Heath Media Facebook Onboarding Form

1

Business Name* This field is required.

2

Your Name* This field is required.

3

Email Address* This field is required.

4

Personal Address:* This field is required.

5

Phone Number (include country code)* This field is required.

6

Ad Account ID* This field is required.

7

Your Facebook Page URL* This field is required.

8

When Is Your Birthday? 🎂

Date

9

Email For Invoices / Receipts of Payment* This field is required.If multiple people need to receive the emails, place all below.

10

First & Last Name for Invoices* This field is required.

11

VAT Number [Only add if you're a VAT registered UK business]* This field is required.Put N/A if not appropriate.

12

Company Address:* This field is required.

13

Daily Ad Budget (Including Currency)* This field is required.

14

Confirm Website URL (Please Include Any Specific URLs We Need To Use In Our Ads)* This field is required.

15

Provide A Google Drive Link With Existing Creatives Here (Include Logo Files , Plus Any Images/Videos You Think Will Be Helpful. The More The Better). Ensure The Google Drive Link Has Open Sharing So We Don't Have To Request Access:* This field is required.

16

Do you have any brand guidelines you'd like us to follow for your campaigns?* This field is required.This could include color palettes, fonts, tone of voice, and any other brand-specific details that will help us maintain consistency with your brand's identity. If available, please share the link to your Google Drive

17

I confirm the Google Drive link above has open sharing enabled, so we don't have to wait to request access.* This field is required.

YESNO

18

What Locations/Countries Do You Wish To Target?* This field is required.

19

What is your Website Conversion Rate? (If you have multiple funnel steps, please include as much information below, including sales call show up and close rates if appropriate)* This field is required.

20

What is your Goal / Target Return on Ad Spend & cost per acquisition of a customer?* This field is required.Please note, we have a very in depth software that helps us benchmark industry averages for most ad and company metrics, industry low performers, and industry high performers in your vertical. We'll use this to help us set goals and forecast at scale, and identify market performance. Whilst we use this, we'd love to know your personal targets. Please be specific.

21

What's the one main problem your business solves, and how does it solve it?* This field is required.

22

What are the most common pain points your customer has? (Please get very specific, as we want our messaging to be directed at our ideal customer)* This field is required.

23

What are the main objections you hear when people are about to buy, but don't? What holds people back from converting? (ie - cost, lack of reviews/testimonials, going to a competitor)* This field is required.

24

Provide Discount Codes; 10%, 20% 25% & 30% etc. If No Discount Code, Type N/A. (We recommend discount codes where possible to get the highest returns from retargeting campaigns).* This field is required.

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Are There Any Specific Products/Services You Want To Advertise? If so, link below. If not, type N/A.* This field is required.

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What are your marketing goals?* This field is required.

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What Is Your Customer Lifetime Value? (LTV)* This field is required.

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List Your Competitors:* This field is required.

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What Are Your Best-Sellers? (If Applicable):* This field is required.

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3 Key Selling Points For Your Products:* This field is required.

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Do You Want To Optimise for High ROAS (return on ad spend) or Scale? * This field is required.

ROAS

Scale

Other

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What makes your business unique?* This field is required.

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What Is Your Average Order Value? (AOV)* This field is required.

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Do you know your breakeven Cost Per Acquisition of a customer? If yes, put below, if no, put N/A:* This field is required.

35

What Are Your Average Credit Card Fees as a %?* This field is required.Usually, these are between 1.4% and 2.9%. An average is 2.5%.

36

What Is Your Average Shipping Cost? (costs that you have to pay, don't include shipping costs your customers pay. Please work out an average)* This field is required.For example: $8 per order.

37

Do you use a 3PL (third party logistics) company?* This field is required.

YESNO

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What Is Your Avg Fulfilment Cost Per Unit ?* This field is required.Usually, these are between 1.4% and 2.9%. An average is 2.5%.

39

What Is Your Cost Of Goods as a % (across all SKU's) or Cost of Services as a %:* This field is required.This is the cost of you manufacturing the goods, or cost to fulfil the service. Important: Put this down as a % - example, my cost of goods as a % is 30%.

40

Provide Any Customer Lists/Subscriber Lists/Buyer-Specific List (Excel Doc or CSV File). Please upload Google Drive or DropBox and share the link below.* This field is required.You should be able to use your CRM to export this data. Select the 'Amount Spent' or 'LTV' feature to export how much they've spent with you as well. If you have a separate list of purchasers then please include this.

41

Target Age range* This field is required.Please note, we also use softwares to help us generate accurate industry data on age range. Please select your most common customer age ranges:

18-24

25-34

35-44

45-54

55-64

65+

42

Target Gender* This field is required.

Male

Female

Both

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What trends are relevant to this audience?* This field is required.

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What Do These People Truly Desire?* This field is required.

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Does Your Audience Have A Specific Vernacular/Language And Lingo?* This field is required.

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Provide A List Of Important URLs That You Believe We Will Need:* This field is required.This Will Help Us Save Time And Avoid An Inefficient Onboarding Process. (Include Facebook/Instagram/Youtube Links If You Have Them):

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Please share Shopify / Customer List Access (if appropriate). Allow general Staff permissions with Orders and Marketing enabled. Confirm you have done this, if appropriate.* This field is required.

YESNO

48

Is There Any Further Information That You Want To Share With Us Regarding Your Business or Marketing Efforts?* This field is required.