will your clients love about working with you?
i.e. specialized services, products, perks, environment etc.
Where/how will your logo primarily be used?
i.e. Website, packaging, etc.
What are a few websites you love? What do you love about them? Drop their URLS here
i.e. layout, page structure, navigation, specific feature etc.
Share 3-5 visual examples of branding that you believe are in-line with your brand aesthetics
Browse Files
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Share 3-5 visual examples of branding that you believe ARE NOT in-line with your brand aesthetics
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If your project is a RE-BRAND, are there elements of your current branding you want to keep? (Explain why)
What are some words you would use to describe the look and feel of your ideal new brand identity?
(i.e. Clean, Modern, Traditional, Bold, Whimsical, Vibrant etc.)
Do you have any specific colour preferences or existing brand colors that you want to keep? Do you have any colors you want to stay away from?
Do you have preferences re. typography?
(i.e. script, bold, light, serif or sans-serif, hand drawn, custom lettering, etc.)
Any additional comments/creative considerations?
Submit
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