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Diagnostic and Prescriptive Consult Form
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Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
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Isle of Man
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4
Best number to reach you during working hours
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Please enter a valid phone number.
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Referred by
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6
Name of your business
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7
Website address
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8
Your title
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9
Describe your business and the main products and services you offer
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10
What is your projected annual revenue this year?
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11
What was your gross annual revenue last year?
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12
What is your average customer transaction size (if you know it)?
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13
What is the average lifetime value of a client (if you know it)?
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14
What are the three biggest challenges you face in your business today?
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15
What are your top three goals for your business this year?
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What are your top three business goals, longer range? (eg; within the next five years)
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17
Which professional associations do you belong to?
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18
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19
Who or what is your target market, or target markets?
Please provide as much detail as possible
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20
Please describe your ideal customer in as much detail as possible - whatever criteria you use to define them eg age, location, occupation, buyer behavior, interests, income etc. (Whatever criteria you use to define them.)
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21
What is your average client acquisition cost? (If you know it.)
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22
Please describe your sales process in as much detail as possible (for example someone visits your website, fills out a contact form or calls your office etc).
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23
What percentage of your customers or clients provide repeat business?
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24
Who are your three biggest competitors?
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25
What would you say you do better than your competitors?
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Eg; what is your competitive advantage?
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26
What would you say your competitors do better than you?
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27
What are the top three objections to people not moving forward with a purchase?
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28
Tell us about ...
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29
How big is your house email list? Include prospects and customers (past and present.)
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30
On average, how much do you currently invest on marketing per year?
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31
How much did you invest in marketing last year?
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32
Are you happy with your current branding?
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Are you happy with your current website?
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34
Are you interested in building an expert brand and establishing yourself as a Thought Leader?
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Yes
No
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35
How do you get business now?
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Check all that apply
Attend prospect conferences
Billboard advertising
Blogging
Booth at trade shows
Client Referrals
Cold calling
Direct mail campaigns
Email marketing
Email newsletter
Facebook
Google - Pay Per Click
Google - organic traffic
Influencer paid social media campaigns
Instagram
LinkedIn
Media interviews and public relations
Networking
Print advertising - eg magazines, trade publications etc
Radio advertising
Paid SEO (search engine optimization) services
Podcast
Professionally published book
Sales team generates leads
TikTok
TV commercial(s)
TV guest appearances
TV infomercial
TV paid documentary
Video marketing
Writing guest articles
YouTube
Something else
Other
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36
What are the top three ways you get new business now?
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37
Which of your marketing activities have given you the best ROI?
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38
How do you know?
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39
Which of your marketing activities have given you the worst ROI?
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40
How do you know?
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41
If you invested $100,000 in the stock market, what percentage (ROI) would you consider to be an excellent return?
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42
If you invested $100,000 in your marketing, what percentage (ROI) would you consider to be an excellent return?
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43
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44
Imagine that you had a turn-key marketing engine that took the guess work out of your revenue and automatically generated new business from new clients, and more business fro existing clients. What would you like your business to do:
your marketing by
We want the same number of clients but we want them to spend more
We want more clients spending what our average transaction size is now
We want the same level of business (the same average transaction size, same number of clients) but we want more profit more customer
We want more clients spending more than what our average clients are spending now
I'm not sure
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45
What are the top three outcomes that have to happen for you to consider your marketing is successful?
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46
On a scale of 1-10 (1= not ready, 10= sooo ready), how ready are you to invest in a turn-key marketing engine that attracts, converts and retains new customers, positions you as the best and increases your marketing ROI?
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10 - So Ready
9
8
7
6
5
4
3
2
1= Not ready at all
10 - So Ready
9
8
7
6
5
4
3
2
1= Not ready at all
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47
Anything else you'd like us to know?
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