Listed below are traits, abilities and characteristics that are important for success in business. Click in the box above each rating scale, over the descriptive phrase, which most nearly describes the period being rated. (If the form is being used for self-evaluation, you will be describing yourself
Carefully evaluate each of the qualities separately.
Two common mistakes in rating are: (1) a tendency to rate nearly everyone as "average" on every trait instead of being more critical in judgement. The rater should use the ends of the scale as well as the middle. And (2) the "Halo Effect," i.e., a tendency to rate the same individual "excellent" on every trait based on the overall picture one has of the person being rated. However, each person has string points and weak points, and these should be indicated on the rating scale.