Alpha Audit
Let's uncover the waste, bottlenecks, and opportunities in your people, processes, & systems.
Full Name
First Name
Last Name
Email
example@example.com
Phone Number
Please enter a valid phone number.
In Good Company
Company Name
Company Website
How long has the company been operating?
years
How would you describe your company's brand?
feelings, aesthetics
What's your revenue and profit for the last three years?
Revenue
Profit
Last Year
2 Years Ago
3 Years Ago
Where does the company operate? What's the % of revenue per location?
Name the top 3 largest expense categories. List the % of total expenses for each.
Owning Ownership
What are your primary day-to-day responsibilities in the business?
What do you love doing in your business? What are you the best at?
What do you hate doing in your business? What are you the worst at?
What takes up most of your time?
What takes up most of your effort?
Other than you, who else wears the most hats in your business?
What are the biggest recurring or consistent problems in the business right now?
Buy Buy, Baby
What does your company sell? Why?
Who's your customer? Why?
How does your company get paid? Explain the process. Why do you do it this way?
Competing for Affection
Who are your competitors?
What makes your customers buy from you and not them?
What are the primary reasons customers stop working with you?
Role-ing with My Homies
How many employees do you have? Remote/in office?
Tell me about your structure. Describe the roles and who/what they're in charge of. Tell me how many employees hold each title.
What's the most recent role you've added and when? Why? How is it working out?
What's your highest turnover role? Why?
How often are you hiring for that role?
How do you train someone for that role? Why?
What role(s) are you most worried about replacing? Why?
SOPs , Please
Do you have SOPs or processes written out? Which ones? What format?
How often are they referenced/used? Why's that?
Make It or Break It
What do you think is preventing you from 3x-ing your company's revenue in the next year?
If you 3x-ed your customers overnight, what would break? Why?
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