Tell your website visitors the benefits they'll realize by choosing your product or service. Then, describe how you deliver the benefit.
Write to your website visitor. Use words like “you” and “your” instead of “I," "us," and “we.”
Here's an example:
Key Benefit: "Land your dream job."
Describe how: "Develop a career-oriented mindset and define action steps to achieve your goals in our 30-day coaching program."