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Self-Assessment - Scale-Up Readiness 
Self-Assessment - Scale-Up Readiness 
Please take 5 minutes to assess your scale-up readiness. 
Self-Assessment Sales Scale-Up 
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    Our products/services are well-defined and have achieved 100k+ in cumulative sales revenues
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    Our customer journey is well-defined (all key touch points from initial contact so signing contract and beyond)
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  • 6
    Our sales documentation and website are done
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    Our contractual documents are in order (quotation, agreements, GTC, etc)
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    Our CRM is in place, we use it every day and it serves as our single point of truth
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    Our sales pipeline is well defined and reviewed regularly
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  • 10
    We have a clear sales strategy and know what to ask our customers and what to ask for at each point
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    We know what platforms (i.e. conferences, associations, etc) we use and have refined our messaging accordingly
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    We have a working outbound lead generation strategy (i.e. cold calls, email, Linkedin, etc)
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    We have a working inbound lead generation strategy (i.e. referrals, marketing / publications, etc)
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    We have a clear strategy on how to build and grow strong channels and distribution partnerships
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    We have a strategy on how to sign and ramp up key accounts, and have at least 2 key accounts signed as paying customers
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    We have a clear, realistic staffing road map (what talent do you need, when, compensation levels, etc), and an effective recruiting strategy
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    Everybody who is involved in the sales process has a clear job profile and individual goals. The chain of command is unambiguous
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    There is an effective sales compensation model in place that rewards sales success resulting from individual effort
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    There is a strong goal-oriented sales culture in our company
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    We have a working dashboard / reporting process for our sales KPI
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    Our sales goals for the next 12-24 months (both at company and individual level) are ambitious, but realistic
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  • 22
    We have a strategy on how to sign PoCs with key accounts and transform them into superdeals
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  • 23
    We know exactly which customer segments (i.e. by region, payment system, or clinical use case) can be scaled up to 1MM+, and which ones we are still exploring
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    Click "submit" to learn what this means.
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