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  • 1
    This is a self-evaluation system where the purpose is to identify which obstacles or enemies you feel are the most challenging for you and your business. The answers are private, and therefore, you should try to answer these questions as truthfully as possible.
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  • 2
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  • 3

    There are 15 categories of enemies:

    1. Prioritising money issues
    2. Delegating
    3. Dealing with stress and burnout
    4. Marketing / Selling your product
    5. Separating work problems from home problems
    6. Dealing with risks
    7. Being creative
    8. Self-confidence
    9. Communication
    10. Negotiation Skills
    11. Dealing with feedback
    12. Attitudes from customers and team members
    13. Focusing on what is important
    14. Flexibility
    15. Self-motivation and enthusiasm

    For each obstacle/enemy we have 3 questions which total 45 questions overall. 

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  • 4
    1. Strongly Agree 2. Agree 3. Neither agree nor disagree (NAND) 4. Disagree 5. Strongly disagree If the person answers 4 (disagree) or 5 (strongly disagree) on any given question, this will mean that they lack the skill corresponding to that obstacle or enemy.
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  • 5
    Definition: Prioritising money issues means evaluating a group of items and ranking them in their order of financial importance or urgency. Being able to then delegate and to take action on what has to be done.
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  • 6
    Definition: Delegation is the assignment of any authority to another person (normally from a manager to a subordinate) to carry out specific activities. In the beginning of a startup you do everything as an entrepreneur, but when growing your team it will be crucial to be able to delegate tasks and letting go of control. Being able to define a task and letting people in your team take the full responsibility while trusting that person´s judgement.
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  • 7
    Definition: As an entrepreneur you need to be able to make tough decisions under stress. Therefore, it is also important that you are able to recognise stress and burnout, and manage them so that you prevent working too much or not getting a break from your ordinary tasks. Being able to let go of work-related thoughts.
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  • 8
    Definition: As a marketing manager or small business owner, creating the right marketing strategy can be a complicated process. Developing a marketing plan requires you to understand your product inside and out and create a multi-faceted advertising and pricing plan that will interest your target audience.
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  • 9
    In short, work-life balance is where you are able to equally prioritise the demands of your career and the demands of your personal life. A good work-life balance has numerous positive effects, including less stress, a lower risk of burnout, and a greater sense of well-being. This not only benefits employees but employers too.
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  • 10
    Definition: As an entrepreneur taking risks implies future uncertainty. Dealing with risks is the practice of using processes, methods and tools for managing these risks. Risk focuses on identifying what could go wrong, evaluating which risks should be dealt with and implementing strategies to deal with those risks. Businesses that have identified the risks will be better prepared and have a more cost-effective way of dealing with them.
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  • 11
    Definition: Creativity is the act of turning new and imaginative ideas into reality. Characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. .
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  • 12
    Definition: Self-confidence as an entrepreneur is the trust in his or her own abilities, capacities, and judgements, or belief that he or she can successfully face day to day challenges and demands. Despite obstacles continue to believe in yourself.  .
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  • 13
    Definition: Communication is the process of passing information and understanding from one person to another, a process of transmitting and sharing ideas, opinions, facts, values etc. from one person to another. There are three different types of communication, verbal, non-verbal and written. Verbal includes, face-to-face, phone or other media. Non-verbal covering body languages, gestures, tone of voice etc. Written includes e-mails, social media, books and other media.  .
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  • 14
    Definition: Negotiation skills are qualities that allow two or more parties to reach a compromise. To be able to communicate, persuade, plan, create a strategy and cooperate so that both parties feel that they benefit from the deal.
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  • 15
    Definition: Being able to give feedback in a constructive way when it’s wanted and/or needed. Also being able to receive and listen to feedback and value that information, meaning that you take in the information and then decide if you want to use the feedback or not.
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  • 16
    Definition: An attitude refers to a set of emotions, beliefs, and behaviours towards a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing, and they can have a powerful influence over behaviour. Learning how to handle these attitudes can be a very important asset to you internally and externally as an entrepreneur.
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  • 17
    Definition: The ability to concentrate your energy on the things that are most urgent and important for your business rather than letting your emotions have control over your actions. Being able to manage your time in an efficient way.
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  • 18
    Definition: As an entrepreneur be able to cope with change and to have the ability to handle unpredictive situations and see possibilities where others see obstacles.
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  • 19
    Definition: Ability to do what needs to be done, without influence from other people or situations. As an entrepreneur it is very important to believe in yourself, to be able to find a reason and strength to complete a task, even when challenging, without giving up.
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  • 20
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