Purchase Order

• Suitable for horses and ponies prone to laminitis.

HoofStrong™ Vitamin E provides an essential fat-soluble vitamin that supports the horse’s natural muscle and nerve physiology within a forage-first ration.

Fresh grass is a key source, but Vitamin E levels decline rapidly in hay and conserved forage; adding a daily measure helps maintain the required intake on grass-restricted or track-system diets.

Within the body’s own physiology, Vitamin E supports supple muscles, coordination and stride ease by contributing to cell-membrane stability during exercise and natural neuromuscular function.

It also integrates nutritionally with Omega-3 and Selenium pathways as part of everyday metabolism.

This product supports normal oxidative balance as part of everyday physiology, contributing to tissue integrity, post-exercise comfort and visible wellbeing.

Presented in the Nutritionist’s Choice range, it is designed to sit alongside the HoofStrong™ OnTrack Balancer and Amino Acid Boost so owners can be confident hay-fed horses receive complete, balanced nutritional support for vitality, movement and day-to-day ease.

• What’s in it:

• 2,000 IU Vitamin E per 5 g scoop.

• Feeding directions:

• 1,000–2,000 IU/day for a 500–650 kg horse.

• Feed rate:

• 210 g pack provides 12 weeks at 1,000 IU/day or 6 weeks at 2,000 IU/day.

• Suitable for horses not on grass, who are weight managed or are on restricted diets, to support healthy lamellar and hoof horn.

Biotin is an essential B-vitamin that contributes to the enzyme systems involved in keratin formation and fatty acid metabolism.

These natural pathways support healthy hooves, coat and skin as part of everyday physiology.

While forage provides variable amounts of Biotin, daily supplementation helps maintain the horse’s required intake within a balanced ration.

Biotin plays a nutritional role in keratin synthesis, supporting the structural integrity of hoof wall, mane, tail and coat, while also contributing to fatty acid and glucose metabolism that underpin supple skin and visible coat bloom.

By complementing the wider diet and management routine, Biotin Boost helps ensure hoof horn physiology is supported so growth remains tight, smooth and resilient.

This supplement is designed to sit alongside the HoofStrong™ Forage Balancer foundation system, giving owners confidence that their horse’s hooves, coat and skin are nutritionally supported as part of whole-horse vitality and daily management.

• What’s in it:

• Pure Biotin (20 mg/day at standard rate).

• Feeding directions:

• 15–20 mg/day for a 500 kg horse.

• Feed rate:

• 210 g pack provides 6 weeks at 20 mg/day.

• Suitable for horses and ponies prone to laminitis.

S-Itch Max is a highly concentrated premium Vitamin B3 (nicotinamide) supplement, developed by equine nutritionists to complement a forage-first diet and support horses through the summer season.

Vitamin B3 is an essential nutrient involved in energy pathways, skin and coat physiology, and everyday immune balance.

By including it in the diet, you are supporting your horse’s natural physiology and giving yourself peace of mind that key summer nutrition is covered.

Owners often find that the summer months bring extra challenges with grooming, turnout, travel and coat care, and S-Itch Max is designed to sit alongside good management practices such as thoughtful turnout, fly rugs, clean stables and regular exercise.

Horses benefit from nutritional support that contributes to glossy coats, natural skin resilience, normal histamine pathways and balanced demeanour.

Owners benefit from easier daily routines, with horses that look settled, bright and comfortable to manage.

With S-Itch Max in the diet, you know you’re supporting your horse’s nutrition for seasonal comfort, and making summer easier, happier and more enjoyable for both of you.

For tailored diet design, hoofcare integration and management routines, contact our Nutritionist Consultation Service so S-Itch Max can be placed within a complete nutritional plan.

• What’s in S-Itch Max:

• High-strength Vitamin B3 (nicotinamide) and algal DHA & grass meal carrier.

• S-ITCH MAX FEEDING DIRECTIONS (updated formula feed rates)

• Standard S-Itch Max (double formula) daily feed rate:

• Feed 7 g (15 ml) daily.

• 300 g bag lasts approximately 42 days.

• IF YOU WANT TO FEED AT THE PREVIOUS S-Itch daily equivalent:

• Feed 4.5 g (7.5 ml) daily.

• 300 g bag lasts approximately 66 days at this feed rate.

• (This is the equivalent daily amount to 15 g (15 ml) daily of the previous S-Itch formula).

S-Itch Max is the updated version with revised feed rates and a smaller bag size.

This is not a like-for-like comparison by bag weight of S-Itch.

S-Itch Max provides a higher daily nutrient amount with less carrier, therefore a lower gram feed rate is needed, because there is less bulker than the previous S-Itch, which is why the bag is smaller, and it is a higher strength formula.

• Suitable for horses and ponies prone to laminitis.

S-Itch is a premium Vitamin B3 (nicotinamide) supplement, developed by equine nutritionists to complement a forage-first diet and support horses through the summer season.

Vitamin B3 is an essential nutrient involved in energy pathways, skin and coat physiology, and everyday immune balance.

By including it in the diet, you are supporting your horse’s natural physiology and giving yourself peace of mind that key summer nutrition is covered.

Owners often find that the summer months bring extra challenges with grooming, turnout, travel and coat care, and S-Itch is designed to sit alongside good management practices such as thoughtful turnout, fly rugs, clean stables and regular exercise.

Horses benefit from nutritional support that contributes to glossy coats, natural skin resilience, normal histamine pathways and balanced demeanour.

Owners benefit from easier daily routines, with horses that look settled, bright and comfortable to manage.

With S-Itch in the diet, you know you’re supporting your horse’s nutrition for seasonal comfort, and making summer easier, happier and more enjoyable for both of you.

For tailored diet design, hoofcare integration and management routines, contact our Nutritionist Consultation Service so S-Itch can be placed within a complete nutritional plan.

• What’s in it:

• High-strength Vitamin B3 (nicotinamide).

• Feeding directions:

• 3 g per 100 kg bodyweight daily.

• Feed rate:

• 630 g bag provides 6 weeks for a 500–650 kg horse at maintenance amounts.

• Suitable for horses and ponies prone to laminitis.

Joint Boost is a premium, plant-based supplement developed by equine nutritionists to provide targeted nutritional support for cartilage, connective tissue and stride comfort.

It combines Glucosamine, MSM, Hyaluronic Acid and Vitamin C — nutrients that contribute to the natural physiology of joints, ligaments, tendons and muscles as part of everyday equine health.

Glucosamine provides building blocks for glycosaminoglycans in cartilage, supporting natural cushioning and ease of movement.

MSM supplies sulphur for collagen and keratin bonds, which underpin resilient ligaments and supple tendons.

Hyaluronic Acid contributes to the natural quality of synovial fluid, supporting smooth joint motion, while Vitamin C contributes to collagen formation and connective tissue strength.

This formula also supports normal oxidative balance as part of everyday metabolism, supporting post-exercise tissue comfort.

As part of a fully nutritionally balanced diet — Vitamins & Minerals + Amino Acids for grass-fed horses, or OnTrack + Amino Acids + Vitamin E for conserved forage diets — Joint Boost complements thoughtful daily management.

With Joint Boost included in daily feeding, horses receive nutritional support that helps them move fluidly, maintain supple tissues and show a cooperative outlook.

For owners, this means daily routines and exercise feel easier and less stressful, with reassurance that the feeding plan is contributing to whole-horse comfort and vitality.

For full integration into your horse’s diet and management, contact our Nutritionist Consultation Service.

• What’s in it:

• Glucosamine (12,500 mg/day).

• MSM (11,000 mg/day).

• Hyaluronic Acid (300 mg/day).

• Vitamin C (5 g/day).

• Feeding directions:

• One scoop daily provides the full rate for a 500–650 kg horse.

• Feed rate:

• 1.68 kg pack provides 6 weeks at the full rate for a 500–650 kg horse.

• Suitable for horses and ponies prone to laminitis.

HoofStrong™ Herb Garden Blend is a carefully selected mix of premium, food-grade dried herbs chosen for palatability, digestive comfort and visible vitality.

Mint and chamomile contribute to relaxed feeding behaviour and steady appetite.

Nettle and dandelion provide natural fibre and minerals that support digestion and coat bloom.

Thyme and oregano add aromatic variety that encourages a content demeanour.

These herbs contribute nutritional compounds that support digestive physiology, mucosal balance, skin resilience and visible wellbeing as part of everyday nutrition.

Their aroma and taste make them ideal both as a sprinkle in the feed and as a hand-fed treat, helping owners strengthen daily routines with ease and enjoyment.

As part of a fully balanced diet — Vitamins & Minerals plus Amino Acids for grass diets, or OnTrack with Aminos and Vitamin E for conserved forage diets — Herb Garden Blend complements management practices such as forage-first feeding, grooming and turnout, giving owners confidence that comfort, appetite and visible bloom are naturally supported every day.

• What’s in it:

• Premium food-grade mint.

• Chamomile.

• Nettle.

• Dandelion.

• Thyme.

• Oregano.

• Feeding directions:

• 100–150 ml (1–2 handfuls) daily, in feed or by hand.

• Feed rate:

• 1 kg pack provides ~6 weeks at standard amounts for a 500–650 kg horse.

• Stomach Comfort Max (formerly UlcerPrevent Max)

• Developed due to owner demand — high quality nutritional support

• Suitable for horses and ponies prone to laminitis.

HoofStrong™ Stomach Comfort Max is a premium equine supplement developed by equine nutritionists to support a calm stomach, smooth digestion and visible vitality.

It combines nutritional compounds from fibres, phospholipids and polysaccharides that work with the horse’s own physiology to help maintain mucosal integrity, steady digestion and natural comfort.

Pectin and psyllium provide gentle gel-forming fibres that create a soft matrix for feed transit, lecithin contributes to mucosal balance, and beta-glucan polysaccharides encourage smooth digestive processes.

Calciferous algae provides calcium compounds that contribute to the body’s normal buffering capacity, while hyaluronic acid supports hydration of the gastric lining.

The blend also supports normal oxidative balance as part of everyday metabolism, supporting tissue integrity and comfort in exercise.

It is designed to sit within a fully balanced diet — Vitamins and Minerals plus Amino Acids for grass-fed horses, or OnTrack with Aminos and Vitamin E for conserved forage diets — and complements management routines such as forage-first feeding, thoughtful exercise planning, turnout and calm travel practices.

With Stomach Comfort Max included in the diet, owners can feel reassured that their horse’s gastric physiology, behaviour and visible vitality are supported nutritionally as part of excellent daily management.

For owners, it helps take the worry out of horse travel, stabling and increasing exercise, making daily routines feel calmer and easier.

• What’s in it:

• Pectin.

• Psyllium.

• Lecithin.

• Polysaccharides (including beta-glucans).

• Mearl algae.

• Hyaluronic acid.

• Feeding directions:

• Full rate for 21 days, half rate thereafter.

• Split between meals.

• Feed rate:

• One 3.456 kg pack provides 21 days for a 500 kg horse at full rate.

• Suitable for horses and ponies prone to laminitis.

Boswellia serrata is a premium food-grade herb that contributes nutritional compounds supporting joint physiology, connective tissue balance and natural stride ease.

Its boswellic acids contribute to everyday processes in cartilage, tendons, ligaments and fascia, supporting the elasticity and stability that help horses move comfortably.

These compounds also support normal oxidative balance as part of everyday metabolism, supporting tissue integrity and post-exercise comfort.

As part of a fully balanced diet — Vitamins & Minerals plus Amino Acids for grass-fed horses, or OnTrack with Aminos and Vitamin E for conserved forage diets — HoofStrong™ Turmeric, Boswellia and Joint Boost can be added together.

Each contributes in different nutritional ways:

• Joint Boost provides cartilage and connective tissue nutrients.

• Boswellia contributes plant compounds linked with joint physiology and tissue suppleness.

• Turmeric supplies polyphenols that support cellular balance and stride ease, ensuring nutritional pathways for connective tissue are consistently supported.

Owners often find this brings peace of mind: daily routines and exercise feel easier, less stressful and more enjoyable, with horses showing forward, supple strides and cooperative demeanour in handling, grooming and work.

With Boswellia in the diet, horses are nutritionally supported to maintain joint suppleness, connective tissue resilience and visible vitality, helping both horse and owner enjoy comfort and confidence every day.

• What’s in it:

• 100% Boswellia serrata (min. 18.63% Boswellic Acids).

• Feeding directions:

• 11 g/day (one scoop) for a 500–650 kg horse.

• Smaller ponies 6–8 g/day.

• Introduce gradually over 3–5 days.

• Feed rate:

• 1 kg bag provides approx. 12 weeks for a 500 kg horse at 11 g/day.

• Suitable for horses and ponies prone to laminitis.

HoofStrong™ Turmeric is a premium human food-grade powder standardised to 6% Curcumin, providing well-characterised polyphenols that contribute to natural physiology in joints, connective tissues and digestion.

Curcumin compounds support everyday pathways linked with cartilage, connective tissue elasticity and stride ease, while also supporting normal oxidative balance as part of everyday metabolism during exercise.

In addition, Turmeric contributes to digestive physiology, supporting balanced gastric processes as part of everyday nutrition — a useful reassurance for owners managing horses through travel, stabling or new routines.

As part of a fully balanced diet — Vitamins & Minerals plus Amino Acids for grass-fed horses, or OnTrack with Aminos and Vitamin E for conserved forage diets — HoofStrong™ Turmeric can be combined with Boswellia and Joint Boost, each contributing in different nutritional ways to connective tissue pathways.

Owners often find this brings peace of mind: exercise, travel and daily management feel easier, with horses showing relaxed demeanour, supple movement and visible vitality.

• What’s in it:

• Human food-grade Turmeric, standardised to 6% Curcumin.

• Feeding directions:

• 8–12 g/day for a 500–650 kg horse.

• Ponies 3–6 g/day.

• Introduce gradually over 3–5 days.

• Feed rate:

• 500 g pack provides ~6 weeks for a 500–650 kg horse at typical daily amounts.

This 6 week supply, 20 g a day of natural Chasteberry powder for mares.

• (Nutritionist’s Choice — carefully selected, premium food-grade Chasteberry powder)

Moody Mare Magic is a premium food-grade Chaste Tree Berry powder that provides nutritional compounds contributing to natural endocrine physiology, seasonal balance and demeanour steadiness in horses.

It complements the horse’s natural endocrine physiology and seasonal cycles as part of everyday balance, supporting the body’s own pathways for composure and steadiness.

Horses already have built-in endocrine and neurotransmitter pathways that respond to daylight and management routines, and this supplement provides nutritional support that complements those processes as part of everyday physiology.

When integrated into a fully balanced diet — Vitamins and Minerals plus Amino Acids for grass-fed horses, or OnTrack with Aminos and Vitamin E for conserved forage diets — it works alongside thoughtful turnout, regular exercise and calm handling to support cooperative behaviour and visible wellbeing.

Owners often notice that with supportive management in place, horses appear easier to handle in grooming and travel, more forward yet composed under saddle, and show a bright coat and settled outlook.

By including Moody Mare Magic within the wider feeding plan, owners gain reassurance that seasonal steadiness and visible vitality are nutritionally supported, without relying on any single element alone.

• DO NOT FEED TO horses with PPID as a replacement for medicine, broodmares, pregnant or lactating mares, growing horses, or elderly horses where metabolic pathways are a concern.

• What’s in it:

• 100% premium Chaste Tree Berry (Vitex agnus-castus).

• Feeding directions:

• 20 g/day for a 500–650 kg horse, adjusted for size.

• Introduce gradually over 3–5 days.

• Feed rate:

• 840 g pack provides ~6 weeks at standard amounts.

Ashwagandha (Withania somnifera) is a traditional herb used in wellness routines to support everyday balance and a settled, consistent way of going — ideal for owners focused on building the super-healthy baseline through calm management, forage-first feeding, and steady routines.

Supports (normal physiology):

• Normal nervous system balance for day-to-day steadiness

• Normal endocrine balance as part of overall wellbeing

• Normal oxidative balance (part of the body’s natural protective processes)

• Supports normal muscle function and post-exercise comfort alongside good conditioning

Suitable for: horses and ponies on forage-first, low-sugar style feeding programmes and owners who want simple, clean daily support. 

What’s included

• Net weight: 840g

• Supply: 6 weeks (based on a 500kg horse at 20g/day)

Feed Rate (daily)

• Ponies (<200kg): 5g (can be fed twice daily)

• Horses (500kg+): 20g/day (ideally split into 2 feeds)

• For short-term, higher-support use: 15g up to 2 times daily for a limited time only

Message for specific upper safe feed rates

Important notes

• Not recommended for pregnant mares.

• If your horse is on sedating medication or under veterinary direction, check with your vet before use.

• Competing: follow your sport’s rules for herbal ingredients.

For nutritional support only. Not a medicine.