Branding Design
Questionnaire
Knowing your Brand
What is the background/history of your brand?
What is the spirit of your brand?
What does your brand wants to be in the future?
What would you like your brand to talk about?
Describe your brand in 3 words.
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Wiscodes Branding Design Form
What designs do you like?
Option 1
Option 2
Option 3
Option 4
Option 5
Option 6
Option 7
Option 8
Option 9
Option 10
Option 11
Option 12
Option 13
Option 14
Option 15
Option 16
Option 17
Option 18
Option 19
Option 20
Option 21
Option 22
Other, attach sample of logo below
Attach a similar design you prefer
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Brand Style
Rate your preference
Classic
1
2
3
4
Modern
5
1 is Classic, 5 is Modern
Rate your preference
Mature
1
2
3
4
Youthful
5
1 is Mature, 5 is Youthful
Rate your preference
Feminine
1
2
3
4
Masculine
5
1 is Feminine, 5 is Masculine
Rate your preference
Playful
1
2
3
4
Sophisticated
5
1 is Playful, 5 is Sophisticated
Rate your preference
Economical
1
2
3
4
Luxurious
5
1 is Economical, 5 is Luxurious
Rate your preference
Geometric
1
2
3
4
Organic
5
1 is Geometric, 5 is Organic
Rate your preference
Abstract
1
2
3
4
Literal
5
1 is Abstract, 5 is Literal
Colors
Option 1
Option 2
Option 3
Option 4
Option 5
Option 6
Option 7
Option 8
Option 9
Option 10
Other:
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Wiscodes Branding Design Form
What name do you want in your logo?
Do you have a slogan you want incorporated in your logo?
What details need to go on your logo?
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Wiscodes Branding Design Form
Business Cards
What details need to go on your business cards?
Name of Business
Name of contact
Title/Position of contact
Phone number/direct line
Fax number/direct fax
Email address
Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Describe what your organization or product does and its target audience
Is there anything else you would like to communicate to the designers?
Do you have any images, sketches or documents that might be helpful?
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Wiscodes Branding Design Form
Brochure
What is your intended target completion date for the project? Are there any outside considerations that may affect the schedule (e.g. Web Launch, PR launch, Trade show, Annual report, etc.)?
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Month
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Day
Year
Date
In which file formats would you prefer to receive your materials? Standard file formats for logo are EPS, PDF, TIF, JPG. Do you need your final artwork in any additional graphic formats?
What are the main reasons you are launching/redesigning your brochure/ product? (outdated design, expanded services, different market, etc.)
What additional information should we be aware of? i.e (how did the venture/company/brand name originate, something about the founders/ shareholders, background info, etc.)
How old is the customer and what does she/he do for a living? (use as much detail as possible in profiling your target market.Profile more than one type if appropriate)
What are the key reasons why the customer chooses your company's products and/or service? (cost, service, value, etc.)
Use a few adjectives to describe how the user should perceive the brochure. (i.e.:prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, funky, professional, meaningful, noticeable, memorable, innovative, etc.) Is this different than the current image perception?
What values/perception/message do you wish to promote about the brand/company through this new brochure?
How does your company differentiate itself from competitors? Do you think your current market differentiates you from your competition?
How many colors would you like to see in your brochure?
1
2
3
Full
What are your company colors? What colors do you prefer to see in your brochure?
What design do you prefer for your brochure?
high tech
cutting edge
abstract/artistic
clean/simplistic
corporate
geometric
conservative
3D
Other
What size do you prefer for your brochure?
A7- cost efficient and portable due to its small size, it can fit in your hand. 74x 105 mm.
A6- small with comprehensive information about your brand. 105x148 mm.
A5- ample space for relevant information and art. 148x210mll
DL- often used for outdoor promotional events; work best with eye-catching and yet simple designs complemented by short but powerful text. 98x210 mm
Other
Type in information you want included on the front of the brochure or attach file below
Type in information you want included on the backside of the brochure or attach file below
What images do you want used?
Stock photos
Company photos, attach files below
Both
File Upload
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