How to Calculate Engagement Rate (%)
IG/FB: [Engagement (90 days) / Followers] x 100
TT/YT: [Engagement (90 days) / Views (90 days)] x 100
Engagement (90 days) = the sum of all interactions (shares, comments, reactions, etc.) from past 90 days
Followers = the number of people who follow your account
Views (90 days) = the sum of your views from the past 90 days