Join PRSA NOLA for its Lunch and Learn on Thursday, October 23 at
Ralph's on the Park!

11:30 a.m. - Noon
Registration & Networking 

Noon - 1 p.m.
Lunch Served/Media Roundtable

Beyond the Pitch: Building Authentic Connections with
New Orleans Hispanic Media

Join us for a dynamic and insightful panel discussion designed to empower public relations and communications professionals to better engage with New Orleans's vibrant Hispanic news outlets.

New Orleans has a rich and growing Hispanic population, and the city's Hispanic media outlets play a critical role in informing, entertaining, and connecting the community. But to successfully reach these audiences, PR professionals need to move beyond a one-size-fits-all approach. It requires a nuanced understanding of local culture, community interests, and the specific needs of New Orleans's unique media landscape.

This event will provide a unique opportunity to hear directly from leading journalists and editors in New Orleans's Hispanic media market. Our expert panelists will share their perspectives on:

Crafting Culturally Resonant Stories: Learn what types of stories resonate with the New Orleans Hispanic community, from local events and family-centric topics to business trends, community advocacy, and arts & culture. We'll discuss how to identify the "NOLA Hispanic angle" in your news, even when the subject isn't explicitly Latino.

Best Practices for Media Engagement: Get an inside look at how to build and maintain strong relationships with local Hispanic journalists. Find out how they prefer to be pitched, the importance of providing information in both Spanish and English, and the value of having a well-prepared Spanish-speaking spokesperson.

What's New and What's Next: Discover the latest trends in New Orleans Hispanic media, including the rise of digital-first outlets, the power of social media and influencers, and how to effectively reach bilingual and bicultural audiences in the Crescent City.

Whether you're new to the New Orleans market or looking to deepen your existing relationships, this panel will provide you with the knowledge and actionable tips you need to succeed. Don't miss this chance to move beyond the pitch and start building truly authentic and impactful connections with New Orleans Hispanic media.

Panelists include:

Juan Francisco García
Telemundo New Orleans
News Reporter and Content Creater

AnaMaria Bech
Founder and Publisher of
VIVIA NOLA Magazine & Owner of VIVA Media

Andrés Fuentes
Multimedia Journalist at FOX 8

Brenda Melara
Senior Producer
at Hispanic Flavor Productions