The cost of an activation is set individually by each of the personalities in the InfluencerActive Marketplace. The price will vary depending on which personality you book. The price is shown on the personality’s booking page when you make your request. The personality can change their price at any time, but you will be charged the price in effect when you book your activation. If your request has expired (for example, the personality becomes unavailable, and the personality has increased the booking price when they become available again), you would pay the new (and then current) booking price.